Discover Nature's Power

Safe for Your Family, Gentle on the Planet

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Powerfully Clean, Perfectly Safe

Trusted by Moms, Loved by Families

Cleaning Superiority

Nature's Simplicity, Unbeatable Cleaning

Simple Ingredients

Toxin-free, Guilt-free Cleanliness

Revitalize, Don't Waste

30,000+ Carpets Saved From Discard

Motherly Care

No Harsh Chemicals for Sensitive Skins

Green Movement

Unite With Over 100,000 Households

About Us

Meet Good Natured Brand

Born from a mother's commitment to protecting her family and Maine's natural beauty, Good Natured Brand's eco-friendly products harmonize effectiveness and sustainability.

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Real Experiences from our Community

Samantha K.

Natural and safe for the fam

I was a bit skeptical about trying a new carpet deodorizer, but I'm so glad I gave this one a shot! The non-toxic formula was a huge selling point for me.

Kevin L.

Clean and effective

I'm always on the hunt for eco-friendly cleaning products, and I stumbled upon this brand. Let me tell you, the laundry detergent exceeded my expectations!!

Fondrea T.

Amazing smell

With two dogs in the house, you can hardly even tell they're inside. It's been a total game-changer in keeping our home smelling fresh and inviting.

Jennifer H.

Effective

I recently discovered this brand, and their carpet deodorizer is a gem. I am concerned about using harsh chemicals around my Coco but this product saved the day.

Explore Eco-friendly Cleaning Guides, and Tips

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Choosing a Non-Toxic Couch for a Healthier Home

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Choosing Safe Dishwasher Detergent for Your Family and the Environment

Choosing Safe Dishwasher Detergent for Your Family and the Environment

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What is Fleece Material? An In-Depth Guide to Its Properties and Uses

What is Fleece Material? An In-Depth Guide to Its Properties and Uses

Fleece material, also known simply as fleece, has become a cornerstone in the world of textiles due to its remarkable properties and versatility. In this comprehensive guide, we'll explore everyth...