The Honest Company

4.4
Star
(9,352)
Eyes
10K+
viewed
Green Heart
1K+
liked
HQ Location
Santa Monica, CA
Category
Personal Care, Household Essentials
Website
Social
95
95
Cruelty-Free
Non-Toxic
Natural Ingredients
Plastic Free Packaging
Compostable
Reusable
EWG Verified
Vegan
Hypoallergenic
Plant Based
Organic Ingredients
No Artificial Additives
Paraben-Free

Sustai Verified ensures products meet the highest standards for health, sustainability, and transparency. Each product undergoes thorough evaluation by experts who verify sustainability claims, health impacts, and ingredient integrity. Look for the Sustai Verified badge as a mark of trust and alignment with your values. Learn more on our How It Works page.

See How It Works

The Honest Company

4.4
Star
(9,352)
Eyes
10K+
viewed
Green Heart
1K+
liked
HQ Location
Santa Monica, CA
Category
Personal Care, Household Essentials
Website
Social
95
95
Cruelty-Free
Non-Toxic
Natural Ingredients
Plastic Free Packaging
Compostable
Reusable
EWG Verified
Vegan
Hypoallergenic
Plant Based
Organic Ingredients
No Artificial Additives
Paraben-Free

Sustai Verified ensures products meet the highest standards for health, sustainability, and transparency. Each product undergoes thorough evaluation by experts who verify sustainability claims, health impacts, and ingredient integrity. Look for the Sustai Verified badge as a mark of trust and alignment with your values. Learn more on our How It Works page.

See How It Works

Sustai Verified ensures products meet the highest standards for health, sustainability, and transparency. Each product undergoes thorough evaluation by experts who verify sustainability claims, health impacts, and ingredient integrity. Look for the Sustai Verified badge as a mark of trust and alignment with your values. Learn more on our How It Works page.

See How It Works

Overview

The Honest Company was built on the belief that families deserve products that are safe, effective, and thoughtfully designed to meet their needs. From the very beginning, our vision has been to redefine the consumer product industry by prioritizing human health, sustainability, and transparency in everything we do. We recognized the demand for a higher standard—products that work without compromising safety, integrity, or the well-being of the planet. Our process starts with rigorous testing and a meticulous approach to ingredient selection, ensuring that every formula delivers outstanding performance while avoiding harmful chemicals. Beyond the products themselves, we are deeply committed to environmental responsibility, using eco-conscious packaging and continually seeking ways to reduce our environmental footprint. At Honest, we believe that every choice matters, and we are proud to offer solutions that reflect our dedication to quality, safety, and sustainability.

Mission

The Honest Company was born of a simple purpose: to create safe, effective products for our families and yours. And the Honest Standard is how we make that intention a reality. It’s our set of guiding principles, and it’s the way in which we apply our values to innovation and development. This Standard defines the way we move forward with all new products we introduce from here on out. And it will continue to evolve — because our job of making better products is never done.

Why The Honest Company?

Prioritizing Health

Your family’s health comes first, with carefully chosen ingredients that avoid harmful chemicals.

Unmatched Performance

Breakthrough formulas deliver exceptional results without compromising on safety or effectiveness.

Sustainable Innovation

We focus on improving renewable resources, responsible sourcing, and reducing waste for lasting environmental impact.

Empowering Transparency

We ensure you know exactly what’s in our products, empowering confident, informed choices for your family.

As Seen In

95
95
Cruelty-Free

Cruelty-Free

Glass

1K+ searched

Denotes products not tested on animals at any production stage. Aligns with ethical standards for animal welfare and appeals to conscious consumers.

Cruelty-Free

Glass

1K+searched

Denotes products not tested on animals at any production stage. Aligns with ethical standards for animal welfare and appeals to conscious consumers.

Non-Toxic

Non-Toxic

Glass

1K+ searched

Indicates products free from harmful chemicals or ingredients, ensuring safety for humans, animals, and the environment.

Non-Toxic

Glass

1K+searched

Indicates products free from harmful chemicals or ingredients, ensuring safety for humans, animals, and the environment.

Natural Ingredients

Natural Ingredients

Glass

40K+ searched

Highlights products formulated with raw materials derived from natural sources, avoiding synthetic chemicals and promoting eco-friendly, healthier alternatives.

Natural Ingredients

Glass

40K+searched

Highlights products formulated with raw materials derived from natural sources, avoiding synthetic chemicals and promoting eco-friendly, healthier alternatives.

Plastic Free Packaging

Plastic Free Packaging

Glass

200+ searched

Packaging made without plastic, utilizing biodegradable or recyclable materials to reduce pollution and support eco-friendly consumption.

Plastic Free Packaging

Glass

200+searched

Packaging made without plastic, utilizing biodegradable or recyclable materials to reduce pollution and support eco-friendly consumption.

Compostable

Compostable

Glass

2K+ searched

Products or materials designed to break down into nutrient-rich compost under specific conditions. Reduces waste and supports soil health.

Compostable

Glass

2K+searched

Products or materials designed to break down into nutrient-rich compost under specific conditions. Reduces waste and supports soil health.

Reusable

Reusable

Glass

5K+ searched

Indicates items designed for repeated use, reducing single-use waste. Promotes durability, environmental sustainability, and cost-effectiveness, supporting efforts to minimize disposable culture.

Reusable

Glass

5K+searched

Indicates items designed for repeated use, reducing single-use waste. Promotes durability, environmental sustainability, and cost-effectiveness, supporting efforts to minimize disposable culture.

EWG Verified

EWG Verified

Glass

1K+ searched

Endorsed by the Environmental Working Group, this certification highlights products free from harmful chemicals, meeting strict health and transparency criteria for consumer safety.

EWG Verified

Glass

1K+searched

Endorsed by the Environmental Working Group, this certification highlights products free from harmful chemicals, meeting strict health and transparency criteria for consumer safety.

Vegan

Vegan

Glass

160K+ searched

Denotes products free from animal-derived ingredients and not tested on animals. It aligns with ethical and cruelty-free principles, suitable for those avoiding animal exploitation and promoting plant-based alternatives in personal care, food, and lifestyle products.

Vegan

Glass

160K+searched

Denotes products free from animal-derived ingredients and not tested on animals. It aligns with ethical and cruelty-free principles, suitable for those avoiding animal exploitation and promoting plant-based alternatives in personal care, food, and lifestyle products.

Hypoallergenic

Hypoallergenic

Glass

27K+ searched

Products formulated to minimize allergens, reducing the risk of skin irritation or allergic reactions. Commonly tested for safety, hypoallergenic items are ideal for sensitive skin or individuals prone to allergies.

Hypoallergenic

Glass

27K+searched

Products formulated to minimize allergens, reducing the risk of skin irritation or allergic reactions. Commonly tested for safety, hypoallergenic items are ideal for sensitive skin or individuals prone to allergies.

Plant Based

Plant Based

Glass

8K+ searched

Describes products primarily made from plants, free from animal-derived ingredients. Common in food, cosmetics, and materials, it emphasizes natural, sustainable, and eco-conscious alternatives.

Plant Based

Glass

8K+searched

Describes products primarily made from plants, free from animal-derived ingredients. Common in food, cosmetics, and materials, it emphasizes natural, sustainable, and eco-conscious alternatives.

Organic Ingredients

Organic Ingredients

Glass

40K+ searched

Denotes components grown without synthetic pesticides, fertilizers, or GMOs. Organic products emphasize sustainability, soil health, and reduced environmental harm, promoting safer and healthier options.

Organic Ingredients

Glass

40K+searched

Denotes components grown without synthetic pesticides, fertilizers, or GMOs. Organic products emphasize sustainability, soil health, and reduced environmental harm, promoting safer and healthier options.

No Artificial Additives

No Artificial Additives

Glass

100+ searched

Indicates products made without synthetic chemicals, flavors, colors, or preservatives, ensuring cleaner, natural options for consumers prioritizing health and environmental safety.

No Artificial Additives

Glass

100+searched

Indicates products made without synthetic chemicals, flavors, colors, or preservatives, ensuring cleaner, natural options for consumers prioritizing health and environmental safety.

Paraben-Free

Paraben-Free

Glass

1K+ searched

Products formulated without parabens, synthetic preservatives linked to potential health risks. Offers safer alternatives for skincare, cosmetics, and personal care.

Paraben-Free

Glass

1K+searched

Products formulated without parabens, synthetic preservatives linked to potential health risks. Offers safer alternatives for skincare, cosmetics, and personal care.

Sustai Insights

The Honest Company’s personal care products uphold high sustainability and safety standards, with certifications like EWG Verified, Cruelty-Free, and Compostable. Formulations focus on biodegradable, plant-based ingredients such as aloe vera, sunflower seed oil, and coconut oil, while avoiding harmful substances like parabens and synthetic fragrances. Rigorous testing ensures product safety and efficacy, while transparent labeling avoids vague terms like “fragrance,” providing clarity on ingredients. The brand’s NO List™, excluding over 3,500 substances, reflects its dedication to responsible formulation. Additionally, eco-conscious packaging and adherence to Good Manufacturing Practices emphasize environmental and quality standards. By integrating thoughtful design, ingredient transparency, and robust validation processes, The Honest Company offers effective, safe, and sustainable solutions.

Top 5 Products by Sustai Score

The Honest Company Wet Wipes - Hypoallergenic, EWG Verified, Compostable, 60 Count

The Honest Company Wet Wipes - Hypoallergenic, EWG Verified, Compostable, 60 Count

4.7
(615)
Score Logo
100
Clean Conscious Unscented Wipes | over 99% Water, Compostable, Plant-Based, Baby Wipes | Hypoallergenic for Sensitive Skin, EWG Verified | Geo Mood, 576 Count

The Honest Company Wet Wipes - Hypoallergenic, Plant-Based, EWG Verified - 576 Count

4.8
(10,746)
Score Logo
100
Honest Mama Glow on Body + Belly Oil | Organic, Plant-Based, Hypoallergenic, Omega-Infused | 4.2 Fl Oz

The Honest Company Glow On Body + Belly Oil - Organic, Hypoallergenic, Soothes Dry Skin - 4.2 fl oz

4.7
(997)
Score Logo
97
Head to Toe Multi-Purpose Healing Ointment | Gentle for Baby | Hypoallergenic, Vegan, Allantoin-Powered | Value Size, 10 Oz

The Honest Company Head-To-Toe Ointment - Allantoin-Powered, Hypoallergenic, Vegan - 10 oz Value Size

4.6
(4,594)
Score Logo
96
Plant-Based Flushable Wipes | 99% Water, Hypoallergenic, EWG Verified, Safe to Flush | Fragrance Free, 126 Count

The Honest Company Flushable Wipes - Hypoallergenic, EWG Verified, 99% Water, Fragrance-Free - 126 Count

4.6
(199)
Score Logo
90

Customer Reviews

Star
4.4(9,352)

Customers’ View

The Honest Company is praised for its family-focused approach, safe ingredients, and excellent customer service. Parents love the gentle baby products and convenient diaper subscriptions, though a few customers wish for more affordable pricing and consistent product quality. It remains a trusted brand for those seeking transparency and eco-conscious living.

AI-generated from the text of customer reviews

Customer Reviews

Based on 14 reviews
64%
(9)
21%
(3)
14%
(2)
0%
(0)
0%
(0)
T
Tom
Excellent for eco-conscious families

As someone trying to reduce my household’s plastic waste, their refillable products have been a lifesaver. The foaming hand soap smells great and works even better. It feels good to support a brand that’s taking steps in the right direction for the planet.

L
Lauren
They’ve thought of everything

It’s rare to find a brand that combines sustainability with practicality, but they’ve nailed it. The baby wipes are soft and strong, and the diaper subscription has made my life so much easier. Their dedication to transparency is refreshing—I know exactly what’s in the products I’m using on my kids.

L
Leah
A company that listens

I had an issue with a product once, and when I reached out, their team was genuinely eager to make things right. They even followed up afterward to ensure I was satisfied. That level of care is rare these days. Plus, their cleaning products actually work—and without the harsh chemical smell!

J
Jennifer
Good, but the prices hurt

I like their products, but they’re definitely on the expensive side. I’d buy more if they offered discounts or subscription perks for long-term customers. That being said, their baby wipes are hands-down the best!

K
Kelly
Truly thoughtful products

You can tell their products are designed with families in mind. I especially love the multi-surface cleaner—safe to use around kids, and it smells amazing.

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