Welcome to Good Natured Brand
Where Clean Meets Green
Greening Homes, Brightening Futures
At GNB, we're on a mission that's as fresh as our products: to bring you the power of nature in every home care solution. We're not just cleaning, we're cultivating a greener, healthier lifestyle that's good for you and the planet. Our eco-friendly 'good natured' products don't just clean, they perform - providing a brighter, cleaner future for all.
Join us in the journey toward a world where every home is a sanctuary of well-being, where sustainability meets superior cleaning, and where you play a part in shaping a cleaner, greener future.
Good Natured Brand emerged from a deep commitment to protecting the environment. With roots in Maine, GNB was founded with a dedication to creating eco-friendly home care products that prioritize the well-being of families and nature.
Beginning at local markets, GNB's products quickly gained recognition for their remarkable effectiveness and delightful scents. Today, as an international brand, GNB continues to carry the green flag of eco-friendliness and sustainable practices.
At GNB, our commitment is crystal clear: your well-being and the environment are our top priorities. That's why we've crafted non-toxic, allergy-friendly products with biodegradable formulas that are gentle on earth and safe for homes with pets. We've banned harsh chemicals and synthetic additives from our lineup, and rest assured, we're proudly cruelty-free - because caring for you means caring for all living creatures.
Good Natured Brand emerged from a deep commitment to protecting the environment. With roots in Maine, GNB was founded with a dedication to creating eco-friendly home care products that prioritize the well-being of families and nature.
Beginning at local markets, GNB's products quickly gained recognition for their remarkable effectiveness and delightful scents. Today, as an international brand, GNB continues to carry the green flag of eco-friendliness and sustainable practices.
At GNB, our commitment is crystal clear: your well-being and the environment are our top priorities. That's why we've crafted non-toxic, allergy-friendly products with biodegradable formulas that are gentle on earth and safe for homes with pets. We've banned harsh chemicals and synthetic additives from our lineup, and rest assured, we're proudly cruelty-free - because caring for you means caring for all living creatures.
You, The Planet, and All
No-Go Harsh Chemicals
Why We Ban These Ingredients, and You Should Too
Synthetic fragrances may trigger allergies and skin sensitivities.
These harsh surfactants can cause skin and eye irritation.
As common preservatives, parabens are linked to hormone disruption and skin irritation.
These chemicals are often used to carry fragrances and make plastics more flexible. They can harm health.
A preservative known to be a carcinogen.
Found in cleaning products, it can irritate the eyes, skin, and respiratory system.
This harsh disinfectant can release toxic fumes when mixed with other chemicals.
Common in detergents, they contribute to water pollution.
Such as mineral oil or petroleum jelly, are not eco-friendly.
Tips & Insights
Explore our extensive library filled with resources to inspire your sustainable journey.
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Discover Icons: Our Values in Action
