Sustai Verified ensures products meet the highest standards for health, sustainability, and transparency. Each product undergoes thorough evaluation by experts who verify sustainability claims, health impacts, and ingredient integrity. Look for the Sustai Verified badge as a mark of trust and alignment with your values. Learn more on our How It Works page.
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Good Natured Brand
Sustai Verified ensures products meet the highest standards for health, sustainability, and transparency. Each product undergoes thorough evaluation by experts who verify sustainability claims, health impacts, and ingredient integrity. Look for the Sustai Verified badge as a mark of trust and alignment with your values. Learn more on our How It Works page.
See How It Works
Sustai Verified ensures products meet the highest standards for health, sustainability, and transparency. Each product undergoes thorough evaluation by experts who verify sustainability claims, health impacts, and ingredient integrity. Look for the Sustai Verified badge as a mark of trust and alignment with your values. Learn more on our How It Works page.
See How It Works
Overview
Good Natured Brand, founded in Maine, is a purpose-driven cleaning brand committed to inspiring a healthier, eco-conscious lifestyle. Our products have been trusted by over 300,000 customers and hold the Best Seller badge in Amazon’s Household Carpet Deodorizer category, backed by more than 6,000 positive reviews and are sold across various channels throughout the USA. Every product we create—from our refreshing Carpet Freshener and Laundry Powder to our versatile Multi-Surface Cleaner and uplifting Room & Linen Spray is thoughtfully formulated with simple, biodegradable, and non-toxic ingredients. That’s why we hold ourselves to the highest safety and sustainability standards, earning endorsements like Green Seal certification and rated on Whole Foods’ Eco-Scale. Designed with care and made in the USA, our products meet the highest standards of quality, ensuring effectiveness and eco-friendliness for every home.
Mission
Our mission is to empower families everywhere to embrace a cleaner, greener lifestyle—one that honors the health of their loved ones and the natural world we share. Through innovative, responsibly-crafted home care solutions, we combine trusted cleaning performance with deeply rooted respect for our environment. At Good Natured Brand, we’re committed to inspiring a global community to choose eco-friendly, non-toxic alternatives that safeguard well-being, restore harmony with nature, and foster a brighter, more sustainable future for generations to come.
Why Good Natured Brand?
Powerful Cleaning With a Gentle Touch
Our formulas quickly remove dirt, grime, and odors—without harsh chemicals.
A Motherly Approach to Care
Inspired by a mother’s warmth, comfort, and care for her family, our products are designed to protect your family’s well-being.
Simple, Honest Ingredients
We keep it simple with eco-friendly, safe ingredients that are good for your home and the planet.
Naturally Fresh Scents
Enjoy refreshing, natural fragrances that make cleaning a more pleasant experience.
Sustai Insights
Top 5 Products by Sustai Score
Good Natured Brand - All Purpose Cleaner Concentrate - Lavender
Good Natured Brand - Laundry Powder
Good Natured Brand - Carpet Freshener & Deodorizer Powder
Good Natured Brand - All-Purpose Cleaner
Good Natured Brand - Carpet Freshener & Deodorizer Powder | Orange - 31 fl oz
Customer Reviews
Customers’ View
Good Natured Brand has earned loyal fans with its all-natural and biodegradable home care products. Customers highlight the brand’s effectiveness, fresh scents, and commitment to sustainability. Many praise its carpet deodorizer for being both pet- and family-safe, while others admire the recyclable packaging. Though some wish for larger product sizes or easier application methods, the brand’s dedication to eco-friendly practices keeps customers coming back.
AI-generated from the text of customer reviewsContent
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