100% PURE Lightweight Serum Foundation - Anti-Aging Hydration, Vegan & Gluten-Free - 1.18 Fl Oz
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100% Pure

100% PURE Lightweight Serum Foundation - Anti-Aging Hydration, Vegan & Gluten-Free - 1.18 Fl Oz

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Ensures materials and products are obtained responsibly, respecting human rights, fair labor practices, environmental sustainability, and transparency in the supply chain.
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Denotes products free from animal-derived ingredients and not tested on animals. It aligns with ethical and cruelty-free principles, suitable for those avoiding animal exploitation and promoting plant-based alternatives in personal care, food, and lifestyle products.

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Denotes products free from animal-derived ingredients and not tested on animals. It aligns with ethical and cruelty-free principles, suitable for those avoiding animal exploitation and promoting plant-based alternatives in personal care, food, and lifestyle products.
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Indicates products made without gluten-containing grains like wheat, barley, or rye. Essential for individuals with celiac disease or gluten sensitivity, ensuring dietary safety and promoting inclusivity in food, cosmetics, and supplements.

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Ensures down and feathers are sourced from animals treated humanely, prohibiting live plucking and force-feeding.

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How It Works Report an isssue

Experience a flawless, radiant complexion with the 100% PURE 2nd Skin Lightweight Serum Foundation. Crafted with globally patented fruit pigmented technology, this foundation not only offers blendable medium to full coverage but also nourishes your skin with superfood ingredients. Perfect for fair skin tones, this vegan formula provides hydration and anti-aging benefits without compromising on health or beauty.

  • Natural Ingredients: Enriched with olive squalane and calendula, this foundation hydrates while reducing the appearance of fine lines and wrinkles.
  • Seamless Finish: The ultralight serum blends effortlessly into your skin, mimicking your natural tone for a satin finish that lasts all day.
  • Multi-functional: Doubles as a primer and pairs beautifully with your favorite makeup products, making your morning routine quick and easy.
  • Ethically Made: Committed to purity, this product is cruelty-free, gluten-free, and made in the USA, ensuring you make a responsible choice.
  • Healthy Beauty: Free from harsh chemicals, heavy metals, and synthetic fragrances, it delivers beauty without compromise, empowering you to feel confident and radiant.

  1. Cleanse Skin: Start with a clean face to ensure the serum can penetrate effectively.
  2. Apply Serum: Dispense a small amount of the lightweight serum onto your fingertips.
  3. Warm Product: Rub your fingers together to warm the serum for better absorption.
  4. Massage Gently: Apply the serum to your face using upward circular motions, focusing on areas needing extra attention.
  5. Allow to Absorb: Let the serum sit for a few minutes to fully absorb into the skin before applying makeup or other products.
  6. Follow with Moisturizer: For best results, follow up with your favorite moisturizer to lock in hydration.
  7. Use Daily: Incorporate the serum into your daily skincare routine for optimal anti-aging benefits.
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Experience a flawless, radiant complexion with the 100% PURE 2nd Skin Lightweight Serum Foundation. Crafted with globally patented fruit pigmented technology, this foundation not only offers blendable medium to full coverage but also nourishes your skin with superfood ingredients. Perfect for fair skin tones, this vegan formula provides hydration and anti-aging benefits without compromising on health or beauty.

  • Natural Ingredients: Enriched with olive squalane and calendula, this foundation hydrates while reducing the appearance of fine lines and wrinkles.
  • Seamless Finish: The ultralight serum blends effortlessly into your skin, mimicking your natural tone for a satin finish that lasts all day.
  • Multi-functional: Doubles as a primer and pairs beautifully with your favorite makeup products, making your morning routine quick and easy.
  • Ethically Made: Committed to purity, this product is cruelty-free, gluten-free, and made in the USA, ensuring you make a responsible choice.
  • Healthy Beauty: Free from harsh chemicals, heavy metals, and synthetic fragrances, it delivers beauty without compromise, empowering you to feel confident and radiant.

  1. Cleanse Skin: Start with a clean face to ensure the serum can penetrate effectively.
  2. Apply Serum: Dispense a small amount of the lightweight serum onto your fingertips.
  3. Warm Product: Rub your fingers together to warm the serum for better absorption.
  4. Massage Gently: Apply the serum to your face using upward circular motions, focusing on areas needing extra attention.
  5. Allow to Absorb: Let the serum sit for a few minutes to fully absorb into the skin before applying makeup or other products.
  6. Follow with Moisturizer: For best results, follow up with your favorite moisturizer to lock in hydration.
  7. Use Daily: Incorporate the serum into your daily skincare routine for optimal anti-aging benefits.

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Customer Reviews

4.0(55)

Customers’ View

Customers appreciate the lightweight and natural feel of this foundation, highlighting its effective coverage that does not settle into fine lines. Many users express satisfaction with its blendability and the clean, non-toxic ingredients, which align with their health-conscious values. One customer noted, "The coverage is not chalky and looks natural," while another mentioned, "It goes on so smooth and lasts all day!" However, there are mixed opinions regarding its compatibility with different skin types, with some users experiencing dryness. Overall, customers find this product beneficial for achieving a fresh appearance while prioritizing eco-friendly and ethical standards.

AI-generated from the text of customer reviews

Customer Reviews

Based on 4 reviews
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T
Treehouse28806
In perfect condition

Have not yet opened but product seems new and arrived quickly
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F
Fav
Lightweight powdery finish!

This has good coverage and it’s a clean non toxic base! I shake it up then add a few drops to my tilted face in the forehead, nose, cheeks, and chin area. I blend immediately and it feels so light and velvety on my skin!
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T
Trishshopstoomuch
Very light coverage

I really wanted to love this product. I like that the ingredients are better for my skin, however I didn't like the level of coverage this product provides. This foundation is VERY thin. I understand that it is buildable, but the additional layers look cakey and amplify dry skin. This may be more suitable to younger skin, as I found settling in fine lines, and considerable breaking down after a few hours. I'm also not a fan of the bottle/applicator - significant product loss and leaking around the threads of the bottle. My expectations for this price point may have been greater than the product delivered, and I will not purchase again.
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A
AshleeOdee
Light feeling but great coverage

I found 100% pure through the Think Dirty app as I was trying to slowly replace my makeup staples with cleaner, less toxic products. I’ve tried a few foundations from other companies and I like this one the best. I’ve now been using their fruit pigmented foundation for over a year and love it. I agree with some people that the texture can take a little getting used to because it feels so light and powdery despite being liquid. But it doesn’t take long to get past the unexpected texture. I do find it a bit drying but only in places I already struggle with dryness, so I just make sure to stay consistent with my moisturizer/serums.
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