wet n wild Soft Blur Matte Lipstick - Buildable Color, Non-Drying, Vegan, Cruelty-Free - I'm Shy

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Vegan

Vegan

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Denotes products free from animal-derived ingredients and not tested on animals. It aligns with ethical and cruelty-free principles, suitable for those avoiding animal exploitation and promoting plant-based alternatives in personal care, food, and lifestyle products.

Vegan

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Denotes products free from animal-derived ingredients and not tested on animals. It aligns with ethical and cruelty-free principles, suitable for those avoiding animal exploitation and promoting plant-based alternatives in personal care, food, and lifestyle products.

Cruelty-Free

Cruelty-Free

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Denotes products not tested on animals at any production stage. Aligns with ethical standards for animal welfare and appeals to conscious consumers.

Cruelty-Free

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Denotes products not tested on animals at any production stage. Aligns with ethical standards for animal welfare and appeals to conscious consumers.

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Experience the effortless charm of wet n wild Soft Blur Matte Lipstick in 'I'm Shy.' This versatile lipstick offers a perfect blend of comfort and style, making it an essential addition to any makeup collection.

  • Buildable Color: Enjoy a range of wearable shades from natural nude to vibrant red, allowing you to customize your look for any occasion.
  • Smooth Application: The semi-sheer formula glides on effortlessly, ensuring even coverage and a splash of gorgeous color with each swipe.
  • Luxurious Matte Finish: Achieve an instant, super-smooth matte look that enhances your lips without drying them out.
  • Comfortable Wear: Its lightweight, non-drying formula keeps your lips feeling soft and comfortable throughout the day.
  • Ethically Made: Proudly cruelty-free, wet n wild never tests on animals, so you can feel good about your beauty choices.

Elevate your lip game with this vegan-friendly lipstick that combines quality and ethical practices for the conscious consumer.

  1. Choose Your Shade: Select a lipstick shade that complements your outfit or mood for the day.
  2. Prep Your Lips: Exfoliate and moisturize your lips beforehand to create a smooth canvas for application.
  3. Apply Directly: Glide the lipstick directly onto your lips, starting from the center and moving outward for even coverage.
  4. Build for Intensity: For a more vibrant look, apply additional layers until you achieve your desired color intensity.
  5. Blot for Longevity: Lightly blot your lips with a tissue to set the color and enhance its staying power.
  6. Touch Up as Needed: Keep the lipstick handy for quick touch-ups throughout the day to maintain a fresh look.
  7. Sustainability Tip: Dispose of the lipstick packaging responsibly and consider repurposing the tube for storage or crafts to reduce waste.
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Recommended Products

Experience the effortless charm of wet n wild Soft Blur Matte Lipstick in 'I'm Shy.' This versatile lipstick offers a perfect blend of comfort and style, making it an essential addition to any makeup collection.

  • Buildable Color: Enjoy a range of wearable shades from natural nude to vibrant red, allowing you to customize your look for any occasion.
  • Smooth Application: The semi-sheer formula glides on effortlessly, ensuring even coverage and a splash of gorgeous color with each swipe.
  • Luxurious Matte Finish: Achieve an instant, super-smooth matte look that enhances your lips without drying them out.
  • Comfortable Wear: Its lightweight, non-drying formula keeps your lips feeling soft and comfortable throughout the day.
  • Ethically Made: Proudly cruelty-free, wet n wild never tests on animals, so you can feel good about your beauty choices.

Elevate your lip game with this vegan-friendly lipstick that combines quality and ethical practices for the conscious consumer.

  1. Choose Your Shade: Select a lipstick shade that complements your outfit or mood for the day.
  2. Prep Your Lips: Exfoliate and moisturize your lips beforehand to create a smooth canvas for application.
  3. Apply Directly: Glide the lipstick directly onto your lips, starting from the center and moving outward for even coverage.
  4. Build for Intensity: For a more vibrant look, apply additional layers until you achieve your desired color intensity.
  5. Blot for Longevity: Lightly blot your lips with a tissue to set the color and enhance its staying power.
  6. Touch Up as Needed: Keep the lipstick handy for quick touch-ups throughout the day to maintain a fresh look.
  7. Sustainability Tip: Dispose of the lipstick packaging responsibly and consider repurposing the tube for storage or crafts to reduce waste.

Customer Reviews

4.0(245)

Customers’ View

Customers express overall satisfaction with the wet n wild Lipstick, particularly appreciating its color quality and texture. Many highlight the beautiful, natural shades that offer good pigment without being overly bright. The semi-sheer formula allows for buildable coverage, making it adaptable for various occasions. Reviewers frequently mention the lipstick's buttery and smooth texture, which enhances comfort during wear and is preferred over other matte products. While some users found the moisture level varied, with mixed feelings about hydration, the ease of application and blurring effect received consistent praise. Additionally, the cruelty-free aspect aligns well with the values of environmentally and health-conscious consumers. Overall, this lipstick is seen as both enjoyable to use and aligned with ethical beauty standards.

AI-generated from the text of customer reviews

Customer Reviews

Based on 6 reviews
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Karissa B.
Lives up to the name

This is truly a matte lip color. It does have a blur effect. I just absolutely love it. It feels comfortable and lasts quite a while. Paired with a brown lip liner, Chef’s kiss. Great value, I need more.
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A
Anna
Product fell and chipped

The color is great. But it’s really hard like a crayon. I’m not sure if it’s supposed to be like that and I took it out and it just fell out of the container onto my lap. A piece a little chunk chipped even. It’s pretty strange. By the way, I’m wearing pajama pants. So there is nothing hard that it even fell on for it to chip like that.
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E
EBK
Wet and wild lipsticks does not disappoint

This is Matt lipstick, but it has a little blur to it with a little bit of a creamy gloss spot in the middle so it goes on nicely. It’s pretty color. It stays on pretty well for the price as well.
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J
Jennifer
I’m in love with this color

Very hydrating, smooth lip color. It does run off easily so I use it more as a chapstick type color. The color itself is fabulous. Comparable to Clinique black honey, my favorite.
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A
Anna
Semi matte and light weight!

Omg this blur balm is incredible. It does exactly as says, gives s blur, soft and semi matte finish. The color is slightly sheer but buildable. Looks very natural to me.It’s surprisingly light weight and lasted me 7/8 hours throughout 2 meals and drinking from a cup.It’s not moisturizing or drying. But I would suggest applying a lip balm first to fill in lip lines, let that settle and then apply the blur balm. You get more of that blur effect if you pat the product on your lips vs swiping left and right.I’m gonna buy 10 more lol it’s that good!
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