Matrix So Silver Shampoo - Neutralizes Yellow Tones, Nourishing for Blonde & Silver Hair - 10.1oz

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A certification for electronics meeting high environmental performance standards, including energy efficiency, reduced hazardous substances, and recyclability.

EPEAT Certified

Glass

700+searched

A certification for electronics meeting high environmental performance standards, including energy efficiency, reduced hazardous substances, and recyclability.

Salicylic Acid

Salicylic Acid

High Risk

Salicylic acid is a naturally occurring and synthetic compound primarily used in skincare products for its ability to exfoliate skin, unclog pores, and treat acne. It is a beta hydroxy acid (BHA) that penetrates the skin to effectively reduce inflammation and promote cell turnover.

Sustai Insights

Salicylic acid is recognized for its effective acne treatment properties and ability to enhance skin absorption, making it beneficial in various formulations. However, its use is subject to restrictions due to potential adverse health effects such as skin irritation and enhanced absorption risks. Regulatory bodies have cautioned against high concentrations, marking it as a high-risk ingredient. Special consideration should be given to sensitive populations, and safer alternatives like glycolic acid may be explored to minimize risks.

Fragrance

Fragrance

High Risk

Fragrance refers to a mixture of aromatic compounds used in products to provide scent. It is commonly listed as 'fragrance' or 'parfum' on product labels and can serve various functions, including enhancing user experience and masking undesirable odors.

Sustai Insights

Fragrance offers functional benefits by improving product appeal; however, it poses significant health risks, notably a high likelihood of causing allergies and allergic contact dermatitis. Environmental risks include potential pollution and endocrine disruption, though its overall carcinogenicity is low. Regulatory bodies have noted concerns regarding its use, leading to a high-risk classification. Safe usage practices should be observed, and alternatives such as natural essential oils are recommended for those sensitive to synthetic fragrances.

Sodium Hydroxide

Sodium Hydroxide

High Risk

Sodium hydroxide is a highly caustic and reactive inorganic compound commonly used as a pH adjuster in various products. It is effective in neutralizing acids and plays a role in the production of soaps and detergents.

Sustai Insights

Sodium hydroxide serves essential functions, particularly in adjusting pH levels, but poses significant health risks, including skin and eye irritation. It is subject to high usage restrictions due to its corrosive nature. Environmental concerns include its potential to pollute water sources and contribute to ecosystem damage. Regulatory bodies have imposed strict guidelines on its use, indicating a high-risk profile for products containing this ingredient. Safe handling practices are crucial, and alternatives include milder pH adjusters, emphasizing the need for caution in its application.

Sodium Laureth Sulfate

Sodium Laureth Sulfate

Medium Risk

Sodium laureth sulfate is a surfactant derived from natural sources, primarily coconut or palm oil. It is commonly used in personal care products for its ability to create lather and enhance cleansing properties. This ingredient is frequently found in shampoos, body washes, and other cleansing formulations.

Sustai Insights

Sodium laureth sulfate effectively acts as a surfactant, contributing to the foaming and cleansing action in various products. It is typically biodegradable and derived from renewable resources. However, it can cause skin irritation in sensitive individuals and may pose risks if used in high concentrations. Regulatory bodies have verified its safety at established levels, though some products may impose restrictions on its use. Overall, the risk associated with sodium laureth sulfate is considered moderate, making safe usage practices essential.

Citric Acid

Citric Acid

Medium Risk

Citric acid is an alpha hydroxy acid used in personal care products primarily for its role as a pH adjuster and natural preservative. It occurs naturally in citrus fruits and is commonly utilized in various formulations for its chelating properties and mild exfoliation benefits.

Sustai Insights

Citric acid offers functional benefits as an effective preservative and pH stabilizer, contributing to product longevity and stability. It is biodegradable and derived from renewable sources. Health risks are low, with minimal concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, moderate use restrictions exist due to potential irritation at high concentrations. Environmental risks are limited, as citric acid is not known to accumulate in ecosystems. Regulatory agencies have no significant advisories against its use. Overall, it is assessed as a medium-risk ingredient, with safe usage practices recommended and alternatives available.

Dimethicone

Dimethicone

Medium Risk

Dimethicone, also known as polymethylsiloxane, is a silicone-based polymer commonly used in personal care products for its smooth application and skin conditioning properties. It acts primarily as an emollient, providing a silky feel while forming a protective barrier on the skin.

Sustai Insights

Dimethicone provides functional benefits as an effective emollient and skin protectant, contributing to product stability and sensory attributes. It is considered low risk for carcinogenicity, allergies, and reproductive toxicity, but has moderate usage restrictions due to environmental persistence and bioaccumulation concerns. Regulatory bodies have issued advisories regarding its use in certain formulations. Overall, its risk level is assessed as medium, and users are advised to follow recommended usage practices. Alternatives like natural oils or butters may offer sustainable options.

Sodium Benzoate

Sodium Benzoate

Medium Risk

Sodium benzoate is a preservative commonly used in food and cosmetic products to prevent microbial growth and extend shelf life. It is derived from benzoic acid and is effective at low concentrations, often used in acidic environments like beverages and condiments.

Sustai Insights

Sodium benzoate serves effectively as a preservative, contributing to product stability and safety. It is generally recognized as safe with low concerns for carcinogenicity, allergies, and reproductive toxicity, though it faces moderate use restrictions in some regions. Environmental risks include its potential as a pollutant, but it does not bioaccumulate significantly. Regulatory bodies have issued advisories regarding its concentration in products. Overall, the risk level is assessed as medium, with safe usage practices recommended. Alternatives such as potassium sorbate may provide similar benefits with potentially lower restrictions.

Cocamide Mipa

Cocamide Mipa

Low Risk

Cocamide MIPA is a mixture of isopropanolamide derived from coconut fatty acids. It serves primarily as a surfactant and emulsifying agent in cosmetic formulations, contributing to the texture and stability of products such as shampoos and cleansers.

Sustai Insights

Cocamide MIPA offers functional benefits as a surfactant, enhancing product performance and texture. It is considered low risk for health concerns, with minimal irritation potential, and low environmental impact. Regulatory bodies have not imposed significant restrictions, indicating a favorable safety profile. Safe usage practices should be followed, and while alternatives exist, Cocamide MIPA's overall risk assessment remains low.

Guar Hydroxypropyltrimonium Chloride

Guar Hydroxypropyltrimonium Chloride

Low Risk

Guar hydroxypropyltrimonium chloride is a quaternary ammonium compound derived from guar gum, primarily used as a conditioning agent in cosmetic products. It enhances the texture and feel of hair and skin formulations, providing moisture retention and improved manageability.

Sustai Insights

This ingredient offers functional benefits as a conditioning agent, improving the texture and moisture retention in formulations. It is considered low risk regarding health effects, with minimal concerns for carcinogenicity, allergies, or reproductive toxicity. Environmental risks are also low, as it does not accumulate significantly in ecosystems. Regulatory bodies have not imposed significant restrictions. Safe usage practices should be followed, but overall, this ingredient is assessed as low risk, with no immediate concerns regarding alternatives.

Coco Betaine

Coco Betaine

Low Risk

Coco-betaine is a zwitterion (inner salt) derived from coconut oil, commonly used in cosmetic formulations as a surfactant and foaming agent. It helps to enhance the texture and cleansing properties of products, contributing to a mild and effective formulation suitable for various skin types.

Sustai Insights

Coco-betaine offers functional benefits as a gentle surfactant, promoting effective cleansing without excessive irritation. It is biodegradable and can be sustainably sourced from coconut oil. Health risks are considered low, with negligible concerns regarding carcinogenicity, allergies, and reproductive toxicity. Environmental risks are minimal, as it does not contribute significantly to pollution or bioaccumulation. Regulatory bodies impose low restrictions on its use, supporting its safety profile. Overall, the ingredient is assessed as low risk, making it a suitable choice in formulations.

Carbomer

Carbomer

Low Risk

Carbomer is a large polymeric chemical compound primarily used as a thickening agent in various cosmetic and personal care products. It enhances the texture and stability of formulations, making it effective in creams, gels, and lotions.

Sustai Insights

Carbomer serves as an effective thickening agent, improving product texture and stability. It is considered low-risk concerning health concerns such as carcinogenicity, allergenicity, and reproductive toxicity. While irritation may occur with skin or eye contact, the overall health and environmental risks are minimal. Regulatory bodies have not placed significant restrictions on carbomer, supporting its safety for use in formulations. Safe usage practices should be followed to minimize irritation potential. Alternatives like xanthan gum or guar gum may provide similar benefits with a natural profile. Overall, the ingredient is assessed as low risk.

Glycol Distearate

Glycol Distearate

Low Risk

Glycol distearate is a compound derived from stearic acid and ethylene glycol, primarily used as an emulsifier and thickening agent in cosmetic formulations. It helps to stabilize emulsions and improve the texture of products, allowing for better application and consistency.

Sustai Insights

Glycol distearate offers functional benefits as an effective emulsifier, enhancing product stability and texture. It is generally regarded as safe, with low concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, attention is warranted regarding cumulative exposure from multiple sources. While it poses minimal health and environmental risks, users should adhere to recommended usage levels. Overall, the risk level is assessed as low, with no significant regulatory warnings or restrictions.

Hexylene Glycol

Hexylene Glycol

Low Risk

Hexylene glycol is a small molecular weight synthetic glycol primarily used as a solvent and humectant in cosmetic formulations. It aids in product stability and enhances the texture of formulations, making them more appealing for consumer use.

Sustai Insights

Hexylene glycol serves as an effective solvent and humectant, contributing positively to product formulation. While it is generally considered low risk for cancer, allergies, and reproductive toxicity, it can cause skin, eye, and respiratory irritation at higher concentrations. Regulatory bodies have noted its restricted use in certain products. It exhibits low environmental impact, with no significant concerns regarding bioaccumulation or pollution. Thus, the overall risk level is assessed as low, with safe usage practices advised. Alternatives may include glycerin or propylene glycol for similar functions.

Water

Water

Low Risk

Water is a clear, colorless liquid essential for various biological processes. It serves as a solvent in formulations, facilitating the dissolution of other ingredients and enhancing product texture and application. Additionally, water plays a crucial role in hydration and is a key component in many cosmetic and personal care products.

Sustai Insights

Water is an effective solvent and hydrator, contributing to the texture and efficacy of formulations. It is biodegradable and generally regarded as safe, with low concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, excessive water usage can lead to environmental concerns, particularly regarding resource depletion. Regulatory bodies do not impose restrictions on water use in cosmetics. Overall, the risks associated with water are low, making it a safe and essential ingredient.

Sodium Chloride

Sodium Chloride

Low Risk

Sodium chloride is an inorganic salt commonly known as table salt. It is primarily used in food preservation and flavor enhancement, as well as in various industrial applications. It exists as a crystalline solid and dissolves easily in water, making it effective for diverse uses in food products and other formulations.

Sustai Insights

Sodium chloride serves essential functions in food preservation and flavor enhancement. It is considered safe with low health risks related to cancer, allergies, and reproductive toxicity. Environmental concerns are minimal, as it does not bioaccumulate and poses low pollutant potential. Regulatory bodies, including the FDA, recognize its safety for consumption. Overall, sodium chloride carries a low risk profile, making it a widely accepted ingredient in food and cosmetic products.

Cocamide Mipa

Low Risk

Cocamide MIPA is a mixture of isopropanolamide derived from coconut fatty acids. It serves primarily as a surfactant and emulsifying agent in cosmetic formulations, contributing to the texture and stability of products such as shampoos and cleansers.

Sustai Insights

Cocamide MIPA offers functional benefits as a surfactant, enhancing product performance and texture. It is considered low risk for health concerns, with minimal irritation potential, and low environmental impact. Regulatory bodies have not imposed significant restrictions, indicating a favorable safety profile. Safe usage practices should be followed, and while alternatives exist, Cocamide MIPA's overall risk assessment remains low.

Guar Hydroxypropyltrimonium Chloride

Low Risk

Guar hydroxypropyltrimonium chloride is a quaternary ammonium compound derived from guar gum, primarily used as a conditioning agent in cosmetic products. It enhances the texture and feel of hair and skin formulations, providing moisture retention and improved manageability.

Sustai Insights

This ingredient offers functional benefits as a conditioning agent, improving the texture and moisture retention in formulations. It is considered low risk regarding health effects, with minimal concerns for carcinogenicity, allergies, or reproductive toxicity. Environmental risks are also low, as it does not accumulate significantly in ecosystems. Regulatory bodies have not imposed significant restrictions. Safe usage practices should be followed, but overall, this ingredient is assessed as low risk, with no immediate concerns regarding alternatives.

Coco Betaine

Low Risk

Coco-betaine is a zwitterion (inner salt) derived from coconut oil, commonly used in cosmetic formulations as a surfactant and foaming agent. It helps to enhance the texture and cleansing properties of products, contributing to a mild and effective formulation suitable for various skin types.

Sustai Insights

Coco-betaine offers functional benefits as a gentle surfactant, promoting effective cleansing without excessive irritation. It is biodegradable and can be sustainably sourced from coconut oil. Health risks are considered low, with negligible concerns regarding carcinogenicity, allergies, and reproductive toxicity. Environmental risks are minimal, as it does not contribute significantly to pollution or bioaccumulation. Regulatory bodies impose low restrictions on its use, supporting its safety profile. Overall, the ingredient is assessed as low risk, making it a suitable choice in formulations.

Carbomer

Low Risk

Carbomer is a large polymeric chemical compound primarily used as a thickening agent in various cosmetic and personal care products. It enhances the texture and stability of formulations, making it effective in creams, gels, and lotions.

Sustai Insights

Carbomer serves as an effective thickening agent, improving product texture and stability. It is considered low-risk concerning health concerns such as carcinogenicity, allergenicity, and reproductive toxicity. While irritation may occur with skin or eye contact, the overall health and environmental risks are minimal. Regulatory bodies have not placed significant restrictions on carbomer, supporting its safety for use in formulations. Safe usage practices should be followed to minimize irritation potential. Alternatives like xanthan gum or guar gum may provide similar benefits with a natural profile. Overall, the ingredient is assessed as low risk.

Salicylic Acid

High Risk

Salicylic acid is a naturally occurring and synthetic compound primarily used in skincare products for its ability to exfoliate skin, unclog pores, and treat acne. It is a beta hydroxy acid (BHA) that penetrates the skin to effectively reduce inflammation and promote cell turnover.

Sustai Insights

Salicylic acid is recognized for its effective acne treatment properties and ability to enhance skin absorption, making it beneficial in various formulations. However, its use is subject to restrictions due to potential adverse health effects such as skin irritation and enhanced absorption risks. Regulatory bodies have cautioned against high concentrations, marking it as a high-risk ingredient. Special consideration should be given to sensitive populations, and safer alternatives like glycolic acid may be explored to minimize risks.

Sodium Laureth Sulfate

Medium Risk

Sodium laureth sulfate is a surfactant derived from natural sources, primarily coconut or palm oil. It is commonly used in personal care products for its ability to create lather and enhance cleansing properties. This ingredient is frequently found in shampoos, body washes, and other cleansing formulations.

Sustai Insights

Sodium laureth sulfate effectively acts as a surfactant, contributing to the foaming and cleansing action in various products. It is typically biodegradable and derived from renewable resources. However, it can cause skin irritation in sensitive individuals and may pose risks if used in high concentrations. Regulatory bodies have verified its safety at established levels, though some products may impose restrictions on its use. Overall, the risk associated with sodium laureth sulfate is considered moderate, making safe usage practices essential.

Glycol Distearate

Low Risk

Glycol distearate is a compound derived from stearic acid and ethylene glycol, primarily used as an emulsifier and thickening agent in cosmetic formulations. It helps to stabilize emulsions and improve the texture of products, allowing for better application and consistency.

Sustai Insights

Glycol distearate offers functional benefits as an effective emulsifier, enhancing product stability and texture. It is generally regarded as safe, with low concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, attention is warranted regarding cumulative exposure from multiple sources. While it poses minimal health and environmental risks, users should adhere to recommended usage levels. Overall, the risk level is assessed as low, with no significant regulatory warnings or restrictions.

Hexylene Glycol

Low Risk

Hexylene glycol is a small molecular weight synthetic glycol primarily used as a solvent and humectant in cosmetic formulations. It aids in product stability and enhances the texture of formulations, making them more appealing for consumer use.

Sustai Insights

Hexylene glycol serves as an effective solvent and humectant, contributing positively to product formulation. While it is generally considered low risk for cancer, allergies, and reproductive toxicity, it can cause skin, eye, and respiratory irritation at higher concentrations. Regulatory bodies have noted its restricted use in certain products. It exhibits low environmental impact, with no significant concerns regarding bioaccumulation or pollution. Thus, the overall risk level is assessed as low, with safe usage practices advised. Alternatives may include glycerin or propylene glycol for similar functions.

Water

Low Risk

Water is a clear, colorless liquid essential for various biological processes. It serves as a solvent in formulations, facilitating the dissolution of other ingredients and enhancing product texture and application. Additionally, water plays a crucial role in hydration and is a key component in many cosmetic and personal care products.

Sustai Insights

Water is an effective solvent and hydrator, contributing to the texture and efficacy of formulations. It is biodegradable and generally regarded as safe, with low concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, excessive water usage can lead to environmental concerns, particularly regarding resource depletion. Regulatory bodies do not impose restrictions on water use in cosmetics. Overall, the risks associated with water are low, making it a safe and essential ingredient.

Fragrance

High Risk

Fragrance refers to a mixture of aromatic compounds used in products to provide scent. It is commonly listed as 'fragrance' or 'parfum' on product labels and can serve various functions, including enhancing user experience and masking undesirable odors.

Sustai Insights

Fragrance offers functional benefits by improving product appeal; however, it poses significant health risks, notably a high likelihood of causing allergies and allergic contact dermatitis. Environmental risks include potential pollution and endocrine disruption, though its overall carcinogenicity is low. Regulatory bodies have noted concerns regarding its use, leading to a high-risk classification. Safe usage practices should be observed, and alternatives such as natural essential oils are recommended for those sensitive to synthetic fragrances.

Citric Acid

Medium Risk

Citric acid is an alpha hydroxy acid used in personal care products primarily for its role as a pH adjuster and natural preservative. It occurs naturally in citrus fruits and is commonly utilized in various formulations for its chelating properties and mild exfoliation benefits.

Sustai Insights

Citric acid offers functional benefits as an effective preservative and pH stabilizer, contributing to product longevity and stability. It is biodegradable and derived from renewable sources. Health risks are low, with minimal concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, moderate use restrictions exist due to potential irritation at high concentrations. Environmental risks are limited, as citric acid is not known to accumulate in ecosystems. Regulatory agencies have no significant advisories against its use. Overall, it is assessed as a medium-risk ingredient, with safe usage practices recommended and alternatives available.

Dimethicone

Medium Risk

Dimethicone, also known as polymethylsiloxane, is a silicone-based polymer commonly used in personal care products for its smooth application and skin conditioning properties. It acts primarily as an emollient, providing a silky feel while forming a protective barrier on the skin.

Sustai Insights

Dimethicone provides functional benefits as an effective emollient and skin protectant, contributing to product stability and sensory attributes. It is considered low risk for carcinogenicity, allergies, and reproductive toxicity, but has moderate usage restrictions due to environmental persistence and bioaccumulation concerns. Regulatory bodies have issued advisories regarding its use in certain formulations. Overall, its risk level is assessed as medium, and users are advised to follow recommended usage practices. Alternatives like natural oils or butters may offer sustainable options.

Sodium Benzoate

Medium Risk

Sodium benzoate is a preservative commonly used in food and cosmetic products to prevent microbial growth and extend shelf life. It is derived from benzoic acid and is effective at low concentrations, often used in acidic environments like beverages and condiments.

Sustai Insights

Sodium benzoate serves effectively as a preservative, contributing to product stability and safety. It is generally recognized as safe with low concerns for carcinogenicity, allergies, and reproductive toxicity, though it faces moderate use restrictions in some regions. Environmental risks include its potential as a pollutant, but it does not bioaccumulate significantly. Regulatory bodies have issued advisories regarding its concentration in products. Overall, the risk level is assessed as medium, with safe usage practices recommended. Alternatives such as potassium sorbate may provide similar benefits with potentially lower restrictions.

Sodium Chloride

Low Risk

Sodium chloride is an inorganic salt commonly known as table salt. It is primarily used in food preservation and flavor enhancement, as well as in various industrial applications. It exists as a crystalline solid and dissolves easily in water, making it effective for diverse uses in food products and other formulations.

Sustai Insights

Sodium chloride serves essential functions in food preservation and flavor enhancement. It is considered safe with low health risks related to cancer, allergies, and reproductive toxicity. Environmental concerns are minimal, as it does not bioaccumulate and poses low pollutant potential. Regulatory bodies, including the FDA, recognize its safety for consumption. Overall, sodium chloride carries a low risk profile, making it a widely accepted ingredient in food and cosmetic products.

Sodium Hydroxide

High Risk

Sodium hydroxide is a highly caustic and reactive inorganic compound commonly used as a pH adjuster in various products. It is effective in neutralizing acids and plays a role in the production of soaps and detergents.

Sustai Insights

Sodium hydroxide serves essential functions, particularly in adjusting pH levels, but poses significant health risks, including skin and eye irritation. It is subject to high usage restrictions due to its corrosive nature. Environmental concerns include its potential to pollute water sources and contribute to ecosystem damage. Regulatory bodies have imposed strict guidelines on its use, indicating a high-risk profile for products containing this ingredient. Safe handling practices are crucial, and alternatives include milder pH adjusters, emphasizing the need for caution in its application.

Discover the transformative power of Matrix So Silver Purple Shampoo, designed to neutralize unwanted yellow tones in blonde and silver hair. Ideal for both color-treated and natural hair, this nourishing shampoo enhances and restores cool tones while providing hydration.

  • Toning Effect: Effectively neutralizes brassy yellow tones with professional-grade purple pigments in just one wash.
  • Multi-Tasking Formula: Nourishes and revitalizes hair, ensuring a fresh, salon-quality finish with every use.
  • Easy Application: Simple to use; just apply to wet hair, lather, and let sit for 3-5 minutes for maximum toning benefits.
  • Part of a Complete Care System: Pair with the So Silver Conditioner and Neutralization Mask for comprehensive hair care that maintains vibrant color.
  • Sustainably Minded: Matrix is committed to ethical practices, ensuring your hair care routine is as kind to the planet as it is to your hair.

Elevate your hair care routine while supporting sustainability with Matrix So Silver Purple Shampoo.

  1. Wet Hair: Start by thoroughly wetting hair with warm water to open cuticles for better absorption.
  2. Apply Shampoo: Squeeze a generous amount of purple shampoo into palms and distribute it evenly through hair.
  3. Lather: Massage shampoo into scalp and hair, focusing on areas prone to brassiness.
  4. Let It Sit: Allow shampoo to sit for 3-5 minutes for effective pigment action.
  5. Rinse Thoroughly: Rinse hair with cool water to help close cuticles and lock in moisture.
  6. Follow Up: For best results, use a conditioner from the same range to maintain color and hydration.
  7. Use Regularly: Incorporate into routine 1-2 times a week to keep brassiness at bay and refresh color.
  8. Sustainability Tip: Consider collecting and recycling your shampoo bottles to reduce waste and contribute to a more eco-friendly environment.
Buy on Amazon $21.00

Discover the transformative power of Matrix So Silver Purple Shampoo, designed to neutralize unwanted yellow tones in blonde and silver hair. Ideal for both color-treated and natural hair, this nourishing shampoo enhances and restores cool tones while providing hydration.

  • Toning Effect: Effectively neutralizes brassy yellow tones with professional-grade purple pigments in just one wash.
  • Multi-Tasking Formula: Nourishes and revitalizes hair, ensuring a fresh, salon-quality finish with every use.
  • Easy Application: Simple to use; just apply to wet hair, lather, and let sit for 3-5 minutes for maximum toning benefits.
  • Part of a Complete Care System: Pair with the So Silver Conditioner and Neutralization Mask for comprehensive hair care that maintains vibrant color.
  • Sustainably Minded: Matrix is committed to ethical practices, ensuring your hair care routine is as kind to the planet as it is to your hair.

Elevate your hair care routine while supporting sustainability with Matrix So Silver Purple Shampoo.

  1. Wet Hair: Start by thoroughly wetting hair with warm water to open cuticles for better absorption.
  2. Apply Shampoo: Squeeze a generous amount of purple shampoo into palms and distribute it evenly through hair.
  3. Lather: Massage shampoo into scalp and hair, focusing on areas prone to brassiness.
  4. Let It Sit: Allow shampoo to sit for 3-5 minutes for effective pigment action.
  5. Rinse Thoroughly: Rinse hair with cool water to help close cuticles and lock in moisture.
  6. Follow Up: For best results, use a conditioner from the same range to maintain color and hydration.
  7. Use Regularly: Incorporate into routine 1-2 times a week to keep brassiness at bay and refresh color.
  8. Sustainability Tip: Consider collecting and recycling your shampoo bottles to reduce waste and contribute to a more eco-friendly environment.

Customer Reviews

Star
4.5(44,777)

Customers’ View

Customers generally appreciate the effectiveness of the purple shampoo in neutralizing yellow and brassy tones, achieving a cooler and vibrant look. Many reviews highlight its nourishing formula, which works well for both colored and natural hair, with one customer noting, "It really works, I posted a photo from today of the results and a photo from months ago." Users frequently mention the shine and brightness it imparts, with one stating, "My hair is brighter and very silky after every use." However, some customers have reported dryness, suggesting the product may require a good conditioning follow-up. Additionally, opinions on the scent and value for money vary, indicating a need for consideration in those areas. Overall, customers find this product effective in maintaining their desired hair color while aligning with their health-conscious preferences.

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