Paul Mitchell Purple Shampoo - Eliminates Brassiness, Conditions & Hydrates - 10.14 fl. oz.

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Vegan

Vegan

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160K+ searched

Denotes products free from animal-derived ingredients and not tested on animals. It aligns with ethical and cruelty-free principles, suitable for those avoiding animal exploitation and promoting plant-based alternatives in personal care, food, and lifestyle products.

Vegan

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Denotes products free from animal-derived ingredients and not tested on animals. It aligns with ethical and cruelty-free principles, suitable for those avoiding animal exploitation and promoting plant-based alternatives in personal care, food, and lifestyle products.

Gluten-Free

Gluten-Free

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Indicates products made without gluten-containing grains like wheat, barley, or rye. Essential for individuals with celiac disease or gluten sensitivity, ensuring dietary safety and promoting inclusivity in food, cosmetics, and supplements.

Gluten-Free

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Indicates products made without gluten-containing grains like wheat, barley, or rye. Essential for individuals with celiac disease or gluten sensitivity, ensuring dietary safety and promoting inclusivity in food, cosmetics, and supplements.

Paraben-Free

Paraben-Free

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Products formulated without parabens, synthetic preservatives linked to potential health risks. Offers safer alternatives for skincare, cosmetics, and personal care.

Paraben-Free

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Products formulated without parabens, synthetic preservatives linked to potential health risks. Offers safer alternatives for skincare, cosmetics, and personal care.

Benzyl Benzoate

Benzyl Benzoate

High Risk

Benzyl benzoate is a compound commonly utilized as a solvent and preservative in various products. It is also used in formulations for its fragrance and as a potential anti-parasitic treatment in certain topical applications.

Sustai Insights

Benzyl benzoate serves effectively as a preservative and solvent, contributing to product stability. However, it presents a high risk of allergy and immunotoxicity while exhibiting low concerns for carcinogenicity and reproductive toxicity. Environmentally, it poses minimal ecotoxicological risks and is not bioaccumulative. Regulatory bodies have noted its restricted use in verified products, emphasizing caution. Overall, the ingredient is assessed as high risk, and safer alternatives should be considered for sensitive applications.

Methylchloroisothiazolinone

Methylchloroisothiazolinone

High Risk

Methylchloroisothiazolinone is a widely-used preservative known for its effectiveness in preventing microbial growth in various personal care and household products. It functions primarily as a biocide and is often combined with methylisothiazolinone to enhance preservation efficacy.

Sustai Insights

Methylchloroisothiazolinone is an effective preservative that helps extend product shelf life and maintain safety against microbial contamination. However, it has been associated with moderate allergic reactions and skin irritation, with potential for enhanced skin absorption. Regulatory bodies have imposed high usage restrictions due to these concerns, categorizing it as having a high overall risk. Safe usage practices are essential, and alternatives such as ethylhexylglycerin may be considered for those seeking lower-risk preservative options.

Isopropanolamine

Isopropanolamine

High Risk

Isopropanolamine is an aliphatic amine commonly used in various products. It serves as a surfactant and emulsifier, facilitating the mixing of oil and water components in formulations.

Sustai Insights

Isopropanolamine offers functional benefits as an effective surfactant and emulsifier. However, it carries high use restrictions and has a high-risk classification due to potential health impacts, including low concerns over carcinogenicity and allergies, but with significant regulatory warnings. Environmental risks include pollutant potential, raising concerns about its ecological footprint. Safe usage practices should be followed to minimize exposure, and safer alternatives may be considered for sustainable formulation practices. Overall, the risk level associated with isopropanolamine is high.

Methylisothiazolinone

Methylisothiazolinone

High Risk

Methylisothiazolinone is a widely-used preservative in cosmetic and personal care products, known for its antimicrobial properties. It helps prevent the growth of bacteria and fungi, extending the shelf life of formulations. It is often used in leave-on and rinse-off products, including lotions and shampoos.

Sustai Insights

Methylisothiazolinone serves as an effective preservative, combating microbial growth in various personal care items. However, it is associated with a high risk of allergic reactions and skin sensitization, especially in individuals exposed repeatedly. Regulatory bodies have imposed use restrictions due to these health concerns. Additionally, while it is not considered a carcinogen, its environmental impact includes potential pollutant characteristics. Overall, the risk associated with methylisothiazolinone is high, prompting caution and consideration of safer alternatives.

Fragrance

Fragrance

High Risk

Fragrance refers to a mixture of aromatic compounds used in products to provide scent. It is commonly listed as 'fragrance' or 'parfum' on product labels and can serve various functions, including enhancing user experience and masking undesirable odors.

Sustai Insights

Fragrance offers functional benefits by improving product appeal; however, it poses significant health risks, notably a high likelihood of causing allergies and allergic contact dermatitis. Environmental risks include potential pollution and endocrine disruption, though its overall carcinogenicity is low. Regulatory bodies have noted concerns regarding its use, leading to a high-risk classification. Safe usage practices should be observed, and alternatives such as natural essential oils are recommended for those sensitive to synthetic fragrances.

Sodium Hydroxide

Sodium Hydroxide

High Risk

Sodium hydroxide is a highly caustic and reactive inorganic compound commonly used as a pH adjuster in various products. It is effective in neutralizing acids and plays a role in the production of soaps and detergents.

Sustai Insights

Sodium hydroxide serves essential functions, particularly in adjusting pH levels, but poses significant health risks, including skin and eye irritation. It is subject to high usage restrictions due to its corrosive nature. Environmental concerns include its potential to pollute water sources and contribute to ecosystem damage. Regulatory bodies have imposed strict guidelines on its use, indicating a high-risk profile for products containing this ingredient. Safe handling practices are crucial, and alternatives include milder pH adjusters, emphasizing the need for caution in its application.

Cocamidopropyl Betaine

Cocamidopropyl Betaine

High Risk

Cocamidopropyl betaine is a synthetic surfactant derived from coconut oil, commonly used in personal care products for its mild cleansing and foaming properties. It functions as a surfactant, emulsifier, and thickening agent, contributing to the texture and performance of formulations.

Sustai Insights

Cocamidopropyl betaine offers functional benefits as a gentle surfactant, enhancing product foaming and texture. However, it may pose low to moderate allergenic risks and is subject to high use restrictions due to contamination concerns. Regulatory bodies have advised on its safe levels of usage, categorizing its risk level as high overall. Users should practice caution, particularly with sensitive populations, and consider alternatives like naturally derived surfactants for safer formulations.

Ascophyllum Nodosum (Knotted Wrack) Extract

Ascophyllum Nodosum (Knotted Wrack) Extract

Medium Risk

Ascophyllum nodosum extract is derived from the knotted wrack seaweed, commonly used in skincare and cosmetic products for its potential moisturizing and nutrient-rich properties. It serves as a natural ingredient that may contribute to product efficacy.

Sustai Insights

Ascophyllum nodosum extract offers functional benefits, such as hydration and nutrient delivery, while being biodegradable and sustainably sourced. Health risks appear low, with minimal concerns regarding carcinogenicity, allergies, or reproductive toxicity; however, contamination concerns have been noted. Environmental risks are considered moderate due to potential pollutants. Regulatory restrictions apply to certain verified products, leading to an overall medium risk assessment. Safe usage practices recommend avoiding excessive exposure, and alternatives include other seaweed extracts known for similar benefits.

Rosmarinus Officinalis (Rosemary) Leaf Extract

Rosmarinus Officinalis (Rosemary) Leaf Extract

Medium Risk

Rosemary leaf extract is produced from the leaves of the Rosmarinus officinalis plant. It is commonly used in cosmetic formulations for its potential antioxidant properties and fragrance. The extract may also contribute to the preservation of products due to its antimicrobial characteristics.

Sustai Insights

Rosemary leaf extract offers functional benefits such as antioxidant and antimicrobial properties, which can enhance product stability and shelf-life. It is generally considered low risk for carcinogenicity and reproductive toxicity, but it carries a moderate potential for allergic reactions. Environmentally, it poses low risk with no significant pollutant or bioaccumulation concerns. Regulatory bodies have not placed significant restrictions on its use, although some verified products cannot contain certain concentrations. Overall, the ingredient's risk level is medium, necessitating careful usage practices to mitigate allergic responses.

Glycerin

Glycerin

Medium Risk

Glycerin (also called glycerol) is a naturally occurring compound commonly used in personal care and cosmetic products. It functions as a humectant, attracting moisture to the skin, and is also utilized as a solvent and emollient to enhance product texture and stability.

Sustai Insights

Glycerin is valued for its effective moisturizing properties and biodegradability, making it a widely accepted ingredient in formulations. It poses low health risks, including low concerns for carcinogenicity and allergies. However, moderate use restrictions exist due to regulatory guidelines. While glycerin does not significantly contribute to environmental pollution, its production process should be ethically sourced. Overall, glycerin holds a medium risk level, emphasizing the importance of safe usage practices and considering sustainable alternatives.

Citric Acid

Citric Acid

Medium Risk

Citric acid is an alpha hydroxy acid used in personal care products primarily for its role as a pH adjuster and natural preservative. It occurs naturally in citrus fruits and is commonly utilized in various formulations for its chelating properties and mild exfoliation benefits.

Sustai Insights

Citric acid offers functional benefits as an effective preservative and pH stabilizer, contributing to product longevity and stability. It is biodegradable and derived from renewable sources. Health risks are low, with minimal concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, moderate use restrictions exist due to potential irritation at high concentrations. Environmental risks are limited, as citric acid is not known to accumulate in ecosystems. Regulatory agencies have no significant advisories against its use. Overall, it is assessed as a medium-risk ingredient, with safe usage practices recommended and alternatives available.

Phenoxyethanol

Phenoxyethanol

Medium Risk

Phenoxyethanol is a preservative used in cosmetics and personal care products to prevent microbial growth and extend shelf life. It is commonly found in formulations such as lotions, creams, and serums.

Sustai Insights

Phenoxyethanol serves effectively as a preservative, ensuring product stability and safety by inhibiting microbial growth. It is considered to have low health risks regarding carcinogenicity, allergies, and reproductive toxicity. However, moderate use restrictions exist, and regulatory bodies have advised caution in specific applications. Environmental concerns include its potential as a pollutant, although it is not highly bioaccumulative. Overall, the ingredient presents a medium risk level, with safe usage practices recommended and alternative preservatives available for those seeking greener options.

Glycol Stearate

Glycol Stearate

Low Risk

Glycol stearate is composed of ethylene glycol and stearic acid. It serves primarily as an emulsifier and thickener in cosmetic formulations, helping to stabilize and enhance the texture of products.

Sustai Insights

Glycol stearate exhibits functional benefits as an effective emulsifier, improving product stability and texture. It is generally recognized as having low health risks, with no significant concerns regarding carcinogenicity, allergies, or reproductive toxicity. Environmentally, it poses low risks with no significant pollutant potential or bioaccumulation. Regulatory agencies have not imposed significant restrictions on its use in cosmetics. Overall, it is assessed as low risk, making it a suitable ingredient in formulations. For those seeking alternatives, other natural emulsifiers may be considered.

Hedychium Coronarium (Butterfly Ginger) Root Extract

Hedychium Coronarium (Butterfly Ginger) Root Extract

Low Risk

Hedychium coronarium root extract is an extract derived from the butterfly ginger plant. It is often utilized for its fragrance and potential skin-soothing properties in cosmetic formulations. The ingredient is recognized for its role in enhancing product sensory attributes.

Sustai Insights

Hedychium coronarium root extract offers functional benefits such as skin soothing and fragrance enhancement in cosmetic products. It is considered low risk regarding carcinogenicity, allergies, and reproductive toxicity, with no significant environmental pollutants or bioaccumulation concerns. Regulatory assessments indicate no current restrictions, supporting its safe use. Overall, this ingredient is assessed to have a low risk profile, making it a suitable choice for various applications.

Sodium C14 16 Olefin Sulfonate

Sodium C14 16 Olefin Sulfonate

Low Risk

Sodium C14-16 Olefin Sulfonate is a mixture of sodium salts derived from the sulfonation of C14-16 olefins. It is primarily used as a surfactant in cosmetic formulations, providing cleansing and foaming properties. This ingredient is often found in shampoos, body washes, and other personal care products.

Sustai Insights

Sodium C14-16 Olefin Sulfonate serves as an effective surfactant, offering cleansing and foaming benefits in cosmetic applications. It is generally considered low risk in terms of health concerns, with minimal associations to carcinogenicity, allergenic potential, or reproductive toxicity. Environmental impact is also low, as it is not known to bioaccumulate. Regulatory agencies have not placed significant restrictions on its use, indicating a favorable safety profile. Safe usage practices should still be observed, and alternatives such as plant-derived surfactants may be considered for those seeking eco-friendly options. Overall, the ingredient presents a low risk across various assessments.

Ethanol

Ethanol

Low Risk

Ethanol, also known as ethyl alcohol, is a volatile, colorless liquid commonly used as a solvent, preservative, and antiseptic in various personal care products. It serves as a penetration enhancer, improving the absorption of other ingredients through the skin.

Sustai Insights

Ethanol functions effectively as a preservative and solvent, offering benefits such as enhanced ingredient absorption and antimicrobial properties. It is biodegradable and can be sustainably sourced. Health risks are minimal, with low concerns for carcinogenicity, allergies, and developmental toxicity. Environmental impacts are also low, with no significant pollutant potential. Regulatory agencies do not impose restrictions on its use. Overall, ethanol is considered low risk, making it a widely accepted ingredient in personal care formulations.

Peg 12 Dimethicone

Peg 12 Dimethicone

Low Risk

PEG-12 Dimethicone is a synthetic polymer composed of polyethylene glycol and dimethicone. It functions primarily as a skin conditioning agent and emollient in cosmetic formulations, enhancing the texture and feel of products while providing moisture retention.

Sustai Insights

PEG-12 Dimethicone offers functional benefits such as effective skin conditioning and improved product texture. It is generally recognized as low risk for adverse health effects, including carcinogenicity and allergies. However, contamination concerns exist during production. Regulatory bodies have minimal restrictions on its use, marking it as low risk overall. Safe usage practices should be followed to mitigate any potential exposure risks, and alternatives like plant-based silicones may be considered for those seeking sustainable options.

Magnesium Chloride

Magnesium Chloride

Low Risk

Magnesium chloride is an inorganic salt commonly used in various products for its functional properties, including moisture retention and as a source of magnesium. It is often utilized in formulations aimed at skin hydration and overall product stability.

Sustai Insights

Magnesium chloride serves effectively as a humectant, enhancing moisture retention in formulations. It is considered low-risk regarding health concerns such as carcinogenicity, allergies, and reproductive toxicity. Environmentally, it poses minimal risk, not being bioaccumulative or a significant pollutant. Regulatory bodies have not issued restrictions against it, indicating a favorable compliance status. Safe usage practices recommend avoiding excessive concentrations to maintain effectiveness. Overall, the ingredient presents a low-risk profile with no immediate concerns, making it a suitable choice in personal care formulations.

Anthemis Nobilis (Chamomile) Flower Extract

Anthemis Nobilis (Chamomile) Flower Extract

Low Risk

Anthemis nobilis (chamomile) flower extract is derived from the flowers of the chamomile plant. It is commonly used in cosmetic and personal care products for its soothing properties and potential anti-inflammatory effects. Its role primarily centers around skin calming and providing a pleasant fragrance.

Sustai Insights

Chamomile extract offers functional benefits, particularly in soothing irritated skin and reducing inflammation. It is considered sustainably sourced and biodegradable. Health risks are minimal, with low concerns for carcinogenicity, allergies, and neurotoxicity. Environmental risks are also low, with no significant pollutant or bioaccumulation potential. Regulatory status indicates no major restrictions, affirming its safe use in cosmetics. Overall, this ingredient presents a low risk, making it a favorable choice in personal care formulations.

Guar Hydroxypropyltrimonium Chloride

Guar Hydroxypropyltrimonium Chloride

Low Risk

Guar hydroxypropyltrimonium chloride is a quaternary ammonium compound derived from guar gum, primarily used as a conditioning agent in cosmetic products. It enhances the texture and feel of hair and skin formulations, providing moisture retention and improved manageability.

Sustai Insights

This ingredient offers functional benefits as a conditioning agent, improving the texture and moisture retention in formulations. It is considered low risk regarding health effects, with minimal concerns for carcinogenicity, allergies, or reproductive toxicity. Environmental risks are also low, as it does not accumulate significantly in ecosystems. Regulatory bodies have not imposed significant restrictions. Safe usage practices should be followed, but overall, this ingredient is assessed as low risk, with no immediate concerns regarding alternatives.

Cocamide Mipa

Cocamide Mipa

Low Risk

Cocamide MIPA is a mixture of isopropanolamide derived from coconut fatty acids. It serves primarily as a surfactant and emulsifying agent in cosmetic formulations, contributing to the texture and stability of products such as shampoos and cleansers.

Sustai Insights

Cocamide MIPA offers functional benefits as a surfactant, enhancing product performance and texture. It is considered low risk for health concerns, with minimal irritation potential, and low environmental impact. Regulatory bodies have not imposed significant restrictions, indicating a favorable safety profile. Safe usage practices should be followed, and while alternatives exist, Cocamide MIPA's overall risk assessment remains low.

Magnesium Nitrate

Magnesium Nitrate

Low Risk

Magnesium nitrate is an inorganic salt commonly used as a dehydrating agent, fertilizer, and in various industrial applications. It plays a role in providing magnesium and nitrogen, essential nutrients for plant growth and development.

Sustai Insights

Magnesium nitrate has functional benefits including serving as a source of magnesium and nitrogen, beneficial for agricultural applications. Health risks are generally low, with minimal concerns regarding carcinogenicity, allergenic potential, or reproductive toxicity. Environmental risks are also low, as it does not significantly contribute to pollution or bioaccumulation, and it is not under any specific regulatory restrictions. Overall, the ingredient is assessed to pose a low risk, highlighting its safety and utility in appropriate applications.

Tetrasodium Edta

Tetrasodium Edta

Low Risk

Tetrasodium EDTA (ethylenediaminetetraacetic acid) is a chelating agent commonly used in personal care and cosmetic products. It functions by binding to metal ions, which helps to stabilize formulations and enhance the effectiveness of preservatives. This ingredient is typically employed to prevent product degradation and improve shelf life.

Sustai Insights

Tetrasodium EDTA is effective in stabilizing products and preventing metal ion-induced degradation, contributing to enhanced shelf life. It is generally regarded as low risk for health concerns, including carcinogenicity and allergies, with minimal environmental impact as it is not bioaccumulative. Regulatory bodies have not imposed significant restrictions on its use, though some caution is advised regarding its environmental persistence. Overall, the risk associated with tetrasodium EDTA is low, and safer alternatives may include natural chelating agents like citric acid.

Bisamino Peg/ Ppg 41/ 3 Aminoethyl Pg Propyl Dimethicone

Bisamino Peg/ Ppg 41/ 3 Aminoethyl Pg Propyl Dimethicone

Low Risk

Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethyl Silanol is a silicone-based compound often used in cosmetic formulations for its conditioning properties, enhancing the texture and feel of products. It functions primarily as a surfactant and hair conditioning agent, providing lubrication and improving product spreadability.

Sustai Insights

This ingredient offers functional benefits such as effective hair conditioning and improved product stability. It has a low risk for health concerns, including carcinogenicity and allergies, and is not known to accumulate in the environment. Regulatory bodies have not issued significant advisories against it. However, contamination concerns may arise during production. Safe usage includes following recommended concentrations, and while alternatives exist, the ingredient currently maintains a low risk profile overall.

Di C12 13 Alkyl Malate

Di C12 13 Alkyl Malate

Low Risk

Di-C12-13 alkyl malate is a diester derived from C12-13 fatty acids, primarily used in cosmetic formulations as an emollient and skin conditioning agent. It aids in enhancing texture and moisturizing properties in products.

Sustai Insights

Di-C12-13 alkyl malate offers functional benefits as a skin-conditioning agent, enhancing product texture and moisture retention. Health risk assessments indicate low concerns regarding carcinogenicity, allergies, and reproductive toxicity. Environmentally, it poses minimal risks as it does not significantly contribute to pollution or bioaccumulation. Regulatory reviews show no major restrictions, suggesting a low-risk profile for safe use in cosmetics. Recommendations include adhering to standard usage levels to maintain safety, with no immediate need for alternative ingredients.

Water

Water

Low Risk

Water is a clear, colorless liquid essential for various biological processes. It serves as a solvent in formulations, facilitating the dissolution of other ingredients and enhancing product texture and application. Additionally, water plays a crucial role in hydration and is a key component in many cosmetic and personal care products.

Sustai Insights

Water is an effective solvent and hydrator, contributing to the texture and efficacy of formulations. It is biodegradable and generally regarded as safe, with low concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, excessive water usage can lead to environmental concerns, particularly regarding resource depletion. Regulatory bodies do not impose restrictions on water use in cosmetics. Overall, the risks associated with water are low, making it a safe and essential ingredient.

Sodium Chloride

Sodium Chloride

Low Risk

Sodium chloride is an inorganic salt commonly known as table salt. It is primarily used in food preservation and flavor enhancement, as well as in various industrial applications. It exists as a crystalline solid and dissolves easily in water, making it effective for diverse uses in food products and other formulations.

Sustai Insights

Sodium chloride serves essential functions in food preservation and flavor enhancement. It is considered safe with low health risks related to cancer, allergies, and reproductive toxicity. Environmental concerns are minimal, as it does not bioaccumulate and poses low pollutant potential. Regulatory bodies, including the FDA, recognize its safety for consumption. Overall, sodium chloride carries a low risk profile, making it a widely accepted ingredient in food and cosmetic products.

Simmondsia Chinensis (Jojoba) Seed Oil

Simmondsia Chinensis (Jojoba) Seed Oil

Low Risk

Simmondsia chinensis (jojoba) seed oil is extracted from the seeds of the jojoba plant. It is commonly used in cosmetics for its moisturizing properties and ability to mimic human sebum, making it beneficial for skin and hair care formulations.

Sustai Insights

Jojoba seed oil offers functional benefits such as effective moisturization and emollience, contributing to skin hydration and smoothness. It is sustainably sourced and biodegradable. Health risks are low, with minimal concerns regarding carcinogenicity, allergies, and reproductive toxicity. Environmental risks are also low, as it does not significantly contribute to pollution or bioaccumulation. Currently, there are no regulatory restrictions on its use. Overall, the risk level is low, and it is considered a safe ingredient with no significant adverse effects.

Glycol Stearate

Low Risk

Glycol stearate is composed of ethylene glycol and stearic acid. It serves primarily as an emulsifier and thickener in cosmetic formulations, helping to stabilize and enhance the texture of products.

Sustai Insights

Glycol stearate exhibits functional benefits as an effective emulsifier, improving product stability and texture. It is generally recognized as having low health risks, with no significant concerns regarding carcinogenicity, allergies, or reproductive toxicity. Environmentally, it poses low risks with no significant pollutant potential or bioaccumulation. Regulatory agencies have not imposed significant restrictions on its use in cosmetics. Overall, it is assessed as low risk, making it a suitable ingredient in formulations. For those seeking alternatives, other natural emulsifiers may be considered.

Hedychium Coronarium (Butterfly Ginger) Root Extract

Low Risk

Hedychium coronarium root extract is an extract derived from the butterfly ginger plant. It is often utilized for its fragrance and potential skin-soothing properties in cosmetic formulations. The ingredient is recognized for its role in enhancing product sensory attributes.

Sustai Insights

Hedychium coronarium root extract offers functional benefits such as skin soothing and fragrance enhancement in cosmetic products. It is considered low risk regarding carcinogenicity, allergies, and reproductive toxicity, with no significant environmental pollutants or bioaccumulation concerns. Regulatory assessments indicate no current restrictions, supporting its safe use. Overall, this ingredient is assessed to have a low risk profile, making it a suitable choice for various applications.

Sodium C14 16 Olefin Sulfonate

Low Risk

Sodium C14-16 Olefin Sulfonate is a mixture of sodium salts derived from the sulfonation of C14-16 olefins. It is primarily used as a surfactant in cosmetic formulations, providing cleansing and foaming properties. This ingredient is often found in shampoos, body washes, and other personal care products.

Sustai Insights

Sodium C14-16 Olefin Sulfonate serves as an effective surfactant, offering cleansing and foaming benefits in cosmetic applications. It is generally considered low risk in terms of health concerns, with minimal associations to carcinogenicity, allergenic potential, or reproductive toxicity. Environmental impact is also low, as it is not known to bioaccumulate. Regulatory agencies have not placed significant restrictions on its use, indicating a favorable safety profile. Safe usage practices should still be observed, and alternatives such as plant-derived surfactants may be considered for those seeking eco-friendly options. Overall, the ingredient presents a low risk across various assessments.

Ascophyllum Nodosum (Knotted Wrack) Extract

Medium Risk

Ascophyllum nodosum extract is derived from the knotted wrack seaweed, commonly used in skincare and cosmetic products for its potential moisturizing and nutrient-rich properties. It serves as a natural ingredient that may contribute to product efficacy.

Sustai Insights

Ascophyllum nodosum extract offers functional benefits, such as hydration and nutrient delivery, while being biodegradable and sustainably sourced. Health risks appear low, with minimal concerns regarding carcinogenicity, allergies, or reproductive toxicity; however, contamination concerns have been noted. Environmental risks are considered moderate due to potential pollutants. Regulatory restrictions apply to certain verified products, leading to an overall medium risk assessment. Safe usage practices recommend avoiding excessive exposure, and alternatives include other seaweed extracts known for similar benefits.

Benzyl Benzoate

High Risk

Benzyl benzoate is a compound commonly utilized as a solvent and preservative in various products. It is also used in formulations for its fragrance and as a potential anti-parasitic treatment in certain topical applications.

Sustai Insights

Benzyl benzoate serves effectively as a preservative and solvent, contributing to product stability. However, it presents a high risk of allergy and immunotoxicity while exhibiting low concerns for carcinogenicity and reproductive toxicity. Environmentally, it poses minimal ecotoxicological risks and is not bioaccumulative. Regulatory bodies have noted its restricted use in verified products, emphasizing caution. Overall, the ingredient is assessed as high risk, and safer alternatives should be considered for sensitive applications.

Methylchloroisothiazolinone

High Risk

Methylchloroisothiazolinone is a widely-used preservative known for its effectiveness in preventing microbial growth in various personal care and household products. It functions primarily as a biocide and is often combined with methylisothiazolinone to enhance preservation efficacy.

Sustai Insights

Methylchloroisothiazolinone is an effective preservative that helps extend product shelf life and maintain safety against microbial contamination. However, it has been associated with moderate allergic reactions and skin irritation, with potential for enhanced skin absorption. Regulatory bodies have imposed high usage restrictions due to these concerns, categorizing it as having a high overall risk. Safe usage practices are essential, and alternatives such as ethylhexylglycerin may be considered for those seeking lower-risk preservative options.

Ethanol

Low Risk

Ethanol, also known as ethyl alcohol, is a volatile, colorless liquid commonly used as a solvent, preservative, and antiseptic in various personal care products. It serves as a penetration enhancer, improving the absorption of other ingredients through the skin.

Sustai Insights

Ethanol functions effectively as a preservative and solvent, offering benefits such as enhanced ingredient absorption and antimicrobial properties. It is biodegradable and can be sustainably sourced. Health risks are minimal, with low concerns for carcinogenicity, allergies, and developmental toxicity. Environmental impacts are also low, with no significant pollutant potential. Regulatory agencies do not impose restrictions on its use. Overall, ethanol is considered low risk, making it a widely accepted ingredient in personal care formulations.

Isopropanolamine

High Risk

Isopropanolamine is an aliphatic amine commonly used in various products. It serves as a surfactant and emulsifier, facilitating the mixing of oil and water components in formulations.

Sustai Insights

Isopropanolamine offers functional benefits as an effective surfactant and emulsifier. However, it carries high use restrictions and has a high-risk classification due to potential health impacts, including low concerns over carcinogenicity and allergies, but with significant regulatory warnings. Environmental risks include pollutant potential, raising concerns about its ecological footprint. Safe usage practices should be followed to minimize exposure, and safer alternatives may be considered for sustainable formulation practices. Overall, the risk level associated with isopropanolamine is high.

Peg 12 Dimethicone

Low Risk

PEG-12 Dimethicone is a synthetic polymer composed of polyethylene glycol and dimethicone. It functions primarily as a skin conditioning agent and emollient in cosmetic formulations, enhancing the texture and feel of products while providing moisture retention.

Sustai Insights

PEG-12 Dimethicone offers functional benefits such as effective skin conditioning and improved product texture. It is generally recognized as low risk for adverse health effects, including carcinogenicity and allergies. However, contamination concerns exist during production. Regulatory bodies have minimal restrictions on its use, marking it as low risk overall. Safe usage practices should be followed to mitigate any potential exposure risks, and alternatives like plant-based silicones may be considered for those seeking sustainable options.

Magnesium Chloride

Low Risk

Magnesium chloride is an inorganic salt commonly used in various products for its functional properties, including moisture retention and as a source of magnesium. It is often utilized in formulations aimed at skin hydration and overall product stability.

Sustai Insights

Magnesium chloride serves effectively as a humectant, enhancing moisture retention in formulations. It is considered low-risk regarding health concerns such as carcinogenicity, allergies, and reproductive toxicity. Environmentally, it poses minimal risk, not being bioaccumulative or a significant pollutant. Regulatory bodies have not issued restrictions against it, indicating a favorable compliance status. Safe usage practices recommend avoiding excessive concentrations to maintain effectiveness. Overall, the ingredient presents a low-risk profile with no immediate concerns, making it a suitable choice in personal care formulations.

Anthemis Nobilis (Chamomile) Flower Extract

Low Risk

Anthemis nobilis (chamomile) flower extract is derived from the flowers of the chamomile plant. It is commonly used in cosmetic and personal care products for its soothing properties and potential anti-inflammatory effects. Its role primarily centers around skin calming and providing a pleasant fragrance.

Sustai Insights

Chamomile extract offers functional benefits, particularly in soothing irritated skin and reducing inflammation. It is considered sustainably sourced and biodegradable. Health risks are minimal, with low concerns for carcinogenicity, allergies, and neurotoxicity. Environmental risks are also low, with no significant pollutant or bioaccumulation potential. Regulatory status indicates no major restrictions, affirming its safe use in cosmetics. Overall, this ingredient presents a low risk, making it a favorable choice in personal care formulations.

Methylisothiazolinone

High Risk

Methylisothiazolinone is a widely-used preservative in cosmetic and personal care products, known for its antimicrobial properties. It helps prevent the growth of bacteria and fungi, extending the shelf life of formulations. It is often used in leave-on and rinse-off products, including lotions and shampoos.

Sustai Insights

Methylisothiazolinone serves as an effective preservative, combating microbial growth in various personal care items. However, it is associated with a high risk of allergic reactions and skin sensitization, especially in individuals exposed repeatedly. Regulatory bodies have imposed use restrictions due to these health concerns. Additionally, while it is not considered a carcinogen, its environmental impact includes potential pollutant characteristics. Overall, the risk associated with methylisothiazolinone is high, prompting caution and consideration of safer alternatives.

Guar Hydroxypropyltrimonium Chloride

Low Risk

Guar hydroxypropyltrimonium chloride is a quaternary ammonium compound derived from guar gum, primarily used as a conditioning agent in cosmetic products. It enhances the texture and feel of hair and skin formulations, providing moisture retention and improved manageability.

Sustai Insights

This ingredient offers functional benefits as a conditioning agent, improving the texture and moisture retention in formulations. It is considered low risk regarding health effects, with minimal concerns for carcinogenicity, allergies, or reproductive toxicity. Environmental risks are also low, as it does not accumulate significantly in ecosystems. Regulatory bodies have not imposed significant restrictions. Safe usage practices should be followed, but overall, this ingredient is assessed as low risk, with no immediate concerns regarding alternatives.

Cocamide Mipa

Low Risk

Cocamide MIPA is a mixture of isopropanolamide derived from coconut fatty acids. It serves primarily as a surfactant and emulsifying agent in cosmetic formulations, contributing to the texture and stability of products such as shampoos and cleansers.

Sustai Insights

Cocamide MIPA offers functional benefits as a surfactant, enhancing product performance and texture. It is considered low risk for health concerns, with minimal irritation potential, and low environmental impact. Regulatory bodies have not imposed significant restrictions, indicating a favorable safety profile. Safe usage practices should be followed, and while alternatives exist, Cocamide MIPA's overall risk assessment remains low.

Magnesium Nitrate

Low Risk

Magnesium nitrate is an inorganic salt commonly used as a dehydrating agent, fertilizer, and in various industrial applications. It plays a role in providing magnesium and nitrogen, essential nutrients for plant growth and development.

Sustai Insights

Magnesium nitrate has functional benefits including serving as a source of magnesium and nitrogen, beneficial for agricultural applications. Health risks are generally low, with minimal concerns regarding carcinogenicity, allergenic potential, or reproductive toxicity. Environmental risks are also low, as it does not significantly contribute to pollution or bioaccumulation, and it is not under any specific regulatory restrictions. Overall, the ingredient is assessed to pose a low risk, highlighting its safety and utility in appropriate applications.

Rosmarinus Officinalis (Rosemary) Leaf Extract

Medium Risk

Rosemary leaf extract is produced from the leaves of the Rosmarinus officinalis plant. It is commonly used in cosmetic formulations for its potential antioxidant properties and fragrance. The extract may also contribute to the preservation of products due to its antimicrobial characteristics.

Sustai Insights

Rosemary leaf extract offers functional benefits such as antioxidant and antimicrobial properties, which can enhance product stability and shelf-life. It is generally considered low risk for carcinogenicity and reproductive toxicity, but it carries a moderate potential for allergic reactions. Environmentally, it poses low risk with no significant pollutant or bioaccumulation concerns. Regulatory bodies have not placed significant restrictions on its use, although some verified products cannot contain certain concentrations. Overall, the ingredient's risk level is medium, necessitating careful usage practices to mitigate allergic responses.

Tetrasodium Edta

Low Risk

Tetrasodium EDTA (ethylenediaminetetraacetic acid) is a chelating agent commonly used in personal care and cosmetic products. It functions by binding to metal ions, which helps to stabilize formulations and enhance the effectiveness of preservatives. This ingredient is typically employed to prevent product degradation and improve shelf life.

Sustai Insights

Tetrasodium EDTA is effective in stabilizing products and preventing metal ion-induced degradation, contributing to enhanced shelf life. It is generally regarded as low risk for health concerns, including carcinogenicity and allergies, with minimal environmental impact as it is not bioaccumulative. Regulatory bodies have not imposed significant restrictions on its use, though some caution is advised regarding its environmental persistence. Overall, the risk associated with tetrasodium EDTA is low, and safer alternatives may include natural chelating agents like citric acid.

Bisamino Peg/ Ppg 41/ 3 Aminoethyl Pg Propyl Dimethicone

Low Risk

Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethyl Silanol is a silicone-based compound often used in cosmetic formulations for its conditioning properties, enhancing the texture and feel of products. It functions primarily as a surfactant and hair conditioning agent, providing lubrication and improving product spreadability.

Sustai Insights

This ingredient offers functional benefits such as effective hair conditioning and improved product stability. It has a low risk for health concerns, including carcinogenicity and allergies, and is not known to accumulate in the environment. Regulatory bodies have not issued significant advisories against it. However, contamination concerns may arise during production. Safe usage includes following recommended concentrations, and while alternatives exist, the ingredient currently maintains a low risk profile overall.

Di C12 13 Alkyl Malate

Low Risk

Di-C12-13 alkyl malate is a diester derived from C12-13 fatty acids, primarily used in cosmetic formulations as an emollient and skin conditioning agent. It aids in enhancing texture and moisturizing properties in products.

Sustai Insights

Di-C12-13 alkyl malate offers functional benefits as a skin-conditioning agent, enhancing product texture and moisture retention. Health risk assessments indicate low concerns regarding carcinogenicity, allergies, and reproductive toxicity. Environmentally, it poses minimal risks as it does not significantly contribute to pollution or bioaccumulation. Regulatory reviews show no major restrictions, suggesting a low-risk profile for safe use in cosmetics. Recommendations include adhering to standard usage levels to maintain safety, with no immediate need for alternative ingredients.

Water

Low Risk

Water is a clear, colorless liquid essential for various biological processes. It serves as a solvent in formulations, facilitating the dissolution of other ingredients and enhancing product texture and application. Additionally, water plays a crucial role in hydration and is a key component in many cosmetic and personal care products.

Sustai Insights

Water is an effective solvent and hydrator, contributing to the texture and efficacy of formulations. It is biodegradable and generally regarded as safe, with low concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, excessive water usage can lead to environmental concerns, particularly regarding resource depletion. Regulatory bodies do not impose restrictions on water use in cosmetics. Overall, the risks associated with water are low, making it a safe and essential ingredient.

Glycerin

Medium Risk

Glycerin (also called glycerol) is a naturally occurring compound commonly used in personal care and cosmetic products. It functions as a humectant, attracting moisture to the skin, and is also utilized as a solvent and emollient to enhance product texture and stability.

Sustai Insights

Glycerin is valued for its effective moisturizing properties and biodegradability, making it a widely accepted ingredient in formulations. It poses low health risks, including low concerns for carcinogenicity and allergies. However, moderate use restrictions exist due to regulatory guidelines. While glycerin does not significantly contribute to environmental pollution, its production process should be ethically sourced. Overall, glycerin holds a medium risk level, emphasizing the importance of safe usage practices and considering sustainable alternatives.

Fragrance

High Risk

Fragrance refers to a mixture of aromatic compounds used in products to provide scent. It is commonly listed as 'fragrance' or 'parfum' on product labels and can serve various functions, including enhancing user experience and masking undesirable odors.

Sustai Insights

Fragrance offers functional benefits by improving product appeal; however, it poses significant health risks, notably a high likelihood of causing allergies and allergic contact dermatitis. Environmental risks include potential pollution and endocrine disruption, though its overall carcinogenicity is low. Regulatory bodies have noted concerns regarding its use, leading to a high-risk classification. Safe usage practices should be observed, and alternatives such as natural essential oils are recommended for those sensitive to synthetic fragrances.

Citric Acid

Medium Risk

Citric acid is an alpha hydroxy acid used in personal care products primarily for its role as a pH adjuster and natural preservative. It occurs naturally in citrus fruits and is commonly utilized in various formulations for its chelating properties and mild exfoliation benefits.

Sustai Insights

Citric acid offers functional benefits as an effective preservative and pH stabilizer, contributing to product longevity and stability. It is biodegradable and derived from renewable sources. Health risks are low, with minimal concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, moderate use restrictions exist due to potential irritation at high concentrations. Environmental risks are limited, as citric acid is not known to accumulate in ecosystems. Regulatory agencies have no significant advisories against its use. Overall, it is assessed as a medium-risk ingredient, with safe usage practices recommended and alternatives available.

Phenoxyethanol

Medium Risk

Phenoxyethanol is a preservative used in cosmetics and personal care products to prevent microbial growth and extend shelf life. It is commonly found in formulations such as lotions, creams, and serums.

Sustai Insights

Phenoxyethanol serves effectively as a preservative, ensuring product stability and safety by inhibiting microbial growth. It is considered to have low health risks regarding carcinogenicity, allergies, and reproductive toxicity. However, moderate use restrictions exist, and regulatory bodies have advised caution in specific applications. Environmental concerns include its potential as a pollutant, although it is not highly bioaccumulative. Overall, the ingredient presents a medium risk level, with safe usage practices recommended and alternative preservatives available for those seeking greener options.

Sodium Chloride

Low Risk

Sodium chloride is an inorganic salt commonly known as table salt. It is primarily used in food preservation and flavor enhancement, as well as in various industrial applications. It exists as a crystalline solid and dissolves easily in water, making it effective for diverse uses in food products and other formulations.

Sustai Insights

Sodium chloride serves essential functions in food preservation and flavor enhancement. It is considered safe with low health risks related to cancer, allergies, and reproductive toxicity. Environmental concerns are minimal, as it does not bioaccumulate and poses low pollutant potential. Regulatory bodies, including the FDA, recognize its safety for consumption. Overall, sodium chloride carries a low risk profile, making it a widely accepted ingredient in food and cosmetic products.

Sodium Hydroxide

High Risk

Sodium hydroxide is a highly caustic and reactive inorganic compound commonly used as a pH adjuster in various products. It is effective in neutralizing acids and plays a role in the production of soaps and detergents.

Sustai Insights

Sodium hydroxide serves essential functions, particularly in adjusting pH levels, but poses significant health risks, including skin and eye irritation. It is subject to high usage restrictions due to its corrosive nature. Environmental concerns include its potential to pollute water sources and contribute to ecosystem damage. Regulatory bodies have imposed strict guidelines on its use, indicating a high-risk profile for products containing this ingredient. Safe handling practices are crucial, and alternatives include milder pH adjusters, emphasizing the need for caution in its application.

Cocamidopropyl Betaine

High Risk

Cocamidopropyl betaine is a synthetic surfactant derived from coconut oil, commonly used in personal care products for its mild cleansing and foaming properties. It functions as a surfactant, emulsifier, and thickening agent, contributing to the texture and performance of formulations.

Sustai Insights

Cocamidopropyl betaine offers functional benefits as a gentle surfactant, enhancing product foaming and texture. However, it may pose low to moderate allergenic risks and is subject to high use restrictions due to contamination concerns. Regulatory bodies have advised on its safe levels of usage, categorizing its risk level as high overall. Users should practice caution, particularly with sensitive populations, and consider alternatives like naturally derived surfactants for safer formulations.

Simmondsia Chinensis (Jojoba) Seed Oil

Low Risk

Simmondsia chinensis (jojoba) seed oil is extracted from the seeds of the jojoba plant. It is commonly used in cosmetics for its moisturizing properties and ability to mimic human sebum, making it beneficial for skin and hair care formulations.

Sustai Insights

Jojoba seed oil offers functional benefits such as effective moisturization and emollience, contributing to skin hydration and smoothness. It is sustainably sourced and biodegradable. Health risks are low, with minimal concerns regarding carcinogenicity, allergies, and reproductive toxicity. Environmental risks are also low, as it does not significantly contribute to pollution or bioaccumulation. Currently, there are no regulatory restrictions on its use. Overall, the risk level is low, and it is considered a safe ingredient with no significant adverse effects.

Experience vibrant, beautiful hair with Paul Mitchell Platinum Blonde Purple Shampoo. Specially formulated for color-treated and naturally light hair, this gentle shampoo cools brassiness and eliminates unwanted warmth, ensuring your blonde stays bright and fresh.

  • Gentle Daily Use: Safe for everyday use on blonde, highlighted, gray, or white hair, this shampoo nourishes without harshness.
  • Violet Tint Removes Brassiness: The unique violet tint targets and neutralizes brassy tones, keeping your hair looking its best.
  • Conditions Hair: Infused with conditioning ingredients, it hydrates and enhances shine, leaving your hair soft and radiant.
  • Vegan and Paraben Free: Formulated without parabens or gluten, this cruelty-free shampoo is safe for both you and the environment.
  • Color Safe: Designed for color-treated hair, it maintains your hair color while providing the care it deserves.

Elevate your hair care routine with a product that combines effectiveness and sustainability, while supporting ethical practices.

  1. Wet Hair: Start by thoroughly wetting your hair with warm water to open the cuticles.
  2. Apply Shampoo: Pour a small amount of purple shampoo into your palm and lather it between your hands.
  3. Massage into Hair: Gently massage the shampoo into your hair, focusing on areas prone to brassiness.
  4. Leave In: Allow the shampoo to sit for 3-5 minutes to let the violet pigments work effectively.
  5. Rinse Thoroughly: Rinse your hair thoroughly with cool water to help close the cuticles and lock in moisture.
  6. Follow with Conditioner: Use a color-safe conditioner to hydrate and nourish your hair after shampooing.
  7. Use Regularly: Incorporate into your hair care routine 1-2 times a week for best results.
Buy on Amazon $20.48

Experience vibrant, beautiful hair with Paul Mitchell Platinum Blonde Purple Shampoo. Specially formulated for color-treated and naturally light hair, this gentle shampoo cools brassiness and eliminates unwanted warmth, ensuring your blonde stays bright and fresh.

  • Gentle Daily Use: Safe for everyday use on blonde, highlighted, gray, or white hair, this shampoo nourishes without harshness.
  • Violet Tint Removes Brassiness: The unique violet tint targets and neutralizes brassy tones, keeping your hair looking its best.
  • Conditions Hair: Infused with conditioning ingredients, it hydrates and enhances shine, leaving your hair soft and radiant.
  • Vegan and Paraben Free: Formulated without parabens or gluten, this cruelty-free shampoo is safe for both you and the environment.
  • Color Safe: Designed for color-treated hair, it maintains your hair color while providing the care it deserves.

Elevate your hair care routine with a product that combines effectiveness and sustainability, while supporting ethical practices.

  1. Wet Hair: Start by thoroughly wetting your hair with warm water to open the cuticles.
  2. Apply Shampoo: Pour a small amount of purple shampoo into your palm and lather it between your hands.
  3. Massage into Hair: Gently massage the shampoo into your hair, focusing on areas prone to brassiness.
  4. Leave In: Allow the shampoo to sit for 3-5 minutes to let the violet pigments work effectively.
  5. Rinse Thoroughly: Rinse your hair thoroughly with cool water to help close the cuticles and lock in moisture.
  6. Follow with Conditioner: Use a color-safe conditioner to hydrate and nourish your hair after shampooing.
  7. Use Regularly: Incorporate into your hair care routine 1-2 times a week for best results.

Customer Reviews

Star
4.4(10,007)

Customers’ View

Customers appreciate the effectiveness and gentle formulation of Paul Mitchell's Purple Shampoo, particularly for maintaining vibrant blonde and gray hair. Many users highlight its ability to effectively combat brassiness and enhance color retention, often noting visible results by the third use. The shampoo's pleasant fragrance and quality are frequently praised, with some customers stating it leaves their hair soft and manageable. However, opinions on the moisture level and value for money vary, with some users experiencing dryness and others finding the product worth its price. Notably, the shampoo is vegan and free from parabens, aligning with the values of environmentally and health-conscious consumers. Overall, customers find this product effective in promoting beautiful and radiant hair while adhering to clean beauty standards.

AI-generated from the text of customer reviews

Customer Reviews

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s
sheila c.f.
Paul Mitchell three shampoo

I got the shampoo because I dye my hair a light blonde but I think I'll go back to mine. The color protectant with the orange Cap I think it works a lot better. The number three doesn't foam up very much and she put a lot of soap in your hand and I have very short hair So I only gave it a number three
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B
Bao T.T.V.
Blonde Purple Shampoo

Great Product! Keep my blonde nice and bright for almost 12 months. Take off the brassy and keep the true blonde. My mother uses Paul Mitchell since the 2000s and this is the best product for non color and color gals. only Con is this will stain your shower if u have white plastic tub, just be aware and rinse directly to the drain! ❤️
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C
Cheryl
Best for blonde hair

Cleans hair well very effective in keeping away brassy tones. My favorite shampoo
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a
amanda c.
Great for transitioning from black to grey!

Paul Mitchell, you never disappoint. I've tried other purple shampoos like Loreal, and while they're fine and good on a budget, it's worth paying a little more for this stuff. Love it. I'm bit-by-bit getting the black color professionally stripped through partial foils from my hair on my "journey" to going grey. My natural hair was once black, but now it's pretty much all grey, and removing the dark dye that remains has produced all variations of brassy yellow. This shampoo REALLY tones down the yellow/orange streaks and brings out the white/silver tones - and also makes the remaining black hair have a really cool soft purple hue. I highly recommend this if you are transitioning from black hair like myself. I'm excited to see how it performs when I'm fully grey or salt&pepper!
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T
Trixie &.W.
Can't go wrong with Paul Mitchell 💁🏼‍♀️

I saw this purple shampoo on a Brad Mondo video. He was comparing five different purple shampoos. According to Brad this one came smack dab in the middle. Of course his number one was a very expensive purple shampoo. I forget what the second was. Then this shampoo was his 3rd. He really didn't have a bad thing to say about it. It smells good which I agree. It was mild, yet worked good. I totally agree. For the price you can't go wrong with this one. I have never had a bad experience with any Paul Mitchell products so I thought I'd give it a try. I'm glad I did. I use it once a week or once every two weeks. Depending on the tone your aiming for. I am TRYING to transition to my natural salt and pepper gray. This is making the tones more even. I do think I'm going to try the Jeff's Barbershop hair oil. I'm half Portuguese so I normally have dryer wavy/curly hair. So good healthy oils go a long way with my hair texture. I appreciate that this product doesn't completely dry out my hair like most purple shampoos have been known to do. I definitely recommend this Paul Mitchell Purple Shampoo.
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