
Matrix So Silver Shampoo - Neutralizes Yellow Tones, Hydrating for Blonde & Grey Hair - 33.8oz


Salicylic Acid
High RiskSalicylic acid is a naturally occurring and synthetic compound primarily used in skincare products for its ability to exfoliate skin, unclog pores, and treat acne. It is a beta hydroxy acid (BHA) that penetrates the skin to effectively reduce inflammation and promote cell turnover.
Sustai Insights
Salicylic acid is recognized for its effective acne treatment properties and ability to enhance skin absorption, making it beneficial in various formulations. However, its use is subject to restrictions due to potential adverse health effects such as skin irritation and enhanced absorption risks. Regulatory bodies have cautioned against high concentrations, marking it as a high-risk ingredient. Special consideration should be given to sensitive populations, and safer alternatives like glycolic acid may be explored to minimize risks.
Fragrance
High RiskFragrance refers to a mixture of aromatic compounds used in products to provide scent. It is commonly listed as 'fragrance' or 'parfum' on product labels and can serve various functions, including enhancing user experience and masking undesirable odors.
Sustai Insights
Fragrance offers functional benefits by improving product appeal; however, it poses significant health risks, notably a high likelihood of causing allergies and allergic contact dermatitis. Environmental risks include potential pollution and endocrine disruption, though its overall carcinogenicity is low. Regulatory bodies have noted concerns regarding its use, leading to a high-risk classification. Safe usage practices should be observed, and alternatives such as natural essential oils are recommended for those sensitive to synthetic fragrances.
Sodium Hydroxide
High RiskSodium hydroxide is a highly caustic and reactive inorganic compound commonly used as a pH adjuster in various products. It is effective in neutralizing acids and plays a role in the production of soaps and detergents.
Sustai Insights
Sodium hydroxide serves essential functions, particularly in adjusting pH levels, but poses significant health risks, including skin and eye irritation. It is subject to high usage restrictions due to its corrosive nature. Environmental concerns include its potential to pollute water sources and contribute to ecosystem damage. Regulatory bodies have imposed strict guidelines on its use, indicating a high-risk profile for products containing this ingredient. Safe handling practices are crucial, and alternatives include milder pH adjusters, emphasizing the need for caution in its application.
Sodium Laureth Sulfate
Medium RiskSodium laureth sulfate is a surfactant derived from natural sources, primarily coconut or palm oil. It is commonly used in personal care products for its ability to create lather and enhance cleansing properties. This ingredient is frequently found in shampoos, body washes, and other cleansing formulations.
Sustai Insights
Sodium laureth sulfate effectively acts as a surfactant, contributing to the foaming and cleansing action in various products. It is typically biodegradable and derived from renewable resources. However, it can cause skin irritation in sensitive individuals and may pose risks if used in high concentrations. Regulatory bodies have verified its safety at established levels, though some products may impose restrictions on its use. Overall, the risk associated with sodium laureth sulfate is considered moderate, making safe usage practices essential.
Citric Acid
Medium RiskCitric acid is an alpha hydroxy acid used in personal care products primarily for its role as a pH adjuster and natural preservative. It occurs naturally in citrus fruits and is commonly utilized in various formulations for its chelating properties and mild exfoliation benefits.
Sustai Insights
Citric acid offers functional benefits as an effective preservative and pH stabilizer, contributing to product longevity and stability. It is biodegradable and derived from renewable sources. Health risks are low, with minimal concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, moderate use restrictions exist due to potential irritation at high concentrations. Environmental risks are limited, as citric acid is not known to accumulate in ecosystems. Regulatory agencies have no significant advisories against its use. Overall, it is assessed as a medium-risk ingredient, with safe usage practices recommended and alternatives available.
Dimethicone
Medium RiskDimethicone, also known as polymethylsiloxane, is a silicone-based polymer commonly used in personal care products for its smooth application and skin conditioning properties. It acts primarily as an emollient, providing a silky feel while forming a protective barrier on the skin.
Sustai Insights
Dimethicone provides functional benefits as an effective emollient and skin protectant, contributing to product stability and sensory attributes. It is considered low risk for carcinogenicity, allergies, and reproductive toxicity, but has moderate usage restrictions due to environmental persistence and bioaccumulation concerns. Regulatory bodies have issued advisories regarding its use in certain formulations. Overall, its risk level is assessed as medium, and users are advised to follow recommended usage practices. Alternatives like natural oils or butters may offer sustainable options.
Sodium Benzoate
Medium RiskSodium benzoate is a preservative commonly used in food and cosmetic products to prevent microbial growth and extend shelf life. It is derived from benzoic acid and is effective at low concentrations, often used in acidic environments like beverages and condiments.
Sustai Insights
Sodium benzoate serves effectively as a preservative, contributing to product stability and safety. It is generally recognized as safe with low concerns for carcinogenicity, allergies, and reproductive toxicity, though it faces moderate use restrictions in some regions. Environmental risks include its potential as a pollutant, but it does not bioaccumulate significantly. Regulatory bodies have issued advisories regarding its concentration in products. Overall, the risk level is assessed as medium, with safe usage practices recommended. Alternatives such as potassium sorbate may provide similar benefits with potentially lower restrictions.
Cocamide Mipa
Low RiskCocamide MIPA is a mixture of isopropanolamide derived from coconut fatty acids. It serves primarily as a surfactant and emulsifying agent in cosmetic formulations, contributing to the texture and stability of products such as shampoos and cleansers.
Sustai Insights
Cocamide MIPA offers functional benefits as a surfactant, enhancing product performance and texture. It is considered low risk for health concerns, with minimal irritation potential, and low environmental impact. Regulatory bodies have not imposed significant restrictions, indicating a favorable safety profile. Safe usage practices should be followed, and while alternatives exist, Cocamide MIPA's overall risk assessment remains low.
Guar Hydroxypropyltrimonium Chloride
Low RiskGuar hydroxypropyltrimonium chloride is a quaternary ammonium compound derived from guar gum, primarily used as a conditioning agent in cosmetic products. It enhances the texture and feel of hair and skin formulations, providing moisture retention and improved manageability.
Sustai Insights
This ingredient offers functional benefits as a conditioning agent, improving the texture and moisture retention in formulations. It is considered low risk regarding health effects, with minimal concerns for carcinogenicity, allergies, or reproductive toxicity. Environmental risks are also low, as it does not accumulate significantly in ecosystems. Regulatory bodies have not imposed significant restrictions. Safe usage practices should be followed, but overall, this ingredient is assessed as low risk, with no immediate concerns regarding alternatives.
Carbomer
Low RiskCarbomer is a large polymeric chemical compound primarily used as a thickening agent in various cosmetic and personal care products. It enhances the texture and stability of formulations, making it effective in creams, gels, and lotions.
Sustai Insights
Carbomer serves as an effective thickening agent, improving product texture and stability. It is considered low-risk concerning health concerns such as carcinogenicity, allergenicity, and reproductive toxicity. While irritation may occur with skin or eye contact, the overall health and environmental risks are minimal. Regulatory bodies have not placed significant restrictions on carbomer, supporting its safety for use in formulations. Safe usage practices should be followed to minimize irritation potential. Alternatives like xanthan gum or guar gum may provide similar benefits with a natural profile. Overall, the ingredient is assessed as low risk.
Glycol Distearate
Low RiskGlycol distearate is a compound derived from stearic acid and ethylene glycol, primarily used as an emulsifier and thickening agent in cosmetic formulations. It helps to stabilize emulsions and improve the texture of products, allowing for better application and consistency.
Sustai Insights
Glycol distearate offers functional benefits as an effective emulsifier, enhancing product stability and texture. It is generally regarded as safe, with low concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, attention is warranted regarding cumulative exposure from multiple sources. While it poses minimal health and environmental risks, users should adhere to recommended usage levels. Overall, the risk level is assessed as low, with no significant regulatory warnings or restrictions.
Coco Betaine
Low RiskCoco-betaine is a zwitterion (inner salt) derived from coconut oil, commonly used in cosmetic formulations as a surfactant and foaming agent. It helps to enhance the texture and cleansing properties of products, contributing to a mild and effective formulation suitable for various skin types.
Sustai Insights
Coco-betaine offers functional benefits as a gentle surfactant, promoting effective cleansing without excessive irritation. It is biodegradable and can be sustainably sourced from coconut oil. Health risks are considered low, with negligible concerns regarding carcinogenicity, allergies, and reproductive toxicity. Environmental risks are minimal, as it does not contribute significantly to pollution or bioaccumulation. Regulatory bodies impose low restrictions on its use, supporting its safety profile. Overall, the ingredient is assessed as low risk, making it a suitable choice in formulations.
Hexylene Glycol
Low RiskHexylene glycol is a small molecular weight synthetic glycol primarily used as a solvent and humectant in cosmetic formulations. It aids in product stability and enhances the texture of formulations, making them more appealing for consumer use.
Sustai Insights
Hexylene glycol serves as an effective solvent and humectant, contributing positively to product formulation. While it is generally considered low risk for cancer, allergies, and reproductive toxicity, it can cause skin, eye, and respiratory irritation at higher concentrations. Regulatory bodies have noted its restricted use in certain products. It exhibits low environmental impact, with no significant concerns regarding bioaccumulation or pollution. Thus, the overall risk level is assessed as low, with safe usage practices advised. Alternatives may include glycerin or propylene glycol for similar functions.
Water
Low RiskWater is a clear, colorless liquid essential for various biological processes. It serves as a solvent in formulations, facilitating the dissolution of other ingredients and enhancing product texture and application. Additionally, water plays a crucial role in hydration and is a key component in many cosmetic and personal care products.
Sustai Insights
Water is an effective solvent and hydrator, contributing to the texture and efficacy of formulations. It is biodegradable and generally regarded as safe, with low concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, excessive water usage can lead to environmental concerns, particularly regarding resource depletion. Regulatory bodies do not impose restrictions on water use in cosmetics. Overall, the risks associated with water are low, making it a safe and essential ingredient.
Sodium Chloride
Low RiskSodium chloride is an inorganic salt commonly known as table salt. It is primarily used in food preservation and flavor enhancement, as well as in various industrial applications. It exists as a crystalline solid and dissolves easily in water, making it effective for diverse uses in food products and other formulations.
Sustai Insights
Sodium chloride serves essential functions in food preservation and flavor enhancement. It is considered safe with low health risks related to cancer, allergies, and reproductive toxicity. Environmental concerns are minimal, as it does not bioaccumulate and poses low pollutant potential. Regulatory bodies, including the FDA, recognize its safety for consumption. Overall, sodium chloride carries a low risk profile, making it a widely accepted ingredient in food and cosmetic products.
Cocamide Mipa
Low RiskCocamide MIPA is a mixture of isopropanolamide derived from coconut fatty acids. It serves primarily as a surfactant and emulsifying agent in cosmetic formulations, contributing to the texture and stability of products such as shampoos and cleansers.
Sustai Insights
Cocamide MIPA offers functional benefits as a surfactant, enhancing product performance and texture. It is considered low risk for health concerns, with minimal irritation potential, and low environmental impact. Regulatory bodies have not imposed significant restrictions, indicating a favorable safety profile. Safe usage practices should be followed, and while alternatives exist, Cocamide MIPA's overall risk assessment remains low.
Guar Hydroxypropyltrimonium Chloride
Low RiskGuar hydroxypropyltrimonium chloride is a quaternary ammonium compound derived from guar gum, primarily used as a conditioning agent in cosmetic products. It enhances the texture and feel of hair and skin formulations, providing moisture retention and improved manageability.
Sustai Insights
This ingredient offers functional benefits as a conditioning agent, improving the texture and moisture retention in formulations. It is considered low risk regarding health effects, with minimal concerns for carcinogenicity, allergies, or reproductive toxicity. Environmental risks are also low, as it does not accumulate significantly in ecosystems. Regulatory bodies have not imposed significant restrictions. Safe usage practices should be followed, but overall, this ingredient is assessed as low risk, with no immediate concerns regarding alternatives.
Carbomer
Low RiskCarbomer is a large polymeric chemical compound primarily used as a thickening agent in various cosmetic and personal care products. It enhances the texture and stability of formulations, making it effective in creams, gels, and lotions.
Sustai Insights
Carbomer serves as an effective thickening agent, improving product texture and stability. It is considered low-risk concerning health concerns such as carcinogenicity, allergenicity, and reproductive toxicity. While irritation may occur with skin or eye contact, the overall health and environmental risks are minimal. Regulatory bodies have not placed significant restrictions on carbomer, supporting its safety for use in formulations. Safe usage practices should be followed to minimize irritation potential. Alternatives like xanthan gum or guar gum may provide similar benefits with a natural profile. Overall, the ingredient is assessed as low risk.
Glycol Distearate
Low RiskGlycol distearate is a compound derived from stearic acid and ethylene glycol, primarily used as an emulsifier and thickening agent in cosmetic formulations. It helps to stabilize emulsions and improve the texture of products, allowing for better application and consistency.
Sustai Insights
Glycol distearate offers functional benefits as an effective emulsifier, enhancing product stability and texture. It is generally regarded as safe, with low concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, attention is warranted regarding cumulative exposure from multiple sources. While it poses minimal health and environmental risks, users should adhere to recommended usage levels. Overall, the risk level is assessed as low, with no significant regulatory warnings or restrictions.
Coco Betaine
Low RiskCoco-betaine is a zwitterion (inner salt) derived from coconut oil, commonly used in cosmetic formulations as a surfactant and foaming agent. It helps to enhance the texture and cleansing properties of products, contributing to a mild and effective formulation suitable for various skin types.
Sustai Insights
Coco-betaine offers functional benefits as a gentle surfactant, promoting effective cleansing without excessive irritation. It is biodegradable and can be sustainably sourced from coconut oil. Health risks are considered low, with negligible concerns regarding carcinogenicity, allergies, and reproductive toxicity. Environmental risks are minimal, as it does not contribute significantly to pollution or bioaccumulation. Regulatory bodies impose low restrictions on its use, supporting its safety profile. Overall, the ingredient is assessed as low risk, making it a suitable choice in formulations.
Sodium Laureth Sulfate
Medium RiskSodium laureth sulfate is a surfactant derived from natural sources, primarily coconut or palm oil. It is commonly used in personal care products for its ability to create lather and enhance cleansing properties. This ingredient is frequently found in shampoos, body washes, and other cleansing formulations.
Sustai Insights
Sodium laureth sulfate effectively acts as a surfactant, contributing to the foaming and cleansing action in various products. It is typically biodegradable and derived from renewable resources. However, it can cause skin irritation in sensitive individuals and may pose risks if used in high concentrations. Regulatory bodies have verified its safety at established levels, though some products may impose restrictions on its use. Overall, the risk associated with sodium laureth sulfate is considered moderate, making safe usage practices essential.
Hexylene Glycol
Low RiskHexylene glycol is a small molecular weight synthetic glycol primarily used as a solvent and humectant in cosmetic formulations. It aids in product stability and enhances the texture of formulations, making them more appealing for consumer use.
Sustai Insights
Hexylene glycol serves as an effective solvent and humectant, contributing positively to product formulation. While it is generally considered low risk for cancer, allergies, and reproductive toxicity, it can cause skin, eye, and respiratory irritation at higher concentrations. Regulatory bodies have noted its restricted use in certain products. It exhibits low environmental impact, with no significant concerns regarding bioaccumulation or pollution. Thus, the overall risk level is assessed as low, with safe usage practices advised. Alternatives may include glycerin or propylene glycol for similar functions.
Salicylic Acid
High RiskSalicylic acid is a naturally occurring and synthetic compound primarily used in skincare products for its ability to exfoliate skin, unclog pores, and treat acne. It is a beta hydroxy acid (BHA) that penetrates the skin to effectively reduce inflammation and promote cell turnover.
Sustai Insights
Salicylic acid is recognized for its effective acne treatment properties and ability to enhance skin absorption, making it beneficial in various formulations. However, its use is subject to restrictions due to potential adverse health effects such as skin irritation and enhanced absorption risks. Regulatory bodies have cautioned against high concentrations, marking it as a high-risk ingredient. Special consideration should be given to sensitive populations, and safer alternatives like glycolic acid may be explored to minimize risks.
Water
Low RiskWater is a clear, colorless liquid essential for various biological processes. It serves as a solvent in formulations, facilitating the dissolution of other ingredients and enhancing product texture and application. Additionally, water plays a crucial role in hydration and is a key component in many cosmetic and personal care products.
Sustai Insights
Water is an effective solvent and hydrator, contributing to the texture and efficacy of formulations. It is biodegradable and generally regarded as safe, with low concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, excessive water usage can lead to environmental concerns, particularly regarding resource depletion. Regulatory bodies do not impose restrictions on water use in cosmetics. Overall, the risks associated with water are low, making it a safe and essential ingredient.
Fragrance
High RiskFragrance refers to a mixture of aromatic compounds used in products to provide scent. It is commonly listed as 'fragrance' or 'parfum' on product labels and can serve various functions, including enhancing user experience and masking undesirable odors.
Sustai Insights
Fragrance offers functional benefits by improving product appeal; however, it poses significant health risks, notably a high likelihood of causing allergies and allergic contact dermatitis. Environmental risks include potential pollution and endocrine disruption, though its overall carcinogenicity is low. Regulatory bodies have noted concerns regarding its use, leading to a high-risk classification. Safe usage practices should be observed, and alternatives such as natural essential oils are recommended for those sensitive to synthetic fragrances.
Citric Acid
Medium RiskCitric acid is an alpha hydroxy acid used in personal care products primarily for its role as a pH adjuster and natural preservative. It occurs naturally in citrus fruits and is commonly utilized in various formulations for its chelating properties and mild exfoliation benefits.
Sustai Insights
Citric acid offers functional benefits as an effective preservative and pH stabilizer, contributing to product longevity and stability. It is biodegradable and derived from renewable sources. Health risks are low, with minimal concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, moderate use restrictions exist due to potential irritation at high concentrations. Environmental risks are limited, as citric acid is not known to accumulate in ecosystems. Regulatory agencies have no significant advisories against its use. Overall, it is assessed as a medium-risk ingredient, with safe usage practices recommended and alternatives available.
Dimethicone
Medium RiskDimethicone, also known as polymethylsiloxane, is a silicone-based polymer commonly used in personal care products for its smooth application and skin conditioning properties. It acts primarily as an emollient, providing a silky feel while forming a protective barrier on the skin.
Sustai Insights
Dimethicone provides functional benefits as an effective emollient and skin protectant, contributing to product stability and sensory attributes. It is considered low risk for carcinogenicity, allergies, and reproductive toxicity, but has moderate usage restrictions due to environmental persistence and bioaccumulation concerns. Regulatory bodies have issued advisories regarding its use in certain formulations. Overall, its risk level is assessed as medium, and users are advised to follow recommended usage practices. Alternatives like natural oils or butters may offer sustainable options.
Sodium Benzoate
Medium RiskSodium benzoate is a preservative commonly used in food and cosmetic products to prevent microbial growth and extend shelf life. It is derived from benzoic acid and is effective at low concentrations, often used in acidic environments like beverages and condiments.
Sustai Insights
Sodium benzoate serves effectively as a preservative, contributing to product stability and safety. It is generally recognized as safe with low concerns for carcinogenicity, allergies, and reproductive toxicity, though it faces moderate use restrictions in some regions. Environmental risks include its potential as a pollutant, but it does not bioaccumulate significantly. Regulatory bodies have issued advisories regarding its concentration in products. Overall, the risk level is assessed as medium, with safe usage practices recommended. Alternatives such as potassium sorbate may provide similar benefits with potentially lower restrictions.
Sodium Chloride
Low RiskSodium chloride is an inorganic salt commonly known as table salt. It is primarily used in food preservation and flavor enhancement, as well as in various industrial applications. It exists as a crystalline solid and dissolves easily in water, making it effective for diverse uses in food products and other formulations.
Sustai Insights
Sodium chloride serves essential functions in food preservation and flavor enhancement. It is considered safe with low health risks related to cancer, allergies, and reproductive toxicity. Environmental concerns are minimal, as it does not bioaccumulate and poses low pollutant potential. Regulatory bodies, including the FDA, recognize its safety for consumption. Overall, sodium chloride carries a low risk profile, making it a widely accepted ingredient in food and cosmetic products.
Sodium Hydroxide
High RiskSodium hydroxide is a highly caustic and reactive inorganic compound commonly used as a pH adjuster in various products. It is effective in neutralizing acids and plays a role in the production of soaps and detergents.
Sustai Insights
Sodium hydroxide serves essential functions, particularly in adjusting pH levels, but poses significant health risks, including skin and eye irritation. It is subject to high usage restrictions due to its corrosive nature. Environmental concerns include its potential to pollute water sources and contribute to ecosystem damage. Regulatory bodies have imposed strict guidelines on its use, indicating a high-risk profile for products containing this ingredient. Safe handling practices are crucial, and alternatives include milder pH adjusters, emphasizing the need for caution in its application.
Discover the transformative power of Matrix So Silver Purple Shampoo, specially formulated to neutralize unwanted yellow tones in blonde, grey, and platinum hair. This vegan shampoo hydrates and brightens, ensuring your color-treated hair looks vibrant and healthy.
- Toning Power: Neutralizes brassy warmth and eliminates dullness without stripping color, providing a fresh look for all shades.
- Hydration Boost: Enriched with moisturizing properties that restore shine and softness to lightened hair, enhancing your natural highlights.
- Color Care: Delivers violet pigment to maintain vibrant color while rehydrating dry strands, ensuring a radiant finish.
- Easy Application: Simply apply to wet hair, lather, and leave in for 3-5 minutes for optimal toning. Rinse thoroughly to seal in shine.
- Complete Routine: Pair with the So Silver Conditioner and Toning Spray for maximum toning benefits and sustained color vibrancy.
Elevate your hair care routine sustainably with a product designed for health-conscious consumers seeking effective solutions.
Subscribe & Save with Sustai
- Best Price Guarantee: Always enjoy the lowest prices on sustainable home essentials.
- No Surprises: We’ll notify you before shipping. No hidden fees, ever.
- You’re in Charge: Change, pause, or cancel your subscription anytime with ease.
- Eco-Friendly Deliveries: Our grouped shipments mean less packaging and lower emissions.
Join us on a sustainable journey. Special offers for a limited time! Prices and promotions may change.
Recommended Products
Discover the transformative power of Matrix So Silver Purple Shampoo, specially formulated to neutralize unwanted yellow tones in blonde, grey, and platinum hair. This vegan shampoo hydrates and brightens, ensuring your color-treated hair looks vibrant and healthy.
- Toning Power: Neutralizes brassy warmth and eliminates dullness without stripping color, providing a fresh look for all shades.
- Hydration Boost: Enriched with moisturizing properties that restore shine and softness to lightened hair, enhancing your natural highlights.
- Color Care: Delivers violet pigment to maintain vibrant color while rehydrating dry strands, ensuring a radiant finish.
- Easy Application: Simply apply to wet hair, lather, and leave in for 3-5 minutes for optimal toning. Rinse thoroughly to seal in shine.
- Complete Routine: Pair with the So Silver Conditioner and Toning Spray for maximum toning benefits and sustained color vibrancy.
Elevate your hair care routine sustainably with a product designed for health-conscious consumers seeking effective solutions.

You can have at most 2 Sustainable Steals products in your cart
Customer Reviews

Customers’ View
Customers recognize the effectiveness of the Purple Shampoo in neutralizing unwanted yellow tones and enhancing hair shine. Many appreciate how it transforms brassy hair to a cooler, more balanced color, stating that it works well for blondes and greys alike. For example, users have noted, "It took all the yellow caramel tone out just as I wanted" and "My hair is brighter and very silky after every use." While the shampoo is praised for its functionality and quality, some customers report that it can be drying, suggesting that a good conditioner should be used afterward. Additionally, opinions on its scent vary, with some enjoying it and others finding it less appealing. Overall, customers find this product effective for maintaining vibrant color in their hair, aligning with their desire for both aesthetic and health-conscious care.
AI-generated from the text of customer reviewsThis product has no reviews yet.