PREVIA Silver Shampoo - Hydrates & Protects Blonde, Gray Hair, Organic Ingredients - 8.45oz

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Products formulated without parabens, synthetic preservatives linked to potential health risks. Offers safer alternatives for skincare, cosmetics, and personal care.

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Products formulated without parabens, synthetic preservatives linked to potential health risks. Offers safer alternatives for skincare, cosmetics, and personal care.

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Products formulated without sulfates, harsh detergents that can strip moisture or irritate skin. Common in shampoos and cleansers for gentle care.

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Highlights products formulated with raw materials derived from natural sources, avoiding synthetic chemicals and promoting eco-friendly, healthier alternatives.

Natural Ingredients

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Highlights products formulated with raw materials derived from natural sources, avoiding synthetic chemicals and promoting eco-friendly, healthier alternatives.

Cocamidopropyl Betaine

Cocamidopropyl Betaine

High Risk

Cocamidopropyl betaine is a synthetic surfactant derived from coconut oil, commonly used in personal care products for its mild cleansing and foaming properties. It functions as a surfactant, emulsifier, and thickening agent, contributing to the texture and performance of formulations.

Sustai Insights

Cocamidopropyl betaine offers functional benefits as a gentle surfactant, enhancing product foaming and texture. However, it may pose low to moderate allergenic risks and is subject to high use restrictions due to contamination concerns. Regulatory bodies have advised on its safe levels of usage, categorizing its risk level as high overall. Users should practice caution, particularly with sensitive populations, and consider alternatives like naturally derived surfactants for safer formulations.

Linalool

Linalool

High Risk

Linalool is a terpene commonly found in various plants, particularly in lavender and mint. It is primarily used in products for its fragrance and potential antimicrobial properties. Linalool is also utilized in formulations for its ability to enhance the sensory experience of personal care and household products.

Sustai Insights

Linalool offers functional benefits as a naturally occurring fragrance component and may exhibit antimicrobial properties. However, it presents high allergenic potential, with concerns about skin irritation and sensitization. Environmental risks include contamination issues, though it is not classified as a persistent pollutant. Regulatory bodies have noted the need for careful handling due to its allergenic nature. Overall, despite some beneficial attributes, the ingredient carries a high risk profile, warranting cautious use and consideration of safer alternatives.

Acid Violet 43 (Uncertified Ext. D&C Violet No. 2)

Acid Violet 43 (Uncertified Ext. D&C Violet No. 2)

High Risk

Acid Violet 43, also known as D&C Violet No. 2, is a synthetic colorant primarily used in cosmetic products to impart color. It is classified chemically as an anthraquinone dye and is subject to specific regulations regarding its use in cosmetics.

Sustai Insights

Acid Violet 43 offers functional benefits as a colorant in cosmetics; however, it presents several health risks, including moderate concerns related to allergies and immunotoxicity, while low to moderate risks are associated with cancer and developmental toxicity. Environmentally, it may pose pollution risks and has high usage restrictions, as documented by regulatory bodies, which classify it as unacceptable in certain products. Given these considerations, the overall risk level of Acid Violet 43 is assessed as high, suggesting caution in its application.

Fragrance

Fragrance

High Risk

Fragrance refers to a mixture of aromatic compounds used in products to provide scent. It is commonly listed as 'fragrance' or 'parfum' on product labels and can serve various functions, including enhancing user experience and masking undesirable odors.

Sustai Insights

Fragrance offers functional benefits by improving product appeal; however, it poses significant health risks, notably a high likelihood of causing allergies and allergic contact dermatitis. Environmental risks include potential pollution and endocrine disruption, though its overall carcinogenicity is low. Regulatory bodies have noted concerns regarding its use, leading to a high-risk classification. Safe usage practices should be observed, and alternatives such as natural essential oils are recommended for those sensitive to synthetic fragrances.

Benzyl Alcohol

Benzyl Alcohol

High Risk

Benzyl alcohol is a naturally occurring and synthetic aromatic alcohol commonly used as a solvent, preservative, and fragrance ingredient in various products. It is found in both plant sources and as a synthetic compound, functioning primarily to maintain product stability and enhance fragrance profiles.

Sustai Insights

Benzyl alcohol serves effectively as a preservative and solvent, contributing to product stability and sensory qualities. However, it poses potential health risks, particularly as an allergen, with high concern for immunotoxicity. Environmental risks include being a pollutant with low bioaccumulation potential. Regulatory agencies have established restrictions on its use in certain products. Overall, the risk level associated with benzyl alcohol is assessed as high, necessitating careful consideration of its use and potential alternatives.

Lactic Acid, L

Lactic Acid, L

High Risk

Lactic acid is an organic acid commonly used in cosmetics and skincare products as an exfoliant and pH regulator. It helps in improving skin texture and hydration by promoting the shedding of dead skin cells and enhancing moisture retention.

Sustai Insights

Lactic acid offers functional benefits as an effective exfoliant and moisturizer, contributing to improved skin appearance. However, it poses potential risks, including skin irritation and enhanced absorption, which may lead to adverse effects. Regulatory bodies have noted use restrictions due to these concerns. Overall, the ingredient is considered high risk, necessitating cautious usage, particularly for sensitive skin. Alternatives like glycolic acid may provide similar benefits with potentially lower irritation.

Sodium Benzoate

Sodium Benzoate

Medium Risk

Sodium benzoate is a preservative commonly used in food and cosmetic products to prevent microbial growth and extend shelf life. It is derived from benzoic acid and is effective at low concentrations, often used in acidic environments like beverages and condiments.

Sustai Insights

Sodium benzoate serves effectively as a preservative, contributing to product stability and safety. It is generally recognized as safe with low concerns for carcinogenicity, allergies, and reproductive toxicity, though it faces moderate use restrictions in some regions. Environmental risks include its potential as a pollutant, but it does not bioaccumulate significantly. Regulatory bodies have issued advisories regarding its concentration in products. Overall, the risk level is assessed as medium, with safe usage practices recommended. Alternatives such as potassium sorbate may provide similar benefits with potentially lower restrictions.

Potassium Sorbate

Potassium Sorbate

Medium Risk

Potassium sorbate is a potassium salt of sorbic acid, primarily used as a preservative in food and cosmetic products. It inhibits the growth of molds, yeast, and some bacteria, extending the shelf life of products. It is commonly found in various formulations due to its effectiveness and low toxicity.

Sustai Insights

Potassium sorbate serves as an effective preservative, preventing microbial growth in food and cosmetic products, which is vital for safety and longevity. Although it has a low risk of carcinogenicity and developmental toxicity, there is a moderate concern regarding allergies and immunotoxicity. Environmentally, it poses minimal risks as it is not significantly bioaccumulative. Regulatory agencies have verified its use, although some products may face restrictions. Overall, it is assessed as a medium risk ingredient, with safe usage practices recommended, and alternatives such as natural preservatives could be considered.

Limonene

Limonene

Medium Risk

Limonene is a scent ingredient and solvent naturally found in citrus fruits, commonly used in personal care and cleaning products for its fragrant properties. It serves as a flavoring agent and enhances the overall sensory experience of products.

Sustai Insights

Limonene offers functional benefits such as acting as a solvent and fragrance enhancer. However, it carries a high allergenic potential, which can trigger skin or respiratory sensitivities in some individuals. Environmental concerns include moderate persistence and bioaccumulation, along with potential ecotoxicity. Regulatory restrictions necessitate verification in products containing this ingredient. Overall, the risk level is assessed as medium, emphasizing the importance of cautious use, particularly for sensitive populations. Safer alternatives may be considered to mitigate these risks.

Citric Acid

Citric Acid

Medium Risk

Citric acid is an alpha hydroxy acid used in personal care products primarily for its role as a pH adjuster and natural preservative. It occurs naturally in citrus fruits and is commonly utilized in various formulations for its chelating properties and mild exfoliation benefits.

Sustai Insights

Citric acid offers functional benefits as an effective preservative and pH stabilizer, contributing to product longevity and stability. It is biodegradable and derived from renewable sources. Health risks are low, with minimal concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, moderate use restrictions exist due to potential irritation at high concentrations. Environmental risks are limited, as citric acid is not known to accumulate in ecosystems. Regulatory agencies have no significant advisories against its use. Overall, it is assessed as a medium-risk ingredient, with safe usage practices recommended and alternatives available.

Decyl Glucoside

Decyl Glucoside

Low Risk

Decyl glucoside is a glucose-based surfactant derived from natural sources, primarily used as a mild cleansing agent in personal care products. It effectively reduces surface tension, allowing for improved mixing of ingredients and enhanced cleansing properties without stripping natural oils from the skin.

Sustai Insights

Decyl glucoside offers functional benefits as a non-ionic surfactant, making it suitable for sensitive skin formulations. It is biodegradable and derived from renewable resources, supporting sustainability. Health risks are primarily low, with minimal concerns regarding irritation and allergies. Environmental risks are low, as it does not significantly contribute to pollution or bioaccumulation. Regulatory status is generally favorable, with low restrictions noted. Overall, decyl glucoside presents a low risk for use in consumer products, making it a suitable choice for gentle formulations.

Sodium Coco Sulfate

Sodium Coco Sulfate

Low Risk

Sodium coco-sulfate is a sodium salt of the fatty acids derived from coconut oil. It primarily functions as a surfactant and cleansing agent in cosmetic formulations, helping to create lather and remove dirt and oils from the skin and hair.

Sustai Insights

Sodium coco-sulfate offers effective cleansing properties and is often considered biodegradable, contributing to its sustainability credentials. Health risks are minimal, with low concerns for carcinogenicity, allergies, and reproductive toxicity. Environmental risks are also low, excluding significant pollutant potential. Regulatory bodies have not issued major restrictions, confirming its safety for use. Overall, it is assessed with a low risk level. For those seeking alternatives, other milder surfactants like decyl glucoside may be considered.

Water

Water

Low Risk

Water is a clear, colorless liquid essential for various biological processes. It serves as a solvent in formulations, facilitating the dissolution of other ingredients and enhancing product texture and application. Additionally, water plays a crucial role in hydration and is a key component in many cosmetic and personal care products.

Sustai Insights

Water is an effective solvent and hydrator, contributing to the texture and efficacy of formulations. It is biodegradable and generally regarded as safe, with low concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, excessive water usage can lead to environmental concerns, particularly regarding resource depletion. Regulatory bodies do not impose restrictions on water use in cosmetics. Overall, the risks associated with water are low, making it a safe and essential ingredient.

Sodium Olivamphoacetate

Sodium Olivamphoacetate

Low Risk

Sodium olivamphoacetate is an amphoteric organic compound commonly used in personal care formulations. It functions as a surfactant and mild cleansing agent, contributing to the product's ability to create lather and remove dirt without causing significant irritation to the skin.

Sustai Insights

Sodium olivamphoacetate offers functional benefits as a gentle surfactant, making it effective in cleansing products while minimizing skin irritation. It is not associated with significant health risks, as concerns regarding carcinogenicity, allergies, and reproductive toxicity are low. Environmentally, it poses minimal risks and is not considered a pollutant or bioaccumulative. Regulatory status is favorable with no current restrictions. Overall, the ingredient is classified as low risk, with no specific alternatives identified, indicating a safe option for use in personal care products.

Vegetarian Glycerin

Vegetarian Glycerin

Low Risk

Vegetarian glycerin, also known as glycerol, is a colorless, odorless, and viscous liquid derived from plant sources. It is primarily used as a humectant, solvent, and emollient in various personal care products, helping to retain moisture and improve texture.

Sustai Insights

Vegetarian glycerin offers functional benefits as an effective humectant, promoting hydration and skin smoothness. It is biodegradable and typically sustainably sourced. Health risks associated with glycerin are low, with no significant concerns for carcinogenicity, allergens, or reproductive toxicity. Environmental risks are minimal, and it is not subject to major regulatory warnings. Overall, the risk level for this ingredient is low, making it a safe choice in formulations. Safe usage practices include ensuring proper concentrations in products, and alternatives such as propylene glycol exist but may have differing properties.

Rubus Fruticosus (Blackberry) Fruit Extract

Rubus Fruticosus (Blackberry) Fruit Extract

Low Risk

Rubus fruticosus (blackberry) fruit extract is derived from the fruit of the blackberry plant. It is commonly used in cosmetic and personal care products for its potential antioxidant properties and as a natural fragrance component. The extract is known for its rich nutrient profile, including vitamins and minerals.

Sustai Insights

Rubus fruticosus (blackberry) fruit extract offers functional benefits such as antioxidant properties and skin conditioning effects, contributing positively to product formulations. It is sustainably sourced and poses low health risks, with no significant concerns regarding carcinogenicity, allergenic potential, or reproductive toxicity. Environmental impacts are minimal, with no indication of bioaccumulation or pollution. Regulatory status is clear, with no current restrictions. Overall, the ingredient is assessed as low risk, making it a favorable option in cosmetic applications.

Viola Tricolor Extract

Viola Tricolor Extract

Low Risk

Viola tricolor extract is derived from the pansy plant, known for its use in traditional medicine. It is often included in cosmetic and skincare formulations for its potential soothing properties and is sometimes used in herbal remedies.

Sustai Insights

Viola tricolor extract offers functional benefits such as skin soothing and potential anti-inflammatory effects. It is generally considered low risk for health concerns including carcinogenicity, allergies, and reproductive toxicity. Environmentally, it poses low risks regarding pollution and bioaccumulation. Regulatory assessments indicate no current restrictions. For safe usage, it is recommended to monitor for individual sensitivities. Alternative extracts with similar soothing properties may include chamomile or calendula. Overall, this ingredient can be assessed as low risk.

Borago Officinalis (Borage) Extract

Borago Officinalis (Borage) Extract

Low Risk

Borago officinalis extract is derived from the seeds and leaves of the borage plant, known for its high gamma-linolenic acid (GLA) content. It is primarily used in cosmetic formulations for its moisturizing and soothing properties, making it beneficial for skin care products.

Sustai Insights

Borago officinalis extract offers functional benefits as a skin moisturizer and anti-inflammatory agent, with sustainability credentials linked to its natural sourcing. Health risks are low, with negligible concerns regarding carcinogenicity, allergies, and reproductive toxicity. Environmental risks are minimal, as the ingredient is not classified as a pollutant or bioaccumulative. Regulatory status indicates no current restrictions. Safe usage practices include using it in appropriate concentrations. Overall, the ingredient is assessed as low risk with no significant adverse effects noted.

Glyceryl Oleate

Glyceryl Oleate

Low Risk

Glyceryl oleate is composed of glycerin and oleic acid, functioning primarily as an emulsifier and surfactant in cosmetic and personal care products. It helps to stabilize formulations by blending water and oils while also offering moisturizing properties.

Sustai Insights

Glyceryl oleate is effective in emulsifying and moisturizing, contributing positively to product texture. It is considered low risk for health concerns such as carcinogenicity, allergies, and developmental toxicity, although moderate irritation potential exists. Environmentally, it does not significantly contribute to pollution or bioaccumulation. Regulatory bodies have not issued restrictions, affirming its safety for use. Overall, it is regarded as a low-risk ingredient, with no immediate health or environmental hazards noted, making it a suitable choice in formulations.

Coco-glucoside Rosa canina fruit extract

Sodium Benzoate

Medium Risk

Sodium benzoate is a preservative commonly used in food and cosmetic products to prevent microbial growth and extend shelf life. It is derived from benzoic acid and is effective at low concentrations, often used in acidic environments like beverages and condiments.

Sustai Insights

Sodium benzoate serves effectively as a preservative, contributing to product stability and safety. It is generally recognized as safe with low concerns for carcinogenicity, allergies, and reproductive toxicity, though it faces moderate use restrictions in some regions. Environmental risks include its potential as a pollutant, but it does not bioaccumulate significantly. Regulatory bodies have issued advisories regarding its concentration in products. Overall, the risk level is assessed as medium, with safe usage practices recommended. Alternatives such as potassium sorbate may provide similar benefits with potentially lower restrictions.

Cocamidopropyl Betaine

High Risk

Cocamidopropyl betaine is a synthetic surfactant derived from coconut oil, commonly used in personal care products for its mild cleansing and foaming properties. It functions as a surfactant, emulsifier, and thickening agent, contributing to the texture and performance of formulations.

Sustai Insights

Cocamidopropyl betaine offers functional benefits as a gentle surfactant, enhancing product foaming and texture. However, it may pose low to moderate allergenic risks and is subject to high use restrictions due to contamination concerns. Regulatory bodies have advised on its safe levels of usage, categorizing its risk level as high overall. Users should practice caution, particularly with sensitive populations, and consider alternatives like naturally derived surfactants for safer formulations.

Potassium Sorbate

Medium Risk

Potassium sorbate is a potassium salt of sorbic acid, primarily used as a preservative in food and cosmetic products. It inhibits the growth of molds, yeast, and some bacteria, extending the shelf life of products. It is commonly found in various formulations due to its effectiveness and low toxicity.

Sustai Insights

Potassium sorbate serves as an effective preservative, preventing microbial growth in food and cosmetic products, which is vital for safety and longevity. Although it has a low risk of carcinogenicity and developmental toxicity, there is a moderate concern regarding allergies and immunotoxicity. Environmentally, it poses minimal risks as it is not significantly bioaccumulative. Regulatory agencies have verified its use, although some products may face restrictions. Overall, it is assessed as a medium risk ingredient, with safe usage practices recommended, and alternatives such as natural preservatives could be considered.

Linalool

High Risk

Linalool is a terpene commonly found in various plants, particularly in lavender and mint. It is primarily used in products for its fragrance and potential antimicrobial properties. Linalool is also utilized in formulations for its ability to enhance the sensory experience of personal care and household products.

Sustai Insights

Linalool offers functional benefits as a naturally occurring fragrance component and may exhibit antimicrobial properties. However, it presents high allergenic potential, with concerns about skin irritation and sensitization. Environmental risks include contamination issues, though it is not classified as a persistent pollutant. Regulatory bodies have noted the need for careful handling due to its allergenic nature. Overall, despite some beneficial attributes, the ingredient carries a high risk profile, warranting cautious use and consideration of safer alternatives.

Limonene

Medium Risk

Limonene is a scent ingredient and solvent naturally found in citrus fruits, commonly used in personal care and cleaning products for its fragrant properties. It serves as a flavoring agent and enhances the overall sensory experience of products.

Sustai Insights

Limonene offers functional benefits such as acting as a solvent and fragrance enhancer. However, it carries a high allergenic potential, which can trigger skin or respiratory sensitivities in some individuals. Environmental concerns include moderate persistence and bioaccumulation, along with potential ecotoxicity. Regulatory restrictions necessitate verification in products containing this ingredient. Overall, the risk level is assessed as medium, emphasizing the importance of cautious use, particularly for sensitive populations. Safer alternatives may be considered to mitigate these risks.

Acid Violet 43 (Uncertified Ext. D&C Violet No. 2)

High Risk

Acid Violet 43, also known as D&C Violet No. 2, is a synthetic colorant primarily used in cosmetic products to impart color. It is classified chemically as an anthraquinone dye and is subject to specific regulations regarding its use in cosmetics.

Sustai Insights

Acid Violet 43 offers functional benefits as a colorant in cosmetics; however, it presents several health risks, including moderate concerns related to allergies and immunotoxicity, while low to moderate risks are associated with cancer and developmental toxicity. Environmentally, it may pose pollution risks and has high usage restrictions, as documented by regulatory bodies, which classify it as unacceptable in certain products. Given these considerations, the overall risk level of Acid Violet 43 is assessed as high, suggesting caution in its application.

Citric Acid

Medium Risk

Citric acid is an alpha hydroxy acid used in personal care products primarily for its role as a pH adjuster and natural preservative. It occurs naturally in citrus fruits and is commonly utilized in various formulations for its chelating properties and mild exfoliation benefits.

Sustai Insights

Citric acid offers functional benefits as an effective preservative and pH stabilizer, contributing to product longevity and stability. It is biodegradable and derived from renewable sources. Health risks are low, with minimal concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, moderate use restrictions exist due to potential irritation at high concentrations. Environmental risks are limited, as citric acid is not known to accumulate in ecosystems. Regulatory agencies have no significant advisories against its use. Overall, it is assessed as a medium-risk ingredient, with safe usage practices recommended and alternatives available.

Decyl Glucoside

Low Risk

Decyl glucoside is a glucose-based surfactant derived from natural sources, primarily used as a mild cleansing agent in personal care products. It effectively reduces surface tension, allowing for improved mixing of ingredients and enhanced cleansing properties without stripping natural oils from the skin.

Sustai Insights

Decyl glucoside offers functional benefits as a non-ionic surfactant, making it suitable for sensitive skin formulations. It is biodegradable and derived from renewable resources, supporting sustainability. Health risks are primarily low, with minimal concerns regarding irritation and allergies. Environmental risks are low, as it does not significantly contribute to pollution or bioaccumulation. Regulatory status is generally favorable, with low restrictions noted. Overall, decyl glucoside presents a low risk for use in consumer products, making it a suitable choice for gentle formulations.

Sodium Coco Sulfate

Low Risk

Sodium coco-sulfate is a sodium salt of the fatty acids derived from coconut oil. It primarily functions as a surfactant and cleansing agent in cosmetic formulations, helping to create lather and remove dirt and oils from the skin and hair.

Sustai Insights

Sodium coco-sulfate offers effective cleansing properties and is often considered biodegradable, contributing to its sustainability credentials. Health risks are minimal, with low concerns for carcinogenicity, allergies, and reproductive toxicity. Environmental risks are also low, excluding significant pollutant potential. Regulatory bodies have not issued major restrictions, confirming its safety for use. Overall, it is assessed with a low risk level. For those seeking alternatives, other milder surfactants like decyl glucoside may be considered.

Fragrance

High Risk

Fragrance refers to a mixture of aromatic compounds used in products to provide scent. It is commonly listed as 'fragrance' or 'parfum' on product labels and can serve various functions, including enhancing user experience and masking undesirable odors.

Sustai Insights

Fragrance offers functional benefits by improving product appeal; however, it poses significant health risks, notably a high likelihood of causing allergies and allergic contact dermatitis. Environmental risks include potential pollution and endocrine disruption, though its overall carcinogenicity is low. Regulatory bodies have noted concerns regarding its use, leading to a high-risk classification. Safe usage practices should be observed, and alternatives such as natural essential oils are recommended for those sensitive to synthetic fragrances.

Water

Low Risk

Water is a clear, colorless liquid essential for various biological processes. It serves as a solvent in formulations, facilitating the dissolution of other ingredients and enhancing product texture and application. Additionally, water plays a crucial role in hydration and is a key component in many cosmetic and personal care products.

Sustai Insights

Water is an effective solvent and hydrator, contributing to the texture and efficacy of formulations. It is biodegradable and generally regarded as safe, with low concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, excessive water usage can lead to environmental concerns, particularly regarding resource depletion. Regulatory bodies do not impose restrictions on water use in cosmetics. Overall, the risks associated with water are low, making it a safe and essential ingredient.

Sodium Olivamphoacetate

Low Risk

Sodium olivamphoacetate is an amphoteric organic compound commonly used in personal care formulations. It functions as a surfactant and mild cleansing agent, contributing to the product's ability to create lather and remove dirt without causing significant irritation to the skin.

Sustai Insights

Sodium olivamphoacetate offers functional benefits as a gentle surfactant, making it effective in cleansing products while minimizing skin irritation. It is not associated with significant health risks, as concerns regarding carcinogenicity, allergies, and reproductive toxicity are low. Environmentally, it poses minimal risks and is not considered a pollutant or bioaccumulative. Regulatory status is favorable with no current restrictions. Overall, the ingredient is classified as low risk, with no specific alternatives identified, indicating a safe option for use in personal care products.

Vegetarian Glycerin

Low Risk

Vegetarian glycerin, also known as glycerol, is a colorless, odorless, and viscous liquid derived from plant sources. It is primarily used as a humectant, solvent, and emollient in various personal care products, helping to retain moisture and improve texture.

Sustai Insights

Vegetarian glycerin offers functional benefits as an effective humectant, promoting hydration and skin smoothness. It is biodegradable and typically sustainably sourced. Health risks associated with glycerin are low, with no significant concerns for carcinogenicity, allergens, or reproductive toxicity. Environmental risks are minimal, and it is not subject to major regulatory warnings. Overall, the risk level for this ingredient is low, making it a safe choice in formulations. Safe usage practices include ensuring proper concentrations in products, and alternatives such as propylene glycol exist but may have differing properties.

Rubus Fruticosus (Blackberry) Fruit Extract

Low Risk

Rubus fruticosus (blackberry) fruit extract is derived from the fruit of the blackberry plant. It is commonly used in cosmetic and personal care products for its potential antioxidant properties and as a natural fragrance component. The extract is known for its rich nutrient profile, including vitamins and minerals.

Sustai Insights

Rubus fruticosus (blackberry) fruit extract offers functional benefits such as antioxidant properties and skin conditioning effects, contributing positively to product formulations. It is sustainably sourced and poses low health risks, with no significant concerns regarding carcinogenicity, allergenic potential, or reproductive toxicity. Environmental impacts are minimal, with no indication of bioaccumulation or pollution. Regulatory status is clear, with no current restrictions. Overall, the ingredient is assessed as low risk, making it a favorable option in cosmetic applications.

Viola Tricolor Extract

Low Risk

Viola tricolor extract is derived from the pansy plant, known for its use in traditional medicine. It is often included in cosmetic and skincare formulations for its potential soothing properties and is sometimes used in herbal remedies.

Sustai Insights

Viola tricolor extract offers functional benefits such as skin soothing and potential anti-inflammatory effects. It is generally considered low risk for health concerns including carcinogenicity, allergies, and reproductive toxicity. Environmentally, it poses low risks regarding pollution and bioaccumulation. Regulatory assessments indicate no current restrictions. For safe usage, it is recommended to monitor for individual sensitivities. Alternative extracts with similar soothing properties may include chamomile or calendula. Overall, this ingredient can be assessed as low risk.

Benzyl Alcohol

High Risk

Benzyl alcohol is a naturally occurring and synthetic aromatic alcohol commonly used as a solvent, preservative, and fragrance ingredient in various products. It is found in both plant sources and as a synthetic compound, functioning primarily to maintain product stability and enhance fragrance profiles.

Sustai Insights

Benzyl alcohol serves effectively as a preservative and solvent, contributing to product stability and sensory qualities. However, it poses potential health risks, particularly as an allergen, with high concern for immunotoxicity. Environmental risks include being a pollutant with low bioaccumulation potential. Regulatory agencies have established restrictions on its use in certain products. Overall, the risk level associated with benzyl alcohol is assessed as high, necessitating careful consideration of its use and potential alternatives.

Lactic Acid, L

High Risk

Lactic acid is an organic acid commonly used in cosmetics and skincare products as an exfoliant and pH regulator. It helps in improving skin texture and hydration by promoting the shedding of dead skin cells and enhancing moisture retention.

Sustai Insights

Lactic acid offers functional benefits as an effective exfoliant and moisturizer, contributing to improved skin appearance. However, it poses potential risks, including skin irritation and enhanced absorption, which may lead to adverse effects. Regulatory bodies have noted use restrictions due to these concerns. Overall, the ingredient is considered high risk, necessitating cautious usage, particularly for sensitive skin. Alternatives like glycolic acid may provide similar benefits with potentially lower irritation.

Borago Officinalis (Borage) Extract

Low Risk

Borago officinalis extract is derived from the seeds and leaves of the borage plant, known for its high gamma-linolenic acid (GLA) content. It is primarily used in cosmetic formulations for its moisturizing and soothing properties, making it beneficial for skin care products.

Sustai Insights

Borago officinalis extract offers functional benefits as a skin moisturizer and anti-inflammatory agent, with sustainability credentials linked to its natural sourcing. Health risks are low, with negligible concerns regarding carcinogenicity, allergies, and reproductive toxicity. Environmental risks are minimal, as the ingredient is not classified as a pollutant or bioaccumulative. Regulatory status indicates no current restrictions. Safe usage practices include using it in appropriate concentrations. Overall, the ingredient is assessed as low risk with no significant adverse effects noted.

Glyceryl Oleate

Low Risk

Glyceryl oleate is composed of glycerin and oleic acid, functioning primarily as an emulsifier and surfactant in cosmetic and personal care products. It helps to stabilize formulations by blending water and oils while also offering moisturizing properties.

Sustai Insights

Glyceryl oleate is effective in emulsifying and moisturizing, contributing positively to product texture. It is considered low risk for health concerns such as carcinogenicity, allergies, and developmental toxicity, although moderate irritation potential exists. Environmentally, it does not significantly contribute to pollution or bioaccumulation. Regulatory bodies have not issued restrictions, affirming its safety for use. Overall, it is regarded as a low-risk ingredient, with no immediate health or environmental hazards noted, making it a suitable choice in formulations.

Experience rejuvenated locks with PREVIA Blonde Silver Shampoo, the ultimate solution for blonde, gray, and white hair. This advanced Italian hair care product gently cleanses while preventing color fading and enhancing shine.

  • Color Protection: This shampoo promotes cool colors, ensuring vibrant, professional-looking results for all hair types by neutralizing brassy tones.
  • Natural Ingredients: Enriched with premium organic blackberry extract, this vegan and gluten-free shampoo is BPA, paraben, and sulfate-free, making it a safe choice for your hair and the planet.
  • Hydration Boost: Designed to revive color pigments, it refreshes hair from root to tip, enhancing moisture for soft, manageable strands.
  • Sustainable Choice: With up to 97.5% natural ingredients sourced from organic farming, PREVIA supports eco-friendly practices, ensuring luxurious results without compromising the environment.
  • Easy to Use: Incorporate into your routine 1-2 times a week to maintain vibrancy and freshness, following simple steps for optimal results.

  1. Wet Hair: Start by thoroughly wetting hair with warm water to prepare for cleansing.
  2. Apply Shampoo: Pour a small amount of shampoo into your palm and lather between hands.
  3. Massage: Gently massage the shampoo into the scalp and hair, focusing on areas with brassiness or discoloration.
  4. Leave In: Allow the shampoo to sit for 3-5 minutes to neutralize brassy tones and enhance shine.
  5. Rinse: Rinse hair thoroughly with cool water to seal cuticles and boost shine.
  6. Follow Up: For best results, use a hydrating conditioner to maintain moisture and softness.
  7. Use Regularly: Incorporate into your routine 1-2 times a week to keep hair vibrant and fresh.
  8. Sustainability Tip: Dispose of packaging responsibly and consider using a reusable container to minimize waste.
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Recommended Products

Experience rejuvenated locks with PREVIA Blonde Silver Shampoo, the ultimate solution for blonde, gray, and white hair. This advanced Italian hair care product gently cleanses while preventing color fading and enhancing shine.

  • Color Protection: This shampoo promotes cool colors, ensuring vibrant, professional-looking results for all hair types by neutralizing brassy tones.
  • Natural Ingredients: Enriched with premium organic blackberry extract, this vegan and gluten-free shampoo is BPA, paraben, and sulfate-free, making it a safe choice for your hair and the planet.
  • Hydration Boost: Designed to revive color pigments, it refreshes hair from root to tip, enhancing moisture for soft, manageable strands.
  • Sustainable Choice: With up to 97.5% natural ingredients sourced from organic farming, PREVIA supports eco-friendly practices, ensuring luxurious results without compromising the environment.
  • Easy to Use: Incorporate into your routine 1-2 times a week to maintain vibrancy and freshness, following simple steps for optimal results.

  1. Wet Hair: Start by thoroughly wetting hair with warm water to prepare for cleansing.
  2. Apply Shampoo: Pour a small amount of shampoo into your palm and lather between hands.
  3. Massage: Gently massage the shampoo into the scalp and hair, focusing on areas with brassiness or discoloration.
  4. Leave In: Allow the shampoo to sit for 3-5 minutes to neutralize brassy tones and enhance shine.
  5. Rinse: Rinse hair thoroughly with cool water to seal cuticles and boost shine.
  6. Follow Up: For best results, use a hydrating conditioner to maintain moisture and softness.
  7. Use Regularly: Incorporate into your routine 1-2 times a week to keep hair vibrant and fresh.
  8. Sustainability Tip: Dispose of packaging responsibly and consider using a reusable container to minimize waste.

Customer Reviews

Star
4.3(21)

Customers’ View

Customers appreciate the effectiveness and eco-friendly nature of Previa's Blonde Silver Shampoo. Many users highlight its ability to tone blonde, gray, and white hair while keeping it moisturized, with one reviewer noting that it does not dry out hair like other shampoos, making it suitable for bleached hair. The shampoo's formulation, which includes natural ingredients like organic blackberry extract, is valued for its nourishing properties. Additionally, its vegan and cruelty-free credentials resonate well with health-conscious consumers. While some users expressed minor concerns about the de-brassing effect, overall, customers find this product to be a reliable choice that aligns with their sustainable lifestyle.

AI-generated from the text of customer reviews

Customer Reviews

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J
James W.
Not sure for this price.

The smell, the texture, how clean it made my hair, the ingredients, basically everything about this is decent. It didn't seem to do anything heinous to my curls, worked well. I love that it's vegan, sulfate free. Overall decent performer, if just a shampoo. Doesn't feel like it leaves a film or anything gross like some other purple shampoos I've tried. Performed at least as well as my other SF shampoos in this price range.I think the only issue is I noticed was I saw zero de-brassing? I tried using this exclusively for shampoo for a couple of weeks, left it on to sit a couple minutes each time. My hair isn't super light these days so I know it's a mixed bag, I wanted to pull more ash, it didn't help. I think if you're near to or actual platinum you may get more mileage out of this. Overall at least it's a decent shampoo, even for curly hair.
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