Almay All-Day Intense Gel Eyeliner - Bold Color, EWG Verified, 85% Recycled Pencil - Pure Plum 130

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EWG Verified

EWG Verified

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Endorsed by the Environmental Working Group, this certification highlights products free from harmful chemicals, meeting strict health and transparency criteria for consumer safety.

EWG Verified

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Endorsed by the Environmental Working Group, this certification highlights products free from harmful chemicals, meeting strict health and transparency criteria for consumer safety.

Cruelty-Free

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Denotes products not tested on animals at any production stage. Aligns with ethical standards for animal welfare and appeals to conscious consumers.

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Denotes products not tested on animals at any production stage. Aligns with ethical standards for animal welfare and appeals to conscious consumers.

Hypoallergenic

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Products formulated to minimize allergens, reducing the risk of skin irritation or allergic reactions. Commonly tested for safety, hypoallergenic items are ideal for sensitive skin or individuals prone to allergies.

Hypoallergenic

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Products formulated to minimize allergens, reducing the risk of skin irritation or allergic reactions. Commonly tested for safety, hypoallergenic items are ideal for sensitive skin or individuals prone to allergies.

Recycled

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Products made from materials previously used and reprocessed into new items. Promotes resource conservation, waste reduction, and sustainability.

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Products made from materials previously used and reprocessed into new items. Promotes resource conservation, waste reduction, and sustainability.

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Highlights products formulated with raw materials derived from natural sources, avoiding synthetic chemicals and promoting eco-friendly, healthier alternatives.

Natural Ingredients

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Highlights products formulated with raw materials derived from natural sources, avoiding synthetic chemicals and promoting eco-friendly, healthier alternatives.

This product’s ingredient details are currently unavailable. Please add the product to your wishlist to receive updates sooner, and we’ll prioritize it. Thank you for your understanding as we work to improve transparency across our platform.

Experience the vibrant allure of the Almay All-Day Intense Gel Eyeliner in Pure Plum. This innovative eyeliner combines the precision of a liquid liner with the convenience of a pencil, empowering you to achieve bold, long-lasting looks while being kind to your skin and the planet.

  • Bold, Long-Lasting Color: The smooth, creamy formula glides effortlessly onto your eyelids, delivering fade-proof, waterproof color that lasts up to 24 hours.
  • Sustainable Choice: With an 85% recycled paper pencil barrel, this eyeliner reflects a commitment to sustainability without compromising on performance.
  • Clean Beauty: EWG verified and formulated without harsh chemicals like parabens and phthalates, this eyeliner is hypoallergenic and suitable for sensitive eyes.
  • Versatile Application: Perfect for defining your lash line or adding drama to your waterline, it can be built up for a bold look or smudged for a smoky effect.
  • Trusted Quality: Ophthalmologist tested and cruelty-free, this eyeliner ensures safety and peace of mind for every makeup lover, making it a trusted addition to any beauty routine.

  1. Prepare Your Eyes: Start with clean, dry eyelids to ensure the eyeliner adheres well.
  2. Twist to Expose: Twist the base of the eyeliner pencil to expose the gel formula.
  3. Apply to Lash Line: Gently glide the pencil along your upper lash line, starting from the inner corner to the outer corner for a defined look.
  4. Build Intensity: For a bolder effect, apply additional layers as desired.
  5. Use on Waterline: For added drama, carefully apply to the lower waterline.
  6. Smudge for a Smoky Look: Use a smudging tool or your fingertip to blend for a softer, smoky effect.
  7. Set with Powder: If desired, set the eyeliner with a matching eyeshadow for extra longevity.
  8. Remove at End of Day: Use a gentle makeup remover to clean off the eyeliner at the end of the day.
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Experience the vibrant allure of the Almay All-Day Intense Gel Eyeliner in Pure Plum. This innovative eyeliner combines the precision of a liquid liner with the convenience of a pencil, empowering you to achieve bold, long-lasting looks while being kind to your skin and the planet.

  • Bold, Long-Lasting Color: The smooth, creamy formula glides effortlessly onto your eyelids, delivering fade-proof, waterproof color that lasts up to 24 hours.
  • Sustainable Choice: With an 85% recycled paper pencil barrel, this eyeliner reflects a commitment to sustainability without compromising on performance.
  • Clean Beauty: EWG verified and formulated without harsh chemicals like parabens and phthalates, this eyeliner is hypoallergenic and suitable for sensitive eyes.
  • Versatile Application: Perfect for defining your lash line or adding drama to your waterline, it can be built up for a bold look or smudged for a smoky effect.
  • Trusted Quality: Ophthalmologist tested and cruelty-free, this eyeliner ensures safety and peace of mind for every makeup lover, making it a trusted addition to any beauty routine.

  1. Prepare Your Eyes: Start with clean, dry eyelids to ensure the eyeliner adheres well.
  2. Twist to Expose: Twist the base of the eyeliner pencil to expose the gel formula.
  3. Apply to Lash Line: Gently glide the pencil along your upper lash line, starting from the inner corner to the outer corner for a defined look.
  4. Build Intensity: For a bolder effect, apply additional layers as desired.
  5. Use on Waterline: For added drama, carefully apply to the lower waterline.
  6. Smudge for a Smoky Look: Use a smudging tool or your fingertip to blend for a softer, smoky effect.
  7. Set with Powder: If desired, set the eyeliner with a matching eyeshadow for extra longevity.
  8. Remove at End of Day: Use a gentle makeup remover to clean off the eyeliner at the end of the day.

Customer Reviews

Star
4.6(16)

Customers’ View

Customers appreciate the effective and user-friendly design of this eyeliner, noting its vibrant color and smooth application. Many users highlight the long-lasting wear, with one reviewer mentioning, 'I love the fact it stays on longer.' The product's eco-friendly attributes, such as being made from 85% recycled paper and its cruelty-free status, resonate well with environmentally conscious consumers. However, some feedback indicates that application can be challenging for a few users, with one stating it was 'hard to apply' and 'not smudge proof.' Overall, customers find this product aligns well with their sustainable lifestyle while providing bold, beautiful eye looks.

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