Zuzu Luxe Liquid Eyeliner - Precision Application, Hydrating Jojoba Oil, Gluten-Free - 0.1 oz
Bisabolol
Medium RiskBisabolol is a scent ingredient naturally occurring in various plants, particularly in chamomile. It is primarily used in cosmetics for its fragrance and potential skin-soothing properties, contributing to the overall sensory experience of personal care products.
Sustai Insights
Bisabolol offers functional benefits as a fragrance component and may provide skin-soothing effects. It is generally recognized for its low carcinogenic risk and low developmental toxicity, though moderate concerns exist regarding allergy potential. Bisabolol is also subject to certain restrictions in verified products. Environmental impacts are minimal, but it should be used with caution in sensitive populations. Overall, it poses a medium risk level based on current scientific understanding.
Titanium Dioxide
Medium RiskTitanium dioxide is an inorganic compound used primarily as a pigment due to its brightness and high refractive index. It is commonly found in products such as paints, coatings, plastics, and cosmetics, providing color and opacity.
Sustai Insights
Titanium dioxide serves effectively as a UV filter and colorant, enhancing product stability and performance. However, it has been classified as a moderate concern for potential carcinogenicity and carries low risks for allergies and reproductive toxicity. Environmental risks include its pollutant potential, though it is not known to bioaccumulate. Regulatory bodies have issued specific restrictions regarding its use, leading to an overall medium risk assessment. Safe usage practices should be observed, with consideration for alternatives such as zinc oxide for a more sustainable option.
Hectorite
Medium RiskHectorite is a naturally occurring montmorillonite mineral primarily composed of magnesium and silicate. It is often used in cosmetic and personal care products for its thickening and stabilizing properties, enhancing the texture and consistency of formulations.
Sustai Insights
Hectorite offers functional benefits as a thickener and stabilizer in various formulations, contributing to product texture without significant health risks. Scientific assessments indicate low concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, it is subject to moderate usage restrictions due to regulatory advisories. Environmental impacts appear minimal, with no evidence of bioaccumulation. Overall, the ingredient is assessed as medium risk, and while alternatives exist, hectorite remains a functional choice in product formulations.
Tocopheryl Acetate
Medium RiskTocopheryl acetate is a chemical compound that serves primarily as a form of Vitamin E. It is used in cosmetic and personal care products for its antioxidant properties and to enhance skin stability and moisture.
Sustai Insights
Tocopheryl acetate is valued for its functional benefits, including acting as an antioxidant and skin conditioning agent. It is generally considered to have low carcinogenicity and reproductive toxicity risk, although it poses a moderate concern for allergies. Environmental risks are minimal, with no significant pollutant or bioaccumulation potential noted. Regulatory bodies have not imposed significant restrictions. Safe usage practices should be followed, particularly regarding enhanced skin absorption. Alternatives like natural Vitamin E may provide similar benefits with potentially lower allergenic properties. Overall, this ingredient presents a medium risk assessment.
Potassium Sorbate
Medium RiskPotassium sorbate is a potassium salt of sorbic acid, primarily used as a preservative in food and cosmetic products. It inhibits the growth of molds, yeast, and some bacteria, extending the shelf life of products. It is commonly found in various formulations due to its effectiveness and low toxicity.
Sustai Insights
Potassium sorbate serves as an effective preservative, preventing microbial growth in food and cosmetic products, which is vital for safety and longevity. Although it has a low risk of carcinogenicity and developmental toxicity, there is a moderate concern regarding allergies and immunotoxicity. Environmentally, it poses minimal risks as it is not significantly bioaccumulative. Regulatory agencies have verified its use, although some products may face restrictions. Overall, it is assessed as a medium risk ingredient, with safe usage practices recommended, and alternatives such as natural preservatives could be considered.
Lecithin
Medium RiskLecithin is a naturally occurring lipid found in various plant and animal tissues, primarily composed of phospholipids. It serves as an emulsifier, stabilizing mixtures of oil and water, and is commonly used in food, cosmetics, and pharmaceuticals to improve texture and extend shelf life.
Sustai Insights
Lecithin provides functional benefits as an effective emulsifier and stabilizer, enhancing product texture while being sustainably sourced from natural origins. Health risks are generally low, with moderate concerns regarding allergies and immunotoxicity but minimal cancer or reproductive toxicity risks. Environmental hazards are limited, and it is not classified as a pollutant. Regulatory bodies impose few restrictions. Overall, lecithin presents a medium risk, suggesting caution in usage, especially for sensitive individuals. Alternatives include sunflower lecithin or other plant-based emulsifiers that may offer similar benefits with reduced allergenic potential.
Euphrasia Officinalis (Eyebright) Extract
Low RiskEuphrasia officinalis extract, commonly known as eyebright extract, is derived from the flowering plant Euphrasia officinalis. It is primarily used in cosmetic formulations for its potential soothing and anti-inflammatory properties, particularly targeting the eye area.
Sustai Insights
Euphrasia officinalis extract offers functional benefits, including anti-inflammatory and soothing properties, making it useful in eye care products. It is generally recognized as having low health risks, with no significant concerns around carcinogenicity, allergies, or reproductive toxicity. Environmentally, it does not pose substantial risks, as it is not bioaccumulative or a known pollutant. The ingredient is not currently subject to regulatory restrictions. Overall, it is assessed as low risk, with safe usage practices recommended, and no significant alternatives identified.
Aloe Barbadensis (Aloe Vera) Leaf Extract
Low RiskAloe vera leaf extract is produced from the succulent leaves of the Aloe barbadensis plant. It is commonly used in cosmetic formulations for its moisturizing and soothing properties, making it a popular ingredient in skincare and personal care products.
Sustai Insights
Aloe vera leaf extract offers several functional benefits, including hydration and skin soothing effects, which are well-supported by scientific literature. It is considered to have a low risk for common health concerns such as carcinogenicity, allergies, or reproductive toxicity. Environmentally, it poses minimal risks, with no significant pollutant potential or bioaccumulation reported. Regulatory bodies have not imposed major restrictions, although verified products should not contain certain contaminants. Overall, this ingredient is assessed as low risk, with safe usage practices and the availability of alternative soothing agents if desired.
Cetyl Alcohol
Low RiskCetyl alcohol is a long-chain organic alcohol commonly used in cosmetic formulations. It serves as an emollient, emulsifier, and thickening agent, enhancing the texture and stability of products. Cetyl alcohol is derived from natural sources, such as coconut or palm oil, and is often included in creams, lotions, and hair conditioners.
Sustai Insights
Cetyl alcohol offers functional benefits as an emollient and emulsifier, improving product texture and stability. It is biodegradable and sourced from renewable materials, contributing to sustainability. Health risks are minimal, with low concerns for carcinogenicity, allergies, or reproductive toxicity. Environmental impact is also low, with no significant pollutant or bioaccumulation potential. Regulatory bodies have not placed restrictions on its use, indicating a favorable safety profile. Overall, cetyl alcohol is assessed as low risk, and safe usage practices include ensuring proper formulation concentrations.
Mica
Low RiskMica is a type of highly brittle silicate mineral commonly used in cosmetics and personal care products for its reflective properties and texture. It serves primarily as a colorant and opacifying agent, enhancing the aesthetic appeal of formulations.
Sustai Insights
Mica provides functional benefits such as adding shimmer and improving the texture of cosmetics. It is generally considered low risk concerning health concerns like carcinogenicity and allergenic potential. However, there are risks associated with its persistence and potential for bioaccumulation in the environment. Regulatory bodies have noted some restrictions on mica sourcing due to ethical concerns surrounding mining practices. Overall, while mica has low health risks, its environmental impact necessitates careful sourcing and consideration of alternatives like synthetic colorants or other natural minerals.
Xanthan Gum
Low RiskXanthan gum is a polysaccharide, a sugar-based compound produced by the fermentation of glucose or sucrose. It is commonly used as a thickening agent and stabilizer in various food and cosmetic products due to its ability to improve texture and prevent ingredient separation.
Sustai Insights
Xanthan gum serves effectively as a thickener and stabilizer, enhancing product texture and consistency. It is biodegradable and typically derived from renewable sources, supporting sustainability efforts. Health risks are minimal, with low concerns regarding carcinogenicity, allergies, and reproductive toxicity. Environmental impact is similarly low, posing no significant hazards. Regulatory agencies, including the FDA, regard it as safe for use, with no significant restrictions. Overall, xanthan gum is assessed as low risk, making it a suitable ingredient in formulations.
Carboxylmethylcellulose Sodium
Low RiskCarboxymethylcellulose sodium is a sodium salt derived from cellulose, commonly used as a thickener, stabilizer, or emulsifier in various products. It is soluble in water and forms a gel-like consistency, making it effective in food, cosmetics, and pharmaceutical formulations.
Sustai Insights
Carboxymethylcellulose sodium offers functional benefits as a thickening agent and stabilizer, contributing to product texture and consistency. It is generally recognized as safe, with low health risks, including no significant concerns for carcinogenicity or allergies. Environmentally, it poses minimal risks, with no bioaccumulation noted. Regulatory bodies do not impose restrictions on its use, affirming its safety. Overall, the risk level is assessed as low, making it a viable option for formulation. Safe usage practices should be observed, and alternatives like guar gum may be considered for those seeking plant-based options.
Sorbitol
Low RiskSorbitol (glucitol) is a type of sugar alcohol used primarily as a sweetener and humectant in various food and cosmetic products. It is known for its moisture-retaining properties and is often found in sugar-free foods and personal care formulations.
Sustai Insights
Sorbitol serves effectively as a sweetener and humectant while being considered biodegradable and sustainably sourced. Health risks are low, with no significant concerns regarding carcinogenicity, allergies, or reproductive toxicity. Environmental assessments indicate minimal pollutant potential and low bioaccumulation. Regulatory bodies, including the FDA, have approved its use, but it is subject to specific guidelines. Overall, sorbitol presents a low risk profile, making it a suitable ingredient in food and cosmetic applications.
Water
Low RiskWater is a clear, colorless liquid essential for various biological processes. It serves as a solvent in formulations, facilitating the dissolution of other ingredients and enhancing product texture and application. Additionally, water plays a crucial role in hydration and is a key component in many cosmetic and personal care products.
Sustai Insights
Water is an effective solvent and hydrator, contributing to the texture and efficacy of formulations. It is biodegradable and generally regarded as safe, with low concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, excessive water usage can lead to environmental concerns, particularly regarding resource depletion. Regulatory bodies do not impose restrictions on water use in cosmetics. Overall, the risks associated with water are low, making it a safe and essential ingredient.
Simmondsia Chinensis (Jojoba)
Low RiskSimmondsia chinensis, commonly known as jojoba, is an oil derived from the seeds of the jojoba plant. It is commonly used in cosmetic formulations for its moisturizing properties, acting as an emollient and skin conditioning agent.
Sustai Insights
Jojoba oil offers functional benefits such as effective skin moisturization and is biodegradable, with sustainable sourcing practices. Health risks are low, with minimal concerns regarding carcinogenicity, allergies, and reproductive toxicity. Environmental impact is negligible, with no pollutant or bioaccumulation potential. Regulatory status is favorable with no significant restrictions noted. Overall, it is assessed as low risk, and safe usage practices should be maintained. Alternatives include other plant-derived oils like argan or almond oil, which may provide similar benefits.
Euphrasia Officinalis (Eyebright) Extract
Low RiskEuphrasia officinalis extract, commonly known as eyebright extract, is derived from the flowering plant Euphrasia officinalis. It is primarily used in cosmetic formulations for its potential soothing and anti-inflammatory properties, particularly targeting the eye area.
Sustai Insights
Euphrasia officinalis extract offers functional benefits, including anti-inflammatory and soothing properties, making it useful in eye care products. It is generally recognized as having low health risks, with no significant concerns around carcinogenicity, allergies, or reproductive toxicity. Environmentally, it does not pose substantial risks, as it is not bioaccumulative or a known pollutant. The ingredient is not currently subject to regulatory restrictions. Overall, it is assessed as low risk, with safe usage practices recommended, and no significant alternatives identified.
Aloe Barbadensis (Aloe Vera) Leaf Extract
Low RiskAloe vera leaf extract is produced from the succulent leaves of the Aloe barbadensis plant. It is commonly used in cosmetic formulations for its moisturizing and soothing properties, making it a popular ingredient in skincare and personal care products.
Sustai Insights
Aloe vera leaf extract offers several functional benefits, including hydration and skin soothing effects, which are well-supported by scientific literature. It is considered to have a low risk for common health concerns such as carcinogenicity, allergies, or reproductive toxicity. Environmentally, it poses minimal risks, with no significant pollutant potential or bioaccumulation reported. Regulatory bodies have not imposed major restrictions, although verified products should not contain certain contaminants. Overall, this ingredient is assessed as low risk, with safe usage practices and the availability of alternative soothing agents if desired.
Cetyl Alcohol
Low RiskCetyl alcohol is a long-chain organic alcohol commonly used in cosmetic formulations. It serves as an emollient, emulsifier, and thickening agent, enhancing the texture and stability of products. Cetyl alcohol is derived from natural sources, such as coconut or palm oil, and is often included in creams, lotions, and hair conditioners.
Sustai Insights
Cetyl alcohol offers functional benefits as an emollient and emulsifier, improving product texture and stability. It is biodegradable and sourced from renewable materials, contributing to sustainability. Health risks are minimal, with low concerns for carcinogenicity, allergies, or reproductive toxicity. Environmental impact is also low, with no significant pollutant or bioaccumulation potential. Regulatory bodies have not placed restrictions on its use, indicating a favorable safety profile. Overall, cetyl alcohol is assessed as low risk, and safe usage practices include ensuring proper formulation concentrations.
Bisabolol
Medium RiskBisabolol is a scent ingredient naturally occurring in various plants, particularly in chamomile. It is primarily used in cosmetics for its fragrance and potential skin-soothing properties, contributing to the overall sensory experience of personal care products.
Sustai Insights
Bisabolol offers functional benefits as a fragrance component and may provide skin-soothing effects. It is generally recognized for its low carcinogenic risk and low developmental toxicity, though moderate concerns exist regarding allergy potential. Bisabolol is also subject to certain restrictions in verified products. Environmental impacts are minimal, but it should be used with caution in sensitive populations. Overall, it poses a medium risk level based on current scientific understanding.
Mica
Low RiskMica is a type of highly brittle silicate mineral commonly used in cosmetics and personal care products for its reflective properties and texture. It serves primarily as a colorant and opacifying agent, enhancing the aesthetic appeal of formulations.
Sustai Insights
Mica provides functional benefits such as adding shimmer and improving the texture of cosmetics. It is generally considered low risk concerning health concerns like carcinogenicity and allergenic potential. However, there are risks associated with its persistence and potential for bioaccumulation in the environment. Regulatory bodies have noted some restrictions on mica sourcing due to ethical concerns surrounding mining practices. Overall, while mica has low health risks, its environmental impact necessitates careful sourcing and consideration of alternatives like synthetic colorants or other natural minerals.
Xanthan Gum
Low RiskXanthan gum is a polysaccharide, a sugar-based compound produced by the fermentation of glucose or sucrose. It is commonly used as a thickening agent and stabilizer in various food and cosmetic products due to its ability to improve texture and prevent ingredient separation.
Sustai Insights
Xanthan gum serves effectively as a thickener and stabilizer, enhancing product texture and consistency. It is biodegradable and typically derived from renewable sources, supporting sustainability efforts. Health risks are minimal, with low concerns regarding carcinogenicity, allergies, and reproductive toxicity. Environmental impact is similarly low, posing no significant hazards. Regulatory agencies, including the FDA, regard it as safe for use, with no significant restrictions. Overall, xanthan gum is assessed as low risk, making it a suitable ingredient in formulations.
Titanium Dioxide
Medium RiskTitanium dioxide is an inorganic compound used primarily as a pigment due to its brightness and high refractive index. It is commonly found in products such as paints, coatings, plastics, and cosmetics, providing color and opacity.
Sustai Insights
Titanium dioxide serves effectively as a UV filter and colorant, enhancing product stability and performance. However, it has been classified as a moderate concern for potential carcinogenicity and carries low risks for allergies and reproductive toxicity. Environmental risks include its pollutant potential, though it is not known to bioaccumulate. Regulatory bodies have issued specific restrictions regarding its use, leading to an overall medium risk assessment. Safe usage practices should be observed, with consideration for alternatives such as zinc oxide for a more sustainable option.
Carboxylmethylcellulose Sodium
Low RiskCarboxymethylcellulose sodium is a sodium salt derived from cellulose, commonly used as a thickener, stabilizer, or emulsifier in various products. It is soluble in water and forms a gel-like consistency, making it effective in food, cosmetics, and pharmaceutical formulations.
Sustai Insights
Carboxymethylcellulose sodium offers functional benefits as a thickening agent and stabilizer, contributing to product texture and consistency. It is generally recognized as safe, with low health risks, including no significant concerns for carcinogenicity or allergies. Environmentally, it poses minimal risks, with no bioaccumulation noted. Regulatory bodies do not impose restrictions on its use, affirming its safety. Overall, the risk level is assessed as low, making it a viable option for formulation. Safe usage practices should be observed, and alternatives like guar gum may be considered for those seeking plant-based options.
Hectorite
Medium RiskHectorite is a naturally occurring montmorillonite mineral primarily composed of magnesium and silicate. It is often used in cosmetic and personal care products for its thickening and stabilizing properties, enhancing the texture and consistency of formulations.
Sustai Insights
Hectorite offers functional benefits as a thickener and stabilizer in various formulations, contributing to product texture without significant health risks. Scientific assessments indicate low concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, it is subject to moderate usage restrictions due to regulatory advisories. Environmental impacts appear minimal, with no evidence of bioaccumulation. Overall, the ingredient is assessed as medium risk, and while alternatives exist, hectorite remains a functional choice in product formulations.
Sorbitol
Low RiskSorbitol (glucitol) is a type of sugar alcohol used primarily as a sweetener and humectant in various food and cosmetic products. It is known for its moisture-retaining properties and is often found in sugar-free foods and personal care formulations.
Sustai Insights
Sorbitol serves effectively as a sweetener and humectant while being considered biodegradable and sustainably sourced. Health risks are low, with no significant concerns regarding carcinogenicity, allergies, or reproductive toxicity. Environmental assessments indicate minimal pollutant potential and low bioaccumulation. Regulatory bodies, including the FDA, have approved its use, but it is subject to specific guidelines. Overall, sorbitol presents a low risk profile, making it a suitable ingredient in food and cosmetic applications.
Tocopheryl Acetate
Medium RiskTocopheryl acetate is a chemical compound that serves primarily as a form of Vitamin E. It is used in cosmetic and personal care products for its antioxidant properties and to enhance skin stability and moisture.
Sustai Insights
Tocopheryl acetate is valued for its functional benefits, including acting as an antioxidant and skin conditioning agent. It is generally considered to have low carcinogenicity and reproductive toxicity risk, although it poses a moderate concern for allergies. Environmental risks are minimal, with no significant pollutant or bioaccumulation potential noted. Regulatory bodies have not imposed significant restrictions. Safe usage practices should be followed, particularly regarding enhanced skin absorption. Alternatives like natural Vitamin E may provide similar benefits with potentially lower allergenic properties. Overall, this ingredient presents a medium risk assessment.
Water
Low RiskWater is a clear, colorless liquid essential for various biological processes. It serves as a solvent in formulations, facilitating the dissolution of other ingredients and enhancing product texture and application. Additionally, water plays a crucial role in hydration and is a key component in many cosmetic and personal care products.
Sustai Insights
Water is an effective solvent and hydrator, contributing to the texture and efficacy of formulations. It is biodegradable and generally regarded as safe, with low concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, excessive water usage can lead to environmental concerns, particularly regarding resource depletion. Regulatory bodies do not impose restrictions on water use in cosmetics. Overall, the risks associated with water are low, making it a safe and essential ingredient.
Potassium Sorbate
Medium RiskPotassium sorbate is a potassium salt of sorbic acid, primarily used as a preservative in food and cosmetic products. It inhibits the growth of molds, yeast, and some bacteria, extending the shelf life of products. It is commonly found in various formulations due to its effectiveness and low toxicity.
Sustai Insights
Potassium sorbate serves as an effective preservative, preventing microbial growth in food and cosmetic products, which is vital for safety and longevity. Although it has a low risk of carcinogenicity and developmental toxicity, there is a moderate concern regarding allergies and immunotoxicity. Environmentally, it poses minimal risks as it is not significantly bioaccumulative. Regulatory agencies have verified its use, although some products may face restrictions. Overall, it is assessed as a medium risk ingredient, with safe usage practices recommended, and alternatives such as natural preservatives could be considered.
Simmondsia Chinensis (Jojoba)
Low RiskSimmondsia chinensis, commonly known as jojoba, is an oil derived from the seeds of the jojoba plant. It is commonly used in cosmetic formulations for its moisturizing properties, acting as an emollient and skin conditioning agent.
Sustai Insights
Jojoba oil offers functional benefits such as effective skin moisturization and is biodegradable, with sustainable sourcing practices. Health risks are low, with minimal concerns regarding carcinogenicity, allergies, and reproductive toxicity. Environmental impact is negligible, with no pollutant or bioaccumulation potential. Regulatory status is favorable with no significant restrictions noted. Overall, it is assessed as low risk, and safe usage practices should be maintained. Alternatives include other plant-derived oils like argan or almond oil, which may provide similar benefits.
Lecithin
Medium RiskLecithin is a naturally occurring lipid found in various plant and animal tissues, primarily composed of phospholipids. It serves as an emulsifier, stabilizing mixtures of oil and water, and is commonly used in food, cosmetics, and pharmaceuticals to improve texture and extend shelf life.
Sustai Insights
Lecithin provides functional benefits as an effective emulsifier and stabilizer, enhancing product texture while being sustainably sourced from natural origins. Health risks are generally low, with moderate concerns regarding allergies and immunotoxicity but minimal cancer or reproductive toxicity risks. Environmental hazards are limited, and it is not classified as a pollutant. Regulatory bodies impose few restrictions. Overall, lecithin presents a medium risk, suggesting caution in usage, especially for sensitive individuals. Alternatives include sunflower lecithin or other plant-based emulsifiers that may offer similar benefits with reduced allergenic potential.
Discover the Zuzu Luxe Vegan Liquid Eyeliner in Raven, a perfect blend of precision and care for your eyes. This quick-drying, water-resistant formula offers a smooth application while keeping your skin hydrated with the nourishing benefits of Jojoba Oil.
- Precision Application: The fine calligraphy tip allows for ultimate control, enabling you to line, shape, and define your eyes effortlessly.
- Hydrating Formula: Infused with Jojoba Oil, this eyeliner not only glides on smoothly but also helps keep the delicate skin around your eyes moisturized.
- Safe & Ethical: Proudly made in the USA, this eyeliner is vegan, cruelty-free, and gluten-free, making it a great choice for conscious consumers.
- Free From Harsh Chemicals: No parabens or coal tar derivatives, ensuring a product that's safe for all skin types.
- Versatile Looks: Easily buildable for a bolder appearance or to create varied styles, from subtle lines to dramatic wings, perfect for any occasion.
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Discover the Zuzu Luxe Vegan Liquid Eyeliner in Raven, a perfect blend of precision and care for your eyes. This quick-drying, water-resistant formula offers a smooth application while keeping your skin hydrated with the nourishing benefits of Jojoba Oil.
- Precision Application: The fine calligraphy tip allows for ultimate control, enabling you to line, shape, and define your eyes effortlessly.
- Hydrating Formula: Infused with Jojoba Oil, this eyeliner not only glides on smoothly but also helps keep the delicate skin around your eyes moisturized.
- Safe & Ethical: Proudly made in the USA, this eyeliner is vegan, cruelty-free, and gluten-free, making it a great choice for conscious consumers.
- Free From Harsh Chemicals: No parabens or coal tar derivatives, ensuring a product that's safe for all skin types.
- Versatile Looks: Easily buildable for a bolder appearance or to create varied styles, from subtle lines to dramatic wings, perfect for any occasion.
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Customer Reviews
Customers’ View
Customers appreciate the effectiveness and eco-friendly nature of the Zuzu Luxe Liquid Eyeliner. Many users praise its well-pigmented colors, particularly noting the vibrant matte finish and how it stays true to its shade throughout the day. The longevity of the eyeliner is frequently highlighted, with numerous reviews emphasizing that it does not flake or smudge, even under challenging conditions such as sweating or tearing. Users also find the application process straightforward, thanks to the fine calligraphy tip that allows for precise lines. Additionally, the product's vegan, cruelty-free, and gluten-free formulation resonates with health-conscious consumers looking for safer makeup options. Overall, customers find this eyeliner to be a reliable and sustainable choice that aligns with their values.
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