BLEACH LONDON Total Bleach Kit - Platinum Blonde Lightening, Vegan & Cruelty-Free - 1 Kit

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Certifies products are free from animal-derived ingredients and cruelty-free, aligning with ethical and animal welfare standards.

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Certifies products are free from animal-derived ingredients and cruelty-free, aligning with ethical and animal welfare standards.

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Denotes products free from animal-derived ingredients and not tested on animals. It aligns with ethical and cruelty-free principles, suitable for those avoiding animal exploitation and promoting plant-based alternatives in personal care, food, and lifestyle products.

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Denotes products free from animal-derived ingredients and not tested on animals. It aligns with ethical and cruelty-free principles, suitable for those avoiding animal exploitation and promoting plant-based alternatives in personal care, food, and lifestyle products.

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Denotes products not tested on animals at any production stage. Aligns with ethical standards for animal welfare and appeals to conscious consumers.

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Transform your look with the BLEACH LONDON Total Bleach Kit, designed for achieving the brightest blonde while being kind to your hair and the planet. This salon-standard, vegan, and cruelty-free kit is perfect for all hair types, ensuring a vibrant transformation without compromising your values.

  • Achieve Platinum Perfection: Lightens hair by effectively removing natural color pigments, delivering a stunning platinum blonde finish.
  • Versatile Suitability: Ideal for unbleached hair and dark blonde to dark brown shades; one kit covers short hair or roots up to 2.5cm, while longer hair may require additional kits.
  • Eco-Friendly Commitment: Part of an entirely vegan, cruelty-free range, certified by PETA’s Beauty Without Bunnies program, reflecting a strong commitment to sustainability.
  • Comprehensive Kit: Includes essential tools like gloves, bleaching powder, developing lotion (30vol/9%), and a nourishing Reincarnation Mask for post-bleach care.
  • Trusted Brand Story: Born from a passion for hair color, BLEACH LONDON blends creativity with ethical practices, ensuring a positive impact on the community and environment.

  1. Prepare Hair: Start with clean, dry hair, avoiding washing for 24-48 hours to allow natural oils to protect the scalp.
  2. Gather Supplies: Open the kit and ensure all components are present: gloves, bleaching powder, and developing lotion.
  3. Mix Formula: In a non-metallic bowl, combine the bleaching powder and developing lotion as per kit instructions.
  4. Protect Skin: Wear gloves and apply petroleum jelly around the hairline to prevent staining.
  5. Section Hair: Divide hair into manageable sections with clips for even application.
  6. Apply Mixture: Use an applicator brush to evenly apply the mixture from roots to ends, saturating all strands.
  7. Monitor Processing: Follow the recommended processing time, checking every 5-10 minutes for desired lightness.
  8. Rinse Thoroughly: Once achieved, rinse with lukewarm water until it runs clear.
  9. Condition Hair: Apply the included Reincarnation Mask for nourishment, leaving it on for the indicated time.
  10. Style: After rinsing out the mask, style as desired and enjoy your vibrant new look!
  11. Optional Sustainability Tip: Dispose of packaging responsibly and consider reusing the non-metallic bowl for future DIY projects.
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Recommended Products

Transform your look with the BLEACH LONDON Total Bleach Kit, designed for achieving the brightest blonde while being kind to your hair and the planet. This salon-standard, vegan, and cruelty-free kit is perfect for all hair types, ensuring a vibrant transformation without compromising your values.

  • Achieve Platinum Perfection: Lightens hair by effectively removing natural color pigments, delivering a stunning platinum blonde finish.
  • Versatile Suitability: Ideal for unbleached hair and dark blonde to dark brown shades; one kit covers short hair or roots up to 2.5cm, while longer hair may require additional kits.
  • Eco-Friendly Commitment: Part of an entirely vegan, cruelty-free range, certified by PETA’s Beauty Without Bunnies program, reflecting a strong commitment to sustainability.
  • Comprehensive Kit: Includes essential tools like gloves, bleaching powder, developing lotion (30vol/9%), and a nourishing Reincarnation Mask for post-bleach care.
  • Trusted Brand Story: Born from a passion for hair color, BLEACH LONDON blends creativity with ethical practices, ensuring a positive impact on the community and environment.

  1. Prepare Hair: Start with clean, dry hair, avoiding washing for 24-48 hours to allow natural oils to protect the scalp.
  2. Gather Supplies: Open the kit and ensure all components are present: gloves, bleaching powder, and developing lotion.
  3. Mix Formula: In a non-metallic bowl, combine the bleaching powder and developing lotion as per kit instructions.
  4. Protect Skin: Wear gloves and apply petroleum jelly around the hairline to prevent staining.
  5. Section Hair: Divide hair into manageable sections with clips for even application.
  6. Apply Mixture: Use an applicator brush to evenly apply the mixture from roots to ends, saturating all strands.
  7. Monitor Processing: Follow the recommended processing time, checking every 5-10 minutes for desired lightness.
  8. Rinse Thoroughly: Once achieved, rinse with lukewarm water until it runs clear.
  9. Condition Hair: Apply the included Reincarnation Mask for nourishment, leaving it on for the indicated time.
  10. Style: After rinsing out the mask, style as desired and enjoy your vibrant new look!
  11. Optional Sustainability Tip: Dispose of packaging responsibly and consider reusing the non-metallic bowl for future DIY projects.

Customer Reviews

Star
4.4(112)

Customers’ View

Customers generally appreciate the effectiveness of the Hair Dye Kit, noting its ability to achieve a bright platinum blonde. Many users have praised the product's eco-friendly attributes, highlighting its vegan and cruelty-free formulation. Positive experiences include comments on the ease of application, with one user stating they loved the final color without needing a toner. However, some customers mentioned that the kit may require additional products for those with longer hair or darker shades, suggesting purchasing extra developer or bleach to achieve desired results. Overall, consumers find this product to be a reliable choice for achieving vibrant hair color while aligning with environmentally conscious values.

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