IROIRO Premium Semi-Permanent Hair Color - Vibrant Dark Red, 95% Natural Ingredients - 8oz

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Behentrimonium Chloride

Behentrimonium Chloride

High Risk

Behentrimonium chloride is a quaternary ammonium compound primarily used as a conditioning agent in hair and skin care products. It functions as an emulsifier and surfactant, helping to improve texture and manageability of hair.

Sustai Insights

Behentrimonium chloride offers functional benefits as a hair conditioner and emulsifier. However, it is associated with moderate allergenic potential and has high use restrictions due to regulatory concerns. It poses low risks for carcinogenicity and developmental toxicity but has been noted for neurotoxicity. Environmental risks include potential pollution and low biodegradability. Overall, the ingredient is assessed as high risk, and users should consider alternatives such as natural conditioners.

Benzyl Alcohol

Benzyl Alcohol

High Risk

Benzyl alcohol is a naturally occurring and synthetic aromatic alcohol commonly used as a solvent, preservative, and fragrance ingredient in various products. It is found in both plant sources and as a synthetic compound, functioning primarily to maintain product stability and enhance fragrance profiles.

Sustai Insights

Benzyl alcohol serves effectively as a preservative and solvent, contributing to product stability and sensory qualities. However, it poses potential health risks, particularly as an allergen, with high concern for immunotoxicity. Environmental risks include being a pollutant with low bioaccumulation potential. Regulatory agencies have established restrictions on its use in certain products. Overall, the risk level associated with benzyl alcohol is assessed as high, necessitating careful consideration of its use and potential alternatives.

Fragrance

Fragrance

High Risk

Fragrance refers to a mixture of aromatic compounds used in products to provide scent. It is commonly listed as 'fragrance' or 'parfum' on product labels and can serve various functions, including enhancing user experience and masking undesirable odors.

Sustai Insights

Fragrance offers functional benefits by improving product appeal; however, it poses significant health risks, notably a high likelihood of causing allergies and allergic contact dermatitis. Environmental risks include potential pollution and endocrine disruption, though its overall carcinogenicity is low. Regulatory bodies have noted concerns regarding its use, leading to a high-risk classification. Safe usage practices should be observed, and alternatives such as natural essential oils are recommended for those sensitive to synthetic fragrances.

Benzoic Acid

Benzoic Acid

Medium Risk

Benzoic acid is a naturally occurring and synthetically produced compound commonly used as a preservative in food and cosmetic products. It helps inhibit the growth of mold, yeast, and some bacteria, thus extending shelf life and maintaining product quality.

Sustai Insights

Benzoic acid is effective as a preservative, ensuring product stability and safety. It is generally considered to have low health risks, with minimal concerns regarding carcinogenicity, allergies, or reproductive toxicity. Environmental risks are moderate, as it is not bioaccumulative but can be a pollutant. Regulatory bodies do impose certain restrictions on its use in various products. Safe usage practices should be followed to mitigate any potential risks. Available alternatives include sorbic acid and other natural preservatives, which may offer similar benefits with potentially lower environmental impact. The overall risk level is assessed as medium.

Sorbic Acid

Sorbic Acid

Medium Risk

Sorbic acid is a naturally occurring and synthetically produced compound primarily used as a preservative in food and cosmetic products. It effectively inhibits the growth of molds, yeasts, and some bacteria, thereby extending shelf life and maintaining product integrity.

Sustai Insights

Sorbic acid serves as an effective preservative, enhancing product longevity and safety. It is generally recognized as safe by the FDA and has a low risk for carcinogenicity, while exhibiting moderate allergenic potential. Environmental concerns include its potential as a pollutant, though it is not significantly bioaccumulative. Regulatory bodies impose few restrictions, indicating a moderate risk level overall. Safe usage practices should be followed, and alternatives like potassium sorbate may be considered for those seeking different options.

Citric Acid

Citric Acid

Medium Risk

Citric acid is an alpha hydroxy acid used in personal care products primarily for its role as a pH adjuster and natural preservative. It occurs naturally in citrus fruits and is commonly utilized in various formulations for its chelating properties and mild exfoliation benefits.

Sustai Insights

Citric acid offers functional benefits as an effective preservative and pH stabilizer, contributing to product longevity and stability. It is biodegradable and derived from renewable sources. Health risks are low, with minimal concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, moderate use restrictions exist due to potential irritation at high concentrations. Environmental risks are limited, as citric acid is not known to accumulate in ecosystems. Regulatory agencies have no significant advisories against its use. Overall, it is assessed as a medium-risk ingredient, with safe usage practices recommended and alternatives available.

Sodium Stearoyl Lactylate

Sodium Stearoyl Lactylate

Low Risk

Sodium stearoyl lactylate is a sodium salt of stearoyl lactylic acid. It is primarily used as an emulsifier and stabilizer in various cosmetic and personal care products, enhancing texture and consistency. It is also utilized in food applications for similar purposes.

Sustai Insights

Sodium stearoyl lactylate serves as an effective emulsifier, improving product stability and texture. It is considered to have low health risks, including low potential for carcinogenicity and allergies, with minimal environmental impact. Regulatory bodies have not issued significant warnings, maintaining a low overall risk profile. Safe usage practices should be followed, and alternatives such as glyceryl stearate could be considered for those seeking different emulsifying agents.

Caprylyl Glycol

Caprylyl Glycol

Low Risk

Caprylyl glycol (1,2-octanediol) is a multifunctional cosmetic ingredient primarily used as a skin-conditioning agent and preservative. It is derived from caprylic acid, a fatty acid found in coconut oil, and is commonly included in personal care products for its moisturizing properties.

Sustai Insights

Caprylyl glycol offers functional benefits such as acting as an effective humectant and preservative, enhancing skin hydration and product stability. It is considered to have low health risks, with no significant concerns regarding carcinogenicity, allergies, or reproductive toxicity. Environmentally, it poses minimal risks, being non-bioaccumulative and not linked to pollution. Regulatory assessments affirm its safety, with no major advisories against its use. Overall, the ingredient is assessed to have a low risk, making it a suitable choice in cosmetic formulations.

Tetrasodium Glutamate Diacetate

Tetrasodium Glutamate Diacetate

Low Risk

Tetrasodium glutamate diacetate is a sodium salt of glutamic acid, primarily functioning as a chelating agent in various cosmetic and personal care products. It helps stabilize formulations by binding metal ions, thereby enhancing product efficacy and shelf life.

Sustai Insights

Tetrasodium glutamate diacetate is recognized for its functional benefits in stabilizing formulations and preventing metal ion interference. It poses low health risks, with minimal concerns regarding carcinogenicity, allergies, or reproductive toxicity. Environmental impacts are also low, with no significant pollutant or bioaccumulation concerns noted. Regulatory bodies do not impose severe restrictions on its use. Overall, it is considered a low-risk ingredient. Safe usage practices should be followed, and alternatives such as other chelating agents may be explored for specific formulations.

Water

Water

Low Risk

Water is a clear, colorless liquid essential for various biological processes. It serves as a solvent in formulations, facilitating the dissolution of other ingredients and enhancing product texture and application. Additionally, water plays a crucial role in hydration and is a key component in many cosmetic and personal care products.

Sustai Insights

Water is an effective solvent and hydrator, contributing to the texture and efficacy of formulations. It is biodegradable and generally regarded as safe, with low concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, excessive water usage can lead to environmental concerns, particularly regarding resource depletion. Regulatory bodies do not impose restrictions on water use in cosmetics. Overall, the risks associated with water are low, making it a safe and essential ingredient.

Cetearyl Alcohol

Cetearyl Alcohol

Low Risk

Cetearyl alcohol is a mixture of cetyl and stearyl alcohol, primarily used as an emulsifier and thickener in cosmetic formulations. It helps stabilize products, improve texture, and enhance moisturizing properties, making it common in creams and lotions.

Sustai Insights

Cetearyl alcohol offers functional benefits as an effective emulsifier and skin-conditioning agent, contributing to product stability and texture. It is generally recognized as safe, with low concerns for carcinogenicity, allergies, or reproductive toxicity. Environmental risks are minimal, as it is biodegradable and has low pollutant potential. Regulatory bodies have not imposed significant restrictions on its use. Overall, cetearyl alcohol is assessed to carry low risk, making it a suitable ingredient choice in cosmetic products.

Dehydroacetic Acid

Dehydroacetic Acid

Low Risk

Dehydroacetic acid is a synthetic preservative commonly used in cosmetic and personal care products to inhibit microbial growth and extend shelf life.

Sustai Insights

Dehydroacetic acid offers effective preservation, enhancing product stability. It is considered low risk for carcinogenicity, allergies, and reproductive toxicity, with minimal environmental impact. Regulatory bodies report no significant hazards, and its use is generally accepted. However, precautions should be taken to avoid occupational exposure. Alternatives include natural preservatives like tocopherol. Overall, the assessment indicates a low-risk profile.

Cetyl Alcohol

Cetyl Alcohol

Low Risk

Cetyl alcohol is a long-chain organic alcohol commonly used in cosmetic formulations. It serves as an emollient, emulsifier, and thickening agent, enhancing the texture and stability of products. Cetyl alcohol is derived from natural sources, such as coconut or palm oil, and is often included in creams, lotions, and hair conditioners.

Sustai Insights

Cetyl alcohol offers functional benefits as an emollient and emulsifier, improving product texture and stability. It is biodegradable and sourced from renewable materials, contributing to sustainability. Health risks are minimal, with low concerns for carcinogenicity, allergies, or reproductive toxicity. Environmental impact is also low, with no significant pollutant or bioaccumulation potential. Regulatory bodies have not placed restrictions on its use, indicating a favorable safety profile. Overall, cetyl alcohol is assessed as low risk, and safe usage practices include ensuring proper formulation concentrations.

Cocos Nucifera (Coconut) Oil

Cocos Nucifera (Coconut) Oil

Low Risk

Cocos Nucifera (Coconut) Oil is derived from the kernels of the coconut palm. It is primarily used in cosmetic formulations for its emollient and moisturizing properties, making it suitable for skin and hair care products.

Sustai Insights

Coconut oil serves as an effective moisturizer and emollient, promoting skin hydration and softness. It is sustainably sourced and biodegradable. Health risks are minimal, with low concerns regarding carcinogenicity, allergens, and reproductive toxicity. Environmental impact is also low, as it does not contribute significantly to pollution or bioaccumulation. Regulatory bodies have not issued restrictions on its use. Overall, coconut oil presents a low risk for health and environmental concerns, making it a safe ingredient in cosmetic products.

Guar Hydroxypropyltrimonium Chloride

Guar Hydroxypropyltrimonium Chloride

Low Risk

Guar hydroxypropyltrimonium chloride is a quaternary ammonium compound derived from guar gum, primarily used as a conditioning agent in cosmetic products. It enhances the texture and feel of hair and skin formulations, providing moisture retention and improved manageability.

Sustai Insights

This ingredient offers functional benefits as a conditioning agent, improving the texture and moisture retention in formulations. It is considered low risk regarding health effects, with minimal concerns for carcinogenicity, allergies, or reproductive toxicity. Environmental risks are also low, as it does not accumulate significantly in ecosystems. Regulatory bodies have not imposed significant restrictions. Safe usage practices should be followed, but overall, this ingredient is assessed as low risk, with no immediate concerns regarding alternatives.

Vegetable glycerin Hydrolysed soy protein 3-propanediol Glyceryl stearate Basic yellow 2

Sodium Stearoyl Lactylate

Low Risk

Sodium stearoyl lactylate is a sodium salt of stearoyl lactylic acid. It is primarily used as an emulsifier and stabilizer in various cosmetic and personal care products, enhancing texture and consistency. It is also utilized in food applications for similar purposes.

Sustai Insights

Sodium stearoyl lactylate serves as an effective emulsifier, improving product stability and texture. It is considered to have low health risks, including low potential for carcinogenicity and allergies, with minimal environmental impact. Regulatory bodies have not issued significant warnings, maintaining a low overall risk profile. Safe usage practices should be followed, and alternatives such as glyceryl stearate could be considered for those seeking different emulsifying agents.

Caprylyl Glycol

Low Risk

Caprylyl glycol (1,2-octanediol) is a multifunctional cosmetic ingredient primarily used as a skin-conditioning agent and preservative. It is derived from caprylic acid, a fatty acid found in coconut oil, and is commonly included in personal care products for its moisturizing properties.

Sustai Insights

Caprylyl glycol offers functional benefits such as acting as an effective humectant and preservative, enhancing skin hydration and product stability. It is considered to have low health risks, with no significant concerns regarding carcinogenicity, allergies, or reproductive toxicity. Environmentally, it poses minimal risks, being non-bioaccumulative and not linked to pollution. Regulatory assessments affirm its safety, with no major advisories against its use. Overall, the ingredient is assessed to have a low risk, making it a suitable choice in cosmetic formulations.

Tetrasodium Glutamate Diacetate

Low Risk

Tetrasodium glutamate diacetate is a sodium salt of glutamic acid, primarily functioning as a chelating agent in various cosmetic and personal care products. It helps stabilize formulations by binding metal ions, thereby enhancing product efficacy and shelf life.

Sustai Insights

Tetrasodium glutamate diacetate is recognized for its functional benefits in stabilizing formulations and preventing metal ion interference. It poses low health risks, with minimal concerns regarding carcinogenicity, allergies, or reproductive toxicity. Environmental impacts are also low, with no significant pollutant or bioaccumulation concerns noted. Regulatory bodies do not impose severe restrictions on its use. Overall, it is considered a low-risk ingredient. Safe usage practices should be followed, and alternatives such as other chelating agents may be explored for specific formulations.

Water

Low Risk

Water is a clear, colorless liquid essential for various biological processes. It serves as a solvent in formulations, facilitating the dissolution of other ingredients and enhancing product texture and application. Additionally, water plays a crucial role in hydration and is a key component in many cosmetic and personal care products.

Sustai Insights

Water is an effective solvent and hydrator, contributing to the texture and efficacy of formulations. It is biodegradable and generally regarded as safe, with low concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, excessive water usage can lead to environmental concerns, particularly regarding resource depletion. Regulatory bodies do not impose restrictions on water use in cosmetics. Overall, the risks associated with water are low, making it a safe and essential ingredient.

Cetearyl Alcohol

Low Risk

Cetearyl alcohol is a mixture of cetyl and stearyl alcohol, primarily used as an emulsifier and thickener in cosmetic formulations. It helps stabilize products, improve texture, and enhance moisturizing properties, making it common in creams and lotions.

Sustai Insights

Cetearyl alcohol offers functional benefits as an effective emulsifier and skin-conditioning agent, contributing to product stability and texture. It is generally recognized as safe, with low concerns for carcinogenicity, allergies, or reproductive toxicity. Environmental risks are minimal, as it is biodegradable and has low pollutant potential. Regulatory bodies have not imposed significant restrictions on its use. Overall, cetearyl alcohol is assessed to carry low risk, making it a suitable ingredient choice in cosmetic products.

Behentrimonium Chloride

High Risk

Behentrimonium chloride is a quaternary ammonium compound primarily used as a conditioning agent in hair and skin care products. It functions as an emulsifier and surfactant, helping to improve texture and manageability of hair.

Sustai Insights

Behentrimonium chloride offers functional benefits as a hair conditioner and emulsifier. However, it is associated with moderate allergenic potential and has high use restrictions due to regulatory concerns. It poses low risks for carcinogenicity and developmental toxicity but has been noted for neurotoxicity. Environmental risks include potential pollution and low biodegradability. Overall, the ingredient is assessed as high risk, and users should consider alternatives such as natural conditioners.

Benzoic Acid

Medium Risk

Benzoic acid is a naturally occurring and synthetically produced compound commonly used as a preservative in food and cosmetic products. It helps inhibit the growth of mold, yeast, and some bacteria, thus extending shelf life and maintaining product quality.

Sustai Insights

Benzoic acid is effective as a preservative, ensuring product stability and safety. It is generally considered to have low health risks, with minimal concerns regarding carcinogenicity, allergies, or reproductive toxicity. Environmental risks are moderate, as it is not bioaccumulative but can be a pollutant. Regulatory bodies do impose certain restrictions on its use in various products. Safe usage practices should be followed to mitigate any potential risks. Available alternatives include sorbic acid and other natural preservatives, which may offer similar benefits with potentially lower environmental impact. The overall risk level is assessed as medium.

Dehydroacetic Acid

Low Risk

Dehydroacetic acid is a synthetic preservative commonly used in cosmetic and personal care products to inhibit microbial growth and extend shelf life.

Sustai Insights

Dehydroacetic acid offers effective preservation, enhancing product stability. It is considered low risk for carcinogenicity, allergies, and reproductive toxicity, with minimal environmental impact. Regulatory bodies report no significant hazards, and its use is generally accepted. However, precautions should be taken to avoid occupational exposure. Alternatives include natural preservatives like tocopherol. Overall, the assessment indicates a low-risk profile.

Sorbic Acid

Medium Risk

Sorbic acid is a naturally occurring and synthetically produced compound primarily used as a preservative in food and cosmetic products. It effectively inhibits the growth of molds, yeasts, and some bacteria, thereby extending shelf life and maintaining product integrity.

Sustai Insights

Sorbic acid serves as an effective preservative, enhancing product longevity and safety. It is generally recognized as safe by the FDA and has a low risk for carcinogenicity, while exhibiting moderate allergenic potential. Environmental concerns include its potential as a pollutant, though it is not significantly bioaccumulative. Regulatory bodies impose few restrictions, indicating a moderate risk level overall. Safe usage practices should be followed, and alternatives like potassium sorbate may be considered for those seeking different options.

Benzyl Alcohol

High Risk

Benzyl alcohol is a naturally occurring and synthetic aromatic alcohol commonly used as a solvent, preservative, and fragrance ingredient in various products. It is found in both plant sources and as a synthetic compound, functioning primarily to maintain product stability and enhance fragrance profiles.

Sustai Insights

Benzyl alcohol serves effectively as a preservative and solvent, contributing to product stability and sensory qualities. However, it poses potential health risks, particularly as an allergen, with high concern for immunotoxicity. Environmental risks include being a pollutant with low bioaccumulation potential. Regulatory agencies have established restrictions on its use in certain products. Overall, the risk level associated with benzyl alcohol is assessed as high, necessitating careful consideration of its use and potential alternatives.

Cetyl Alcohol

Low Risk

Cetyl alcohol is a long-chain organic alcohol commonly used in cosmetic formulations. It serves as an emollient, emulsifier, and thickening agent, enhancing the texture and stability of products. Cetyl alcohol is derived from natural sources, such as coconut or palm oil, and is often included in creams, lotions, and hair conditioners.

Sustai Insights

Cetyl alcohol offers functional benefits as an emollient and emulsifier, improving product texture and stability. It is biodegradable and sourced from renewable materials, contributing to sustainability. Health risks are minimal, with low concerns for carcinogenicity, allergies, or reproductive toxicity. Environmental impact is also low, with no significant pollutant or bioaccumulation potential. Regulatory bodies have not placed restrictions on its use, indicating a favorable safety profile. Overall, cetyl alcohol is assessed as low risk, and safe usage practices include ensuring proper formulation concentrations.

Cocos Nucifera (Coconut) Oil

Low Risk

Cocos Nucifera (Coconut) Oil is derived from the kernels of the coconut palm. It is primarily used in cosmetic formulations for its emollient and moisturizing properties, making it suitable for skin and hair care products.

Sustai Insights

Coconut oil serves as an effective moisturizer and emollient, promoting skin hydration and softness. It is sustainably sourced and biodegradable. Health risks are minimal, with low concerns regarding carcinogenicity, allergens, and reproductive toxicity. Environmental impact is also low, as it does not contribute significantly to pollution or bioaccumulation. Regulatory bodies have not issued restrictions on its use. Overall, coconut oil presents a low risk for health and environmental concerns, making it a safe ingredient in cosmetic products.

Fragrance

High Risk

Fragrance refers to a mixture of aromatic compounds used in products to provide scent. It is commonly listed as 'fragrance' or 'parfum' on product labels and can serve various functions, including enhancing user experience and masking undesirable odors.

Sustai Insights

Fragrance offers functional benefits by improving product appeal; however, it poses significant health risks, notably a high likelihood of causing allergies and allergic contact dermatitis. Environmental risks include potential pollution and endocrine disruption, though its overall carcinogenicity is low. Regulatory bodies have noted concerns regarding its use, leading to a high-risk classification. Safe usage practices should be observed, and alternatives such as natural essential oils are recommended for those sensitive to synthetic fragrances.

Citric Acid

Medium Risk

Citric acid is an alpha hydroxy acid used in personal care products primarily for its role as a pH adjuster and natural preservative. It occurs naturally in citrus fruits and is commonly utilized in various formulations for its chelating properties and mild exfoliation benefits.

Sustai Insights

Citric acid offers functional benefits as an effective preservative and pH stabilizer, contributing to product longevity and stability. It is biodegradable and derived from renewable sources. Health risks are low, with minimal concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, moderate use restrictions exist due to potential irritation at high concentrations. Environmental risks are limited, as citric acid is not known to accumulate in ecosystems. Regulatory agencies have no significant advisories against its use. Overall, it is assessed as a medium-risk ingredient, with safe usage practices recommended and alternatives available.

Guar Hydroxypropyltrimonium Chloride

Low Risk

Guar hydroxypropyltrimonium chloride is a quaternary ammonium compound derived from guar gum, primarily used as a conditioning agent in cosmetic products. It enhances the texture and feel of hair and skin formulations, providing moisture retention and improved manageability.

Sustai Insights

This ingredient offers functional benefits as a conditioning agent, improving the texture and moisture retention in formulations. It is considered low risk regarding health effects, with minimal concerns for carcinogenicity, allergies, or reproductive toxicity. Environmental risks are also low, as it does not accumulate significantly in ecosystems. Regulatory bodies have not imposed significant restrictions. Safe usage practices should be followed, but overall, this ingredient is assessed as low risk, with no immediate concerns regarding alternatives.

Experience vibrant, long-lasting hair color with IROIRO Premium Natural Semi-Permanent Hair Color in 100 Dark Red. This 100% vegan and cruelty-free dye is crafted with 95% natural ingredients, including hydrating coconut oil, ensuring your hair remains nourished while you express your unique style.

  • Vibrant, Long-Lasting Color: Enjoy rich hues that last, thanks to a formula designed to nourish and hydrate your hair.
  • Gentle and Nourishing: Infused with natural yuzu-cranberry fragrance, this cream-based dye revitalizes dry or damaged hair without harsh chemicals.
  • Free from Harsh Chemicals: Committed to clean beauty, IROIRO is free from petrol-based chemicals, parabens, and synthetic fragrances, offering beauty without compromise.
  • Eco-Friendly Packaging: Packaged in innovative eco-pouches, IROIRO minimizes waste and carbon footprint, making every drop count.
  • Optimal for Lightened Hair: Ideal for achieving Silver, Platinum, or Pastel shades—pre-lightening to Level 10+ enhances vibrancy. Available in 4 oz and 8 oz sizes to suit your needs.

  1. Prepare Your Hair: Start with clean, dry hair. Pre-lighten if a more vibrant color is desired.
  2. Wear Gloves: Put on disposable gloves to prevent staining.
  3. Section Your Hair: Divide hair into manageable sections with clips for even application.
  4. Apply the Dye: Squeeze dye into a bowl and use a brush to apply evenly from roots to tips.
  5. Massage the Dye: Gently massage the dye into hair for thorough coverage.
  6. Set a Timer: Let the dye sit for 20-40 minutes, depending on the desired color intensity.
  7. Rinse Thoroughly: Rinse with cool water until it runs clear, avoiding shampoo to maintain vibrancy.
  8. Condition: Apply conditioner to hydrate and enhance shine, then rinse again.
  9. Style as Desired: Dry and style hair to reveal your new color.
  10. Maintain Color: Use sulfate-free products to prolong the life of your color.
  11. Sustainability Tip: Dispose of the eco-pouch responsibly, and consider reusing it for storage to reduce waste.
Buy on Amazon $19.90

Recommended Products

Experience vibrant, long-lasting hair color with IROIRO Premium Natural Semi-Permanent Hair Color in 100 Dark Red. This 100% vegan and cruelty-free dye is crafted with 95% natural ingredients, including hydrating coconut oil, ensuring your hair remains nourished while you express your unique style.

  • Vibrant, Long-Lasting Color: Enjoy rich hues that last, thanks to a formula designed to nourish and hydrate your hair.
  • Gentle and Nourishing: Infused with natural yuzu-cranberry fragrance, this cream-based dye revitalizes dry or damaged hair without harsh chemicals.
  • Free from Harsh Chemicals: Committed to clean beauty, IROIRO is free from petrol-based chemicals, parabens, and synthetic fragrances, offering beauty without compromise.
  • Eco-Friendly Packaging: Packaged in innovative eco-pouches, IROIRO minimizes waste and carbon footprint, making every drop count.
  • Optimal for Lightened Hair: Ideal for achieving Silver, Platinum, or Pastel shades—pre-lightening to Level 10+ enhances vibrancy. Available in 4 oz and 8 oz sizes to suit your needs.

  1. Prepare Your Hair: Start with clean, dry hair. Pre-lighten if a more vibrant color is desired.
  2. Wear Gloves: Put on disposable gloves to prevent staining.
  3. Section Your Hair: Divide hair into manageable sections with clips for even application.
  4. Apply the Dye: Squeeze dye into a bowl and use a brush to apply evenly from roots to tips.
  5. Massage the Dye: Gently massage the dye into hair for thorough coverage.
  6. Set a Timer: Let the dye sit for 20-40 minutes, depending on the desired color intensity.
  7. Rinse Thoroughly: Rinse with cool water until it runs clear, avoiding shampoo to maintain vibrancy.
  8. Condition: Apply conditioner to hydrate and enhance shine, then rinse again.
  9. Style as Desired: Dry and style hair to reveal your new color.
  10. Maintain Color: Use sulfate-free products to prolong the life of your color.
  11. Sustainability Tip: Dispose of the eco-pouch responsibly, and consider reusing it for storage to reduce waste.

Customer Reviews

4.0(114)

Customers’ View

Customers appreciate the vibrant color payoff and nourishing formula of this semi-permanent hair dye, noting that it provides rich, long-lasting shades. Many users highlight that the dye maintains its intensity for several weeks, with one reviewer stating, "When I use this as my base, my hair is red for at least 2 months." The product's eco-conscious packaging and commitment to clean beauty, being vegan and free from harsh chemicals, resonate well with environmentally and health-conscious consumers. However, some customers have experienced unexpected color results, with a few noting that the dye can appear pink initially before settling into a deeper hue. Overall, users find this product effective, especially for lighter hair, while appreciating its sustainable ingredients and practices.

AI-generated from the text of customer reviews

Customer Reviews

Based on 4 reviews
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P
Polkadotsdesgin
Was red for one wash, became totally pink after

This is partly on me for putting literally less than a third of the plum shade in to make it fade pinker when it was washing only for that to just be the whole color after?? So the red did not last at all. I've mixed color before and this photo was right after was totally feeling it lol
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K
K L.
Favorite red base

I love the long lasting color from iroiro! Red pigments are tricky, and the last few reds I used would be washed out pink-blonde within a couple weeks even with cold water and sulfate free shampoo. When I use this as my base, my hair is red for at least 2 months and I haven't gotten to that pink-blonde shade again before my roots get bad enough to need to retouch it all anyway! This red sticks so much better!It is a very pink based red, and it is kinda weird in that the color in the bowl is not the shade it takes on the hair, so don't panic when it looks pink instead of red because it turns out a nice deep red once it oxidizes in the hair. I add a touch of purple and green to mine to make it deeper and slightly neutralize the pink, which turns out a beautiful dark cherry shade. You do have to be mindful mixing though, it will be lighter in the bowl, so I aim for the color in the bowl to look like someone took the shade of red I want and diluted it to a dark pink. Seems to work out well!
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E
Erica B.
Great dye! Color is a little different.

I love this hair dye! Its so pigmented and pretty! Although, something to think about before buying the red color, I ordered it hoping it to be more red but it came out a kind of maroonish- pink. Still gorgeous though!
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M
Monica
Great for lighter hair

For over the past year, I have been dying portions of my hair. Naturally, I have brown hair, but I have about half of it bleached. I have used Dark Red dye almost every time because the regular red is too bright for what I want. The color itself on bleached hair does turn out quite well for about 6 washes with a color safe shampoo, then it starts to fade quickly. Thankfully, I dye a little less than a quarter of my hair (which goes down to my lower back) and the 8oz tube is good for about 6 applications. I would recommend this dye to someone with lighter hair if they are going for a nice red color, however if they have darker hair without their hair being bleached, I wouldn’t recommend it if they were going for a long-term application.
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