IROIRO Premium Hair Dye - Vibrant Color, Nourishing Coconut Oil, Eco-Pouch - 4oz Pastel Lavender
Benzyl Alcohol
High RiskBenzyl alcohol is a naturally occurring and synthetic aromatic alcohol commonly used as a solvent, preservative, and fragrance ingredient in various products. It is found in both plant sources and as a synthetic compound, functioning primarily to maintain product stability and enhance fragrance profiles.
Sustai Insights
Benzyl alcohol serves effectively as a preservative and solvent, contributing to product stability and sensory qualities. However, it poses potential health risks, particularly as an allergen, with high concern for immunotoxicity. Environmental risks include being a pollutant with low bioaccumulation potential. Regulatory agencies have established restrictions on its use in certain products. Overall, the risk level associated with benzyl alcohol is assessed as high, necessitating careful consideration of its use and potential alternatives.
Behentrimonium Chloride
High RiskBehentrimonium chloride is a quaternary ammonium compound primarily used as a conditioning agent in hair and skin care products. It functions as an emulsifier and surfactant, helping to improve texture and manageability of hair.
Sustai Insights
Behentrimonium chloride offers functional benefits as a hair conditioner and emulsifier. However, it is associated with moderate allergenic potential and has high use restrictions due to regulatory concerns. It poses low risks for carcinogenicity and developmental toxicity but has been noted for neurotoxicity. Environmental risks include potential pollution and low biodegradability. Overall, the ingredient is assessed as high risk, and users should consider alternatives such as natural conditioners.
Fragrance
High RiskFragrance refers to a mixture of aromatic compounds used in products to provide scent. It is commonly listed as 'fragrance' or 'parfum' on product labels and can serve various functions, including enhancing user experience and masking undesirable odors.
Sustai Insights
Fragrance offers functional benefits by improving product appeal; however, it poses significant health risks, notably a high likelihood of causing allergies and allergic contact dermatitis. Environmental risks include potential pollution and endocrine disruption, though its overall carcinogenicity is low. Regulatory bodies have noted concerns regarding its use, leading to a high-risk classification. Safe usage practices should be observed, and alternatives such as natural essential oils are recommended for those sensitive to synthetic fragrances.
Citric Acid
Medium RiskCitric acid is an alpha hydroxy acid used in personal care products primarily for its role as a pH adjuster and natural preservative. It occurs naturally in citrus fruits and is commonly utilized in various formulations for its chelating properties and mild exfoliation benefits.
Sustai Insights
Citric acid offers functional benefits as an effective preservative and pH stabilizer, contributing to product longevity and stability. It is biodegradable and derived from renewable sources. Health risks are low, with minimal concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, moderate use restrictions exist due to potential irritation at high concentrations. Environmental risks are limited, as citric acid is not known to accumulate in ecosystems. Regulatory agencies have no significant advisories against its use. Overall, it is assessed as a medium-risk ingredient, with safe usage practices recommended and alternatives available.
Ci 42520
Medium RiskBasic Violet 2, chemically classified as a triphenylmethane dye, is primarily used for coloring in cosmetic products. It is known for its vibrant hue and is often included in formulations requiring color enhancement. Its chemical structure contributes to its efficacy in providing a stable colorant for various applications.
Sustai Insights
Basic Violet 2 offers functional benefits as a colorant in cosmetic formulations. However, it presents potential health risks, including low to moderate concerns regarding carcinogenicity and skin absorption. Environmental risks exist, such as being a pollutant and potential bioaccumulation. Regulatory bodies have imposed use restrictions, indicating a medium overall risk level. Safe usage practices should be observed, and alternatives like natural colorants may provide safer options.
Benzoic Acid
Medium RiskBenzoic acid is a naturally occurring and synthetically produced compound commonly used as a preservative in food and cosmetic products. It helps inhibit the growth of mold, yeast, and some bacteria, thus extending shelf life and maintaining product quality.
Sustai Insights
Benzoic acid is effective as a preservative, ensuring product stability and safety. It is generally considered to have low health risks, with minimal concerns regarding carcinogenicity, allergies, or reproductive toxicity. Environmental risks are moderate, as it is not bioaccumulative but can be a pollutant. Regulatory bodies do impose certain restrictions on its use in various products. Safe usage practices should be followed to mitigate any potential risks. Available alternatives include sorbic acid and other natural preservatives, which may offer similar benefits with potentially lower environmental impact. The overall risk level is assessed as medium.
Sorbic Acid
Medium RiskSorbic acid is a naturally occurring and synthetically produced compound primarily used as a preservative in food and cosmetic products. It effectively inhibits the growth of molds, yeasts, and some bacteria, thereby extending shelf life and maintaining product integrity.
Sustai Insights
Sorbic acid serves as an effective preservative, enhancing product longevity and safety. It is generally recognized as safe by the FDA and has a low risk for carcinogenicity, while exhibiting moderate allergenic potential. Environmental concerns include its potential as a pollutant, though it is not significantly bioaccumulative. Regulatory bodies impose few restrictions, indicating a moderate risk level overall. Safe usage practices should be followed, and alternatives like potassium sorbate may be considered for those seeking different options.
Cocos Nucifera (Coconut) Oil
Low RiskCocos Nucifera (Coconut) Oil is derived from the kernels of the coconut palm. It is primarily used in cosmetic formulations for its emollient and moisturizing properties, making it suitable for skin and hair care products.
Sustai Insights
Coconut oil serves as an effective moisturizer and emollient, promoting skin hydration and softness. It is sustainably sourced and biodegradable. Health risks are minimal, with low concerns regarding carcinogenicity, allergens, and reproductive toxicity. Environmental impact is also low, as it does not contribute significantly to pollution or bioaccumulation. Regulatory bodies have not issued restrictions on its use. Overall, coconut oil presents a low risk for health and environmental concerns, making it a safe ingredient in cosmetic products.
Tetrasodium Glutamate Diacetate
Low RiskTetrasodium glutamate diacetate is a sodium salt of glutamic acid, primarily functioning as a chelating agent in various cosmetic and personal care products. It helps stabilize formulations by binding metal ions, thereby enhancing product efficacy and shelf life.
Sustai Insights
Tetrasodium glutamate diacetate is recognized for its functional benefits in stabilizing formulations and preventing metal ion interference. It poses low health risks, with minimal concerns regarding carcinogenicity, allergies, or reproductive toxicity. Environmental impacts are also low, with no significant pollutant or bioaccumulation concerns noted. Regulatory bodies do not impose severe restrictions on its use. Overall, it is considered a low-risk ingredient. Safe usage practices should be followed, and alternatives such as other chelating agents may be explored for specific formulations.
Sodium Stearoyl Lactylate
Low RiskSodium stearoyl lactylate is a sodium salt of stearoyl lactylic acid. It is primarily used as an emulsifier and stabilizer in various cosmetic and personal care products, enhancing texture and consistency. It is also utilized in food applications for similar purposes.
Sustai Insights
Sodium stearoyl lactylate serves as an effective emulsifier, improving product stability and texture. It is considered to have low health risks, including low potential for carcinogenicity and allergies, with minimal environmental impact. Regulatory bodies have not issued significant warnings, maintaining a low overall risk profile. Safe usage practices should be followed, and alternatives such as glyceryl stearate could be considered for those seeking different emulsifying agents.
Water
Low RiskWater is a clear, colorless liquid essential for various biological processes. It serves as a solvent in formulations, facilitating the dissolution of other ingredients and enhancing product texture and application. Additionally, water plays a crucial role in hydration and is a key component in many cosmetic and personal care products.
Sustai Insights
Water is an effective solvent and hydrator, contributing to the texture and efficacy of formulations. It is biodegradable and generally regarded as safe, with low concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, excessive water usage can lead to environmental concerns, particularly regarding resource depletion. Regulatory bodies do not impose restrictions on water use in cosmetics. Overall, the risks associated with water are low, making it a safe and essential ingredient.
Guar Hydroxypropyltrimonium Chloride
Low RiskGuar hydroxypropyltrimonium chloride is a quaternary ammonium compound derived from guar gum, primarily used as a conditioning agent in cosmetic products. It enhances the texture and feel of hair and skin formulations, providing moisture retention and improved manageability.
Sustai Insights
This ingredient offers functional benefits as a conditioning agent, improving the texture and moisture retention in formulations. It is considered low risk regarding health effects, with minimal concerns for carcinogenicity, allergies, or reproductive toxicity. Environmental risks are also low, as it does not accumulate significantly in ecosystems. Regulatory bodies have not imposed significant restrictions. Safe usage practices should be followed, but overall, this ingredient is assessed as low risk, with no immediate concerns regarding alternatives.
Dehydroacetic Acid
Low RiskDehydroacetic acid is a synthetic preservative commonly used in cosmetic and personal care products to inhibit microbial growth and extend shelf life.
Sustai Insights
Dehydroacetic acid offers effective preservation, enhancing product stability. It is considered low risk for carcinogenicity, allergies, and reproductive toxicity, with minimal environmental impact. Regulatory bodies report no significant hazards, and its use is generally accepted. However, precautions should be taken to avoid occupational exposure. Alternatives include natural preservatives like tocopherol. Overall, the assessment indicates a low-risk profile.
Cetyl Alcohol
Low RiskCetyl alcohol is a long-chain organic alcohol commonly used in cosmetic formulations. It serves as an emollient, emulsifier, and thickening agent, enhancing the texture and stability of products. Cetyl alcohol is derived from natural sources, such as coconut or palm oil, and is often included in creams, lotions, and hair conditioners.
Sustai Insights
Cetyl alcohol offers functional benefits as an emollient and emulsifier, improving product texture and stability. It is biodegradable and sourced from renewable materials, contributing to sustainability. Health risks are minimal, with low concerns for carcinogenicity, allergies, or reproductive toxicity. Environmental impact is also low, with no significant pollutant or bioaccumulation potential. Regulatory bodies have not placed restrictions on its use, indicating a favorable safety profile. Overall, cetyl alcohol is assessed as low risk, and safe usage practices include ensuring proper formulation concentrations.
Caprylyl Glycol
Low RiskCaprylyl glycol (1,2-octanediol) is a multifunctional cosmetic ingredient primarily used as a skin-conditioning agent and preservative. It is derived from caprylic acid, a fatty acid found in coconut oil, and is commonly included in personal care products for its moisturizing properties.
Sustai Insights
Caprylyl glycol offers functional benefits such as acting as an effective humectant and preservative, enhancing skin hydration and product stability. It is considered to have low health risks, with no significant concerns regarding carcinogenicity, allergies, or reproductive toxicity. Environmentally, it poses minimal risks, being non-bioaccumulative and not linked to pollution. Regulatory assessments affirm its safety, with no major advisories against its use. Overall, the ingredient is assessed to have a low risk, making it a suitable choice in cosmetic formulations.
Cetearyl Alcohol
Low RiskCetearyl alcohol is a mixture of cetyl and stearyl alcohol, primarily used as an emulsifier and thickener in cosmetic formulations. It helps stabilize products, improve texture, and enhance moisturizing properties, making it common in creams and lotions.
Sustai Insights
Cetearyl alcohol offers functional benefits as an effective emulsifier and skin-conditioning agent, contributing to product stability and texture. It is generally recognized as safe, with low concerns for carcinogenicity, allergies, or reproductive toxicity. Environmental risks are minimal, as it is biodegradable and has low pollutant potential. Regulatory bodies have not imposed significant restrictions on its use. Overall, cetearyl alcohol is assessed to carry low risk, making it a suitable ingredient choice in cosmetic products.
Citric Acid
Medium RiskCitric acid is an alpha hydroxy acid used in personal care products primarily for its role as a pH adjuster and natural preservative. It occurs naturally in citrus fruits and is commonly utilized in various formulations for its chelating properties and mild exfoliation benefits.
Sustai Insights
Citric acid offers functional benefits as an effective preservative and pH stabilizer, contributing to product longevity and stability. It is biodegradable and derived from renewable sources. Health risks are low, with minimal concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, moderate use restrictions exist due to potential irritation at high concentrations. Environmental risks are limited, as citric acid is not known to accumulate in ecosystems. Regulatory agencies have no significant advisories against its use. Overall, it is assessed as a medium-risk ingredient, with safe usage practices recommended and alternatives available.
Cocos Nucifera (Coconut) Oil
Low RiskCocos Nucifera (Coconut) Oil is derived from the kernels of the coconut palm. It is primarily used in cosmetic formulations for its emollient and moisturizing properties, making it suitable for skin and hair care products.
Sustai Insights
Coconut oil serves as an effective moisturizer and emollient, promoting skin hydration and softness. It is sustainably sourced and biodegradable. Health risks are minimal, with low concerns regarding carcinogenicity, allergens, and reproductive toxicity. Environmental impact is also low, as it does not contribute significantly to pollution or bioaccumulation. Regulatory bodies have not issued restrictions on its use. Overall, coconut oil presents a low risk for health and environmental concerns, making it a safe ingredient in cosmetic products.
Tetrasodium Glutamate Diacetate
Low RiskTetrasodium glutamate diacetate is a sodium salt of glutamic acid, primarily functioning as a chelating agent in various cosmetic and personal care products. It helps stabilize formulations by binding metal ions, thereby enhancing product efficacy and shelf life.
Sustai Insights
Tetrasodium glutamate diacetate is recognized for its functional benefits in stabilizing formulations and preventing metal ion interference. It poses low health risks, with minimal concerns regarding carcinogenicity, allergies, or reproductive toxicity. Environmental impacts are also low, with no significant pollutant or bioaccumulation concerns noted. Regulatory bodies do not impose severe restrictions on its use. Overall, it is considered a low-risk ingredient. Safe usage practices should be followed, and alternatives such as other chelating agents may be explored for specific formulations.
Benzyl Alcohol
High RiskBenzyl alcohol is a naturally occurring and synthetic aromatic alcohol commonly used as a solvent, preservative, and fragrance ingredient in various products. It is found in both plant sources and as a synthetic compound, functioning primarily to maintain product stability and enhance fragrance profiles.
Sustai Insights
Benzyl alcohol serves effectively as a preservative and solvent, contributing to product stability and sensory qualities. However, it poses potential health risks, particularly as an allergen, with high concern for immunotoxicity. Environmental risks include being a pollutant with low bioaccumulation potential. Regulatory agencies have established restrictions on its use in certain products. Overall, the risk level associated with benzyl alcohol is assessed as high, necessitating careful consideration of its use and potential alternatives.
Ci 42520
Medium RiskBasic Violet 2, chemically classified as a triphenylmethane dye, is primarily used for coloring in cosmetic products. It is known for its vibrant hue and is often included in formulations requiring color enhancement. Its chemical structure contributes to its efficacy in providing a stable colorant for various applications.
Sustai Insights
Basic Violet 2 offers functional benefits as a colorant in cosmetic formulations. However, it presents potential health risks, including low to moderate concerns regarding carcinogenicity and skin absorption. Environmental risks exist, such as being a pollutant and potential bioaccumulation. Regulatory bodies have imposed use restrictions, indicating a medium overall risk level. Safe usage practices should be observed, and alternatives like natural colorants may provide safer options.
Benzoic Acid
Medium RiskBenzoic acid is a naturally occurring and synthetically produced compound commonly used as a preservative in food and cosmetic products. It helps inhibit the growth of mold, yeast, and some bacteria, thus extending shelf life and maintaining product quality.
Sustai Insights
Benzoic acid is effective as a preservative, ensuring product stability and safety. It is generally considered to have low health risks, with minimal concerns regarding carcinogenicity, allergies, or reproductive toxicity. Environmental risks are moderate, as it is not bioaccumulative but can be a pollutant. Regulatory bodies do impose certain restrictions on its use in various products. Safe usage practices should be followed to mitigate any potential risks. Available alternatives include sorbic acid and other natural preservatives, which may offer similar benefits with potentially lower environmental impact. The overall risk level is assessed as medium.
Sodium Stearoyl Lactylate
Low RiskSodium stearoyl lactylate is a sodium salt of stearoyl lactylic acid. It is primarily used as an emulsifier and stabilizer in various cosmetic and personal care products, enhancing texture and consistency. It is also utilized in food applications for similar purposes.
Sustai Insights
Sodium stearoyl lactylate serves as an effective emulsifier, improving product stability and texture. It is considered to have low health risks, including low potential for carcinogenicity and allergies, with minimal environmental impact. Regulatory bodies have not issued significant warnings, maintaining a low overall risk profile. Safe usage practices should be followed, and alternatives such as glyceryl stearate could be considered for those seeking different emulsifying agents.
Water
Low RiskWater is a clear, colorless liquid essential for various biological processes. It serves as a solvent in formulations, facilitating the dissolution of other ingredients and enhancing product texture and application. Additionally, water plays a crucial role in hydration and is a key component in many cosmetic and personal care products.
Sustai Insights
Water is an effective solvent and hydrator, contributing to the texture and efficacy of formulations. It is biodegradable and generally regarded as safe, with low concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, excessive water usage can lead to environmental concerns, particularly regarding resource depletion. Regulatory bodies do not impose restrictions on water use in cosmetics. Overall, the risks associated with water are low, making it a safe and essential ingredient.
Guar Hydroxypropyltrimonium Chloride
Low RiskGuar hydroxypropyltrimonium chloride is a quaternary ammonium compound derived from guar gum, primarily used as a conditioning agent in cosmetic products. It enhances the texture and feel of hair and skin formulations, providing moisture retention and improved manageability.
Sustai Insights
This ingredient offers functional benefits as a conditioning agent, improving the texture and moisture retention in formulations. It is considered low risk regarding health effects, with minimal concerns for carcinogenicity, allergies, or reproductive toxicity. Environmental risks are also low, as it does not accumulate significantly in ecosystems. Regulatory bodies have not imposed significant restrictions. Safe usage practices should be followed, but overall, this ingredient is assessed as low risk, with no immediate concerns regarding alternatives.
Sorbic Acid
Medium RiskSorbic acid is a naturally occurring and synthetically produced compound primarily used as a preservative in food and cosmetic products. It effectively inhibits the growth of molds, yeasts, and some bacteria, thereby extending shelf life and maintaining product integrity.
Sustai Insights
Sorbic acid serves as an effective preservative, enhancing product longevity and safety. It is generally recognized as safe by the FDA and has a low risk for carcinogenicity, while exhibiting moderate allergenic potential. Environmental concerns include its potential as a pollutant, though it is not significantly bioaccumulative. Regulatory bodies impose few restrictions, indicating a moderate risk level overall. Safe usage practices should be followed, and alternatives like potassium sorbate may be considered for those seeking different options.
Behentrimonium Chloride
High RiskBehentrimonium chloride is a quaternary ammonium compound primarily used as a conditioning agent in hair and skin care products. It functions as an emulsifier and surfactant, helping to improve texture and manageability of hair.
Sustai Insights
Behentrimonium chloride offers functional benefits as a hair conditioner and emulsifier. However, it is associated with moderate allergenic potential and has high use restrictions due to regulatory concerns. It poses low risks for carcinogenicity and developmental toxicity but has been noted for neurotoxicity. Environmental risks include potential pollution and low biodegradability. Overall, the ingredient is assessed as high risk, and users should consider alternatives such as natural conditioners.
Dehydroacetic Acid
Low RiskDehydroacetic acid is a synthetic preservative commonly used in cosmetic and personal care products to inhibit microbial growth and extend shelf life.
Sustai Insights
Dehydroacetic acid offers effective preservation, enhancing product stability. It is considered low risk for carcinogenicity, allergies, and reproductive toxicity, with minimal environmental impact. Regulatory bodies report no significant hazards, and its use is generally accepted. However, precautions should be taken to avoid occupational exposure. Alternatives include natural preservatives like tocopherol. Overall, the assessment indicates a low-risk profile.
Cetyl Alcohol
Low RiskCetyl alcohol is a long-chain organic alcohol commonly used in cosmetic formulations. It serves as an emollient, emulsifier, and thickening agent, enhancing the texture and stability of products. Cetyl alcohol is derived from natural sources, such as coconut or palm oil, and is often included in creams, lotions, and hair conditioners.
Sustai Insights
Cetyl alcohol offers functional benefits as an emollient and emulsifier, improving product texture and stability. It is biodegradable and sourced from renewable materials, contributing to sustainability. Health risks are minimal, with low concerns for carcinogenicity, allergies, or reproductive toxicity. Environmental impact is also low, with no significant pollutant or bioaccumulation potential. Regulatory bodies have not placed restrictions on its use, indicating a favorable safety profile. Overall, cetyl alcohol is assessed as low risk, and safe usage practices include ensuring proper formulation concentrations.
Caprylyl Glycol
Low RiskCaprylyl glycol (1,2-octanediol) is a multifunctional cosmetic ingredient primarily used as a skin-conditioning agent and preservative. It is derived from caprylic acid, a fatty acid found in coconut oil, and is commonly included in personal care products for its moisturizing properties.
Sustai Insights
Caprylyl glycol offers functional benefits such as acting as an effective humectant and preservative, enhancing skin hydration and product stability. It is considered to have low health risks, with no significant concerns regarding carcinogenicity, allergies, or reproductive toxicity. Environmentally, it poses minimal risks, being non-bioaccumulative and not linked to pollution. Regulatory assessments affirm its safety, with no major advisories against its use. Overall, the ingredient is assessed to have a low risk, making it a suitable choice in cosmetic formulations.
Fragrance
High RiskFragrance refers to a mixture of aromatic compounds used in products to provide scent. It is commonly listed as 'fragrance' or 'parfum' on product labels and can serve various functions, including enhancing user experience and masking undesirable odors.
Sustai Insights
Fragrance offers functional benefits by improving product appeal; however, it poses significant health risks, notably a high likelihood of causing allergies and allergic contact dermatitis. Environmental risks include potential pollution and endocrine disruption, though its overall carcinogenicity is low. Regulatory bodies have noted concerns regarding its use, leading to a high-risk classification. Safe usage practices should be observed, and alternatives such as natural essential oils are recommended for those sensitive to synthetic fragrances.
Cetearyl Alcohol
Low RiskCetearyl alcohol is a mixture of cetyl and stearyl alcohol, primarily used as an emulsifier and thickener in cosmetic formulations. It helps stabilize products, improve texture, and enhance moisturizing properties, making it common in creams and lotions.
Sustai Insights
Cetearyl alcohol offers functional benefits as an effective emulsifier and skin-conditioning agent, contributing to product stability and texture. It is generally recognized as safe, with low concerns for carcinogenicity, allergies, or reproductive toxicity. Environmental risks are minimal, as it is biodegradable and has low pollutant potential. Regulatory bodies have not imposed significant restrictions on its use. Overall, cetearyl alcohol is assessed to carry low risk, making it a suitable ingredient choice in cosmetic products.
Experience vibrant color and nourishment with IROIRO Premium Natural Semi-Permanent Hair Color 210 Pastel Lavender. This 100% vegan and cruelty-free hair dye is crafted with 95% natural ingredients, ensuring a beautiful hue while treating your hair with care.
- Vibrant, Long-Lasting Color: Delivers rich, eye-catching pastels that last, thanks to a unique blend of natural ingredients and coconut oil.
- Gentle and Nourishing: Cream-based formula revitalizes dry or damaged hair without harsh chemicals, making coloring a delightful process.
- Free from Harsh Chemicals: Committed to clean beauty, IROIRO is free from parabens, ammonia, and synthetic fragrances, promoting a healthier choice for your hair.
- Eco-Friendly Packaging: Uses innovative eco-pouches to minimize waste, letting you enjoy every drop of color while respecting the planet.
- Optimal for Lightened Hair: Perfect for achieving stunning silver, platinum, or pastel shades on pre-lightened hair, catering to diverse beauty needs.
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Recommended Products
Experience vibrant color and nourishment with IROIRO Premium Natural Semi-Permanent Hair Color 210 Pastel Lavender. This 100% vegan and cruelty-free hair dye is crafted with 95% natural ingredients, ensuring a beautiful hue while treating your hair with care.
- Vibrant, Long-Lasting Color: Delivers rich, eye-catching pastels that last, thanks to a unique blend of natural ingredients and coconut oil.
- Gentle and Nourishing: Cream-based formula revitalizes dry or damaged hair without harsh chemicals, making coloring a delightful process.
- Free from Harsh Chemicals: Committed to clean beauty, IROIRO is free from parabens, ammonia, and synthetic fragrances, promoting a healthier choice for your hair.
- Eco-Friendly Packaging: Uses innovative eco-pouches to minimize waste, letting you enjoy every drop of color while respecting the planet.
- Optimal for Lightened Hair: Perfect for achieving stunning silver, platinum, or pastel shades on pre-lightened hair, catering to diverse beauty needs.
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Customer Reviews
Customers’ View
Customers generally appreciate the vibrant color payoff and nourishing formula of this semi-permanent hair dye. Many users note that the creamy texture makes it easy to apply, with one reviewer mentioning, 'The creamy texture of the hair dye is very convenient to apply.' The pleasant fragrance is also highlighted, with some comparing it to cotton candy. However, several customers emphasize the necessity of pre-lightening hair to achieve the desired pastel shades, with one stating, 'You MUST have bleached your hair.' Environmentally conscious consumers will find reassurance in its 100% vegan, cruelty-free formulation and eco-friendly packaging. Overall, users find the product effective, aligning well with their health and eco-focused values.
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