100% PURE Lengthening Mascara - Intense Volume & Length, Natural Fruit Pigments - Black Tea, 0.35 oz

I have been in search for a mascara that doesn’t immediately irritate my eyes as soon as I put it on and so far, this seems to be it!! I have EXTREMELY sensitive eyes and honestly, I’ve forgotten to take it off a few times (I don’t usually wear makeup anymore because it all irritates my skin and face) and I woke up and I couldn’t even tell I still had it on till I went to wash my face. Amazing product and I will be reordering when I run out. I may start doing my makeup every day now since I like a more natural look. I love pairing it with those bloody lip tints from TikTok shop for a more exaggerated look. The wand is so nice too, my favorite shape. Gives really wispy look with one coat, but is very buildable for a night out with the girls. 100% recommend this product
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This review is for the BLACK TEA 100% Pure Fruit Pigmented Mascara. I have dark brown eyes, fair complexion, and dark brown hair. This depth of black looks nice alone or paired with some other makeup.My reason for trying this product? My eyes can't handle regular commercial mascara. They burn and/or itch. Sometimes immediately, but definitely as the day goes on. Furthermore, I have reduced or eliminated most personal care products that have known toxins, especially those that rate high (in a bad way) on the Environmental Working Group database. This pretty much eliminates most commercial products. I have made many of my own (not makeup) with success, but sometimes it is just nice to buy something already to go. I love my makeup-free face, so I normally don't wear makeup, but sometimes I want a little something, and that something is usually mascara. I hadn't gotten around yet to making mascara (one of these days!), which brings me to this purchase.How does it do? well, it doesn't quite stand out as glamorously as some commercial mascaras. This is more subtle, but with a few extra strokes of the wand, the effect does build up. I'd say it reminds me of the classic and basic Maybelline Great Lash (pink/green container).Raccoon eyes? Yes, if your eyelashes aren't dry or has a film on it from moisturizer. I use coconut oil on my face, so you see where there would be slippage of color from lashes to face as day wore on. Beyond that, I have noticed it to come off a little after time. I lightly swipe my under eye area to make sure I remove any traces of particles that may have dropped. It isn't bad, and it is better than some other commercial mascaras in this regard. And yes, if you go to bed with make up on (shame shame), you will wake up with black smudges under the eyes (I did this once, oops!).Burning/itchy eyes? No. Not like before, at least. If I happen to have it on from morning until night, usually by evening I feel some itching. Then I know it is time to wash it off.Would I buy it again? Well, it does a fine job, and if I run out before I get a chance to try another type of natural/pure mascara, then yes I'd buy it again. I am curious if there are other companies that have a high quality, low/no toxin mascara to try. Preferably at a more budget friendly price.
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After years of smearing chemicals on my eyelashes through traditional mascara, I thought it was time to go the natural route, and I'm not sorry I did, especially after finding this great product. You do, however, need to put away your thoughts of what mascara should be, and focus on what this mascara does for you. You're not going to get the giant, gloop-filled eyelashes that look almost fake. But what you will get are beautifully smooth, naturally looking eyelashes with a gorgeous tint of color, without gobs of chemicals.Firstly, the mascara has a great smell, nothing like the drug store brands which can often smell a little oily. The bristles on the brush itself are set in a slightly concave shape, meaning there are longer bristles on either end of the brush, and shorter ones in the center. I personally prefer a fuller brush, but after some practice I've worked out how to apply it better. Slow, longer strokes starting deep at the base of your eyelashes seemed to work better than short fast passes.I'm very impressed with the overall look. Not gunky but beautifully natural so you can define every one of your eyelashes. No mascara can lengthen your eyelashes but they can indeed make them *appear* longer, by coating each lash right up to the tips which are often thin or lighter. 100% Pure's mascara does a great job of that too.It's fairly easy to remove with either water or eye makeup remover, although I'd recommend the latter so you're not rubbing the delicate skin around your eyes. The mascara is surprisingly water resistant throughout the day and I haven't experienced any flaking or smearing. Several times I've gone to bed without removing the mascara and it looked surprisingly good the next day. I was frankly a little shocked at how well it held up overnight - no smears or chunks missing, but certainly not as bold as the previous day.This is a solid product that gives you all the benefits of traditionally made mascara, without the potentially harmful ingredients. I'm convinced more natural ingredients are the way to go and don't plan on returning to brand name mascaras any time soon.
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