wet n wild So Defined Mascara - Volumizing, Lengthening, Castor Oil-Infused, Clump-Free - Black

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Denotes products free from animal-derived ingredients and not tested on animals. It aligns with ethical and cruelty-free principles, suitable for those avoiding animal exploitation and promoting plant-based alternatives in personal care, food, and lifestyle products.

Vegan

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Denotes products free from animal-derived ingredients and not tested on animals. It aligns with ethical and cruelty-free principles, suitable for those avoiding animal exploitation and promoting plant-based alternatives in personal care, food, and lifestyle products.

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Denotes products not tested on animals at any production stage. Aligns with ethical standards for animal welfare and appeals to conscious consumers.

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Denotes products not tested on animals at any production stage. Aligns with ethical standards for animal welfare and appeals to conscious consumers.

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Experience the transformative power of wet n wild So Defined Mascara, designed for those who seek both volume and length in their lashes. This vegan and cruelty-free formula is infused with nourishing castor oil, ensuring that your lashes are not only stunning but also cared for.

  • Defined Volume & Length: Achieve high-impact volume with beautifully defined lashes that curl and lift effortlessly.
  • Buildable Application: Apply multiple coats for extreme height, allowing you to customize your lash look from natural to dramatic.
  • Luxurious Ingredients: Enriched with omega-6-rich castor oil, this mascara nourishes lashes with essential proteins and nutrients.
  • Clump-Free Finish: The tapered brush design catches every lash, ensuring a smooth, clump-free application for a polished finish.
  • Ethically Made: Proudly cruelty-free, wet n wild products are never tested on animals, aligning with your commitment to ethical beauty choices.

  1. Start with Clean Lashes: Ensure lashes are free from makeup for optimal application.
  2. Curl Your Lashes: Use an eyelash curler to lift lashes for added volume.
  3. Apply the First Coat: Sweep mascara from the base to tips in a zigzag motion to define.
  4. Build Up Layers: Wait briefly, then apply a second coat for increased volume.
  5. Focus on the Outer Corners: Add extra mascara to outer lashes for drama.
  6. Clean Up Any Smudges: Use a cotton swab to remove excess mascara from eyelids.
  7. Allow to Dry: Let the mascara dry completely before adding other eye makeup.
  8. Optional Sustainability Tip: Dispose of the mascara tube responsibly and consider recycling options to minimize environmental impact.
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Experience the transformative power of wet n wild So Defined Mascara, designed for those who seek both volume and length in their lashes. This vegan and cruelty-free formula is infused with nourishing castor oil, ensuring that your lashes are not only stunning but also cared for.

  • Defined Volume & Length: Achieve high-impact volume with beautifully defined lashes that curl and lift effortlessly.
  • Buildable Application: Apply multiple coats for extreme height, allowing you to customize your lash look from natural to dramatic.
  • Luxurious Ingredients: Enriched with omega-6-rich castor oil, this mascara nourishes lashes with essential proteins and nutrients.
  • Clump-Free Finish: The tapered brush design catches every lash, ensuring a smooth, clump-free application for a polished finish.
  • Ethically Made: Proudly cruelty-free, wet n wild products are never tested on animals, aligning with your commitment to ethical beauty choices.

  1. Start with Clean Lashes: Ensure lashes are free from makeup for optimal application.
  2. Curl Your Lashes: Use an eyelash curler to lift lashes for added volume.
  3. Apply the First Coat: Sweep mascara from the base to tips in a zigzag motion to define.
  4. Build Up Layers: Wait briefly, then apply a second coat for increased volume.
  5. Focus on the Outer Corners: Add extra mascara to outer lashes for drama.
  6. Clean Up Any Smudges: Use a cotton swab to remove excess mascara from eyelids.
  7. Allow to Dry: Let the mascara dry completely before adding other eye makeup.
  8. Optional Sustainability Tip: Dispose of the mascara tube responsibly and consider recycling options to minimize environmental impact.

Customer Reviews

Star
3.9(126)

Customers’ View

Customers generally appreciate the ease of application and buildable nature of this mascara, noting its ability to enhance lash volume without clumping. Many users highlight the tapered brush design, which effectively separates and defines each lash. The inclusion of nourishing ingredients like castor oil is also positively recognized, with some users mentioning improvements in lash health over time. However, there are mixed reviews regarding the formula's consistency, as some find it too thick or watery, leading to flaking. Overall, this mascara is viewed as a budget-friendly option that aligns with health-conscious values due to its cruelty-free formulation, although potential buyers may want to consider individual preferences regarding texture. Customers seem to find value in its performance, particularly for daily wear.

AI-generated from the text of customer reviews

Customer Reviews

Based on 5 reviews
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K
Kat
Applies easily

I am so pleased with this mascara. I have been trying different mascaras and this one works on my senior citizen eye lashes. It does not clump and my lashes look fuller
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E
Elise
Ok mascara

This went on very nice, but it was flakey toward the end of the day. Nothing to get to hyped about, seperated lashes but didn't volumize,
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N
Nene J.
I've been using wet 'n wild makeup for a long time

I like it but the formula is kind of thick I love the wand my eyelashes actually have been growing I've been using wet and wild makeup up since 2005 I am 32 years old now
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M
Mirlande
Long lasting effects

Awesome
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S
Shy g.
It's so hard for me to buy a good mascara

I keep buying mascara hoping to find a good one...the last 3 I purchased one was dry...another just clumped and one was empty after the the 3rd use. I was checking out after buying eye shadow and this mascara popped up....so happy I tried this....I immediately bought another....same thing....plentiful lots of product....separates my lashes and best of all the price made me happy
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