
Naturél Promise Dog Shampoo - Fast-Acting Itch Relief, Paraben & Cruelty Free - 22oz


Fragrance
High RiskFragrance refers to a mixture of aromatic compounds used in products to provide scent. It is commonly listed as 'fragrance' or 'parfum' on product labels and can serve various functions, including enhancing user experience and masking undesirable odors.
Sustai Insights
Fragrance offers functional benefits by improving product appeal; however, it poses significant health risks, notably a high likelihood of causing allergies and allergic contact dermatitis. Environmental risks include potential pollution and endocrine disruption, though its overall carcinogenicity is low. Regulatory bodies have noted concerns regarding its use, leading to a high-risk classification. Safe usage practices should be observed, and alternatives such as natural essential oils are recommended for those sensitive to synthetic fragrances.
Hydrolyzed Wheat Protein
High RiskHydrolyzed wheat protein is produced by acid or enzymatic hydrolysis of wheat gluten, resulting in smaller protein fragments that can be easily absorbed by hair and skin. This ingredient is commonly used in personal care products for its moisturizing and film-forming properties.
Sustai Insights
Hydrolyzed wheat protein offers functional benefits, such as enhancing moisture retention and improving product texture. It is generally considered low risk for carcinogenicity, with moderate potential for allergies. Regulatory restrictions apply, particularly for products that must avoid specific allergens. Environmental concerns include its potential as a pollutant; however, it is not known for bioaccumulation. Safe usage practices are recommended for sensitive individuals, and alternatives like hydrolyzed soy protein may provide similar benefits with reduced allergenic potential. Overall, the ingredient presents a high risk assessment due to use restrictions and allergy concerns.
Avena Sativa (Oat) Kernel Protein
Low RiskAvena sativa (oat) kernel protein is a protein derived from oats, commonly used in cosmetic formulations for its moisturizing and film-forming properties. It is known for its ability to enhance skin hydration and improve product texture, making it a popular ingredient in skin and hair care products.
Sustai Insights
Avena sativa (oat) kernel protein offers functional benefits such as hydration and improved product texture, contributing positively to cosmetic formulations. It is considered to have low health risks, with no significant concerns regarding carcinogenicity, allergies, or reproductive toxicity. Environmentally, it is not recognized as a pollutant or bioaccumulative. Regulatory bodies do not impose significant restrictions on its use. Overall, the risk level associated with this ingredient is low, and its use in products is generally safe. Alternatives include other plant-based proteins that provide similar benefits.
Water
Low RiskWater is a clear, colorless liquid essential for various biological processes. It serves as a solvent in formulations, facilitating the dissolution of other ingredients and enhancing product texture and application. Additionally, water plays a crucial role in hydration and is a key component in many cosmetic and personal care products.
Sustai Insights
Water is an effective solvent and hydrator, contributing to the texture and efficacy of formulations. It is biodegradable and generally regarded as safe, with low concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, excessive water usage can lead to environmental concerns, particularly regarding resource depletion. Regulatory bodies do not impose restrictions on water use in cosmetics. Overall, the risks associated with water are low, making it a safe and essential ingredient.
Malva Sylvestris (Mallow) Flower Extract
Low RiskMalva sylvestris (mallow) flower extract is derived from the flowers of the mallow plant, known for its potential soothing and hydrating properties. It is commonly used in cosmetic formulations for its ability to enhance skin moisture and provide a mild emollient effect.
Sustai Insights
Malva sylvestris flower extract offers functional benefits as a skin-soothing agent and hydrator while being sustainably sourced and biodegradable. Health risks are minimal, with low concerns for carcinogenicity, allergies, and developmental toxicity. Environmentally, it poses little risk, showing no significant pollution potential. Regulatory status is favorable, with no known restrictions. Overall, the ingredient is assessed as low risk, making it a safe choice for cosmetic applications.
Tocopherol, D Alpha
Low RiskTocopherol, specifically d-alpha tocopherol, is a naturally occurring form of Vitamin E. It is commonly used in cosmetic and personal care products primarily for its antioxidant properties, helping to protect formulations from oxidation and extend shelf life.
Sustai Insights
D-alpha tocopherol provides effective antioxidant benefits, contributing to product stability. It is sustainably sourced and generally regarded as safe, with low concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, there are minor concerns about endocrine disruption. Regulatory bodies have not imposed significant restrictions, indicating low overall risk. Recommended usage practices include adhering to established safe concentration thresholds. Alternatives, such as other forms of Vitamin E or plant-based antioxidants, may also be considered.
Aloe Barbadensis (Aloe Vera) Leaf Extract
Low RiskAloe vera leaf extract is produced from the succulent leaves of the Aloe barbadensis plant. It is commonly used in cosmetic formulations for its moisturizing and soothing properties, making it a popular ingredient in skincare and personal care products.
Sustai Insights
Aloe vera leaf extract offers several functional benefits, including hydration and skin soothing effects, which are well-supported by scientific literature. It is considered to have a low risk for common health concerns such as carcinogenicity, allergies, or reproductive toxicity. Environmentally, it poses minimal risks, with no significant pollutant potential or bioaccumulation reported. Regulatory bodies have not imposed major restrictions, although verified products should not contain certain contaminants. Overall, this ingredient is assessed as low risk, with safe usage practices and the availability of alternative soothing agents if desired.
Avena Sativa (Oat) Kernel Protein
Low RiskAvena sativa (oat) kernel protein is a protein derived from oats, commonly used in cosmetic formulations for its moisturizing and film-forming properties. It is known for its ability to enhance skin hydration and improve product texture, making it a popular ingredient in skin and hair care products.
Sustai Insights
Avena sativa (oat) kernel protein offers functional benefits such as hydration and improved product texture, contributing positively to cosmetic formulations. It is considered to have low health risks, with no significant concerns regarding carcinogenicity, allergies, or reproductive toxicity. Environmentally, it is not recognized as a pollutant or bioaccumulative. Regulatory bodies do not impose significant restrictions on its use. Overall, the risk level associated with this ingredient is low, and its use in products is generally safe. Alternatives include other plant-based proteins that provide similar benefits.
Water
Low RiskWater is a clear, colorless liquid essential for various biological processes. It serves as a solvent in formulations, facilitating the dissolution of other ingredients and enhancing product texture and application. Additionally, water plays a crucial role in hydration and is a key component in many cosmetic and personal care products.
Sustai Insights
Water is an effective solvent and hydrator, contributing to the texture and efficacy of formulations. It is biodegradable and generally regarded as safe, with low concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, excessive water usage can lead to environmental concerns, particularly regarding resource depletion. Regulatory bodies do not impose restrictions on water use in cosmetics. Overall, the risks associated with water are low, making it a safe and essential ingredient.
Malva Sylvestris (Mallow) Flower Extract
Low RiskMalva sylvestris (mallow) flower extract is derived from the flowers of the mallow plant, known for its potential soothing and hydrating properties. It is commonly used in cosmetic formulations for its ability to enhance skin moisture and provide a mild emollient effect.
Sustai Insights
Malva sylvestris flower extract offers functional benefits as a skin-soothing agent and hydrator while being sustainably sourced and biodegradable. Health risks are minimal, with low concerns for carcinogenicity, allergies, and developmental toxicity. Environmentally, it poses little risk, showing no significant pollution potential. Regulatory status is favorable, with no known restrictions. Overall, the ingredient is assessed as low risk, making it a safe choice for cosmetic applications.
Tocopherol, D Alpha
Low RiskTocopherol, specifically d-alpha tocopherol, is a naturally occurring form of Vitamin E. It is commonly used in cosmetic and personal care products primarily for its antioxidant properties, helping to protect formulations from oxidation and extend shelf life.
Sustai Insights
D-alpha tocopherol provides effective antioxidant benefits, contributing to product stability. It is sustainably sourced and generally regarded as safe, with low concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, there are minor concerns about endocrine disruption. Regulatory bodies have not imposed significant restrictions, indicating low overall risk. Recommended usage practices include adhering to established safe concentration thresholds. Alternatives, such as other forms of Vitamin E or plant-based antioxidants, may also be considered.
Fragrance
High RiskFragrance refers to a mixture of aromatic compounds used in products to provide scent. It is commonly listed as 'fragrance' or 'parfum' on product labels and can serve various functions, including enhancing user experience and masking undesirable odors.
Sustai Insights
Fragrance offers functional benefits by improving product appeal; however, it poses significant health risks, notably a high likelihood of causing allergies and allergic contact dermatitis. Environmental risks include potential pollution and endocrine disruption, though its overall carcinogenicity is low. Regulatory bodies have noted concerns regarding its use, leading to a high-risk classification. Safe usage practices should be observed, and alternatives such as natural essential oils are recommended for those sensitive to synthetic fragrances.
Hydrolyzed Wheat Protein
High RiskHydrolyzed wheat protein is produced by acid or enzymatic hydrolysis of wheat gluten, resulting in smaller protein fragments that can be easily absorbed by hair and skin. This ingredient is commonly used in personal care products for its moisturizing and film-forming properties.
Sustai Insights
Hydrolyzed wheat protein offers functional benefits, such as enhancing moisture retention and improving product texture. It is generally considered low risk for carcinogenicity, with moderate potential for allergies. Regulatory restrictions apply, particularly for products that must avoid specific allergens. Environmental concerns include its potential as a pollutant; however, it is not known for bioaccumulation. Safe usage practices are recommended for sensitive individuals, and alternatives like hydrolyzed soy protein may provide similar benefits with reduced allergenic potential. Overall, the ingredient presents a high risk assessment due to use restrictions and allergy concerns.
Aloe Barbadensis (Aloe Vera) Leaf Extract
Low RiskAloe vera leaf extract is produced from the succulent leaves of the Aloe barbadensis plant. It is commonly used in cosmetic formulations for its moisturizing and soothing properties, making it a popular ingredient in skincare and personal care products.
Sustai Insights
Aloe vera leaf extract offers several functional benefits, including hydration and skin soothing effects, which are well-supported by scientific literature. It is considered to have a low risk for common health concerns such as carcinogenicity, allergies, or reproductive toxicity. Environmentally, it poses minimal risks, with no significant pollutant potential or bioaccumulation reported. Regulatory bodies have not imposed major restrictions, although verified products should not contain certain contaminants. Overall, this ingredient is assessed as low risk, with safe usage practices and the availability of alternative soothing agents if desired.
Experience the soothing relief your pet deserves with Fresh & Soothing Oatmeal Itch Relief Shampoo. This gentle, paraben- and dye-free formula is crafted with natural ingredients like oatmeal and tea tree oil to calm irritated skin, making bath time a breeze for both you and your furry friend.
- Fast-Acting Itch Relief: This shampoo alleviates itching and irritation while combating dandruff and scales.
- Safe for All Pets: Suitable for dogs and cats 12 weeks and older, this cruelty-free shampoo ensures a safe and healthy bathing experience.
- Skin Exfoliating & Freshening: The inclusion of salicylic acid promotes exfoliation and eliminates pet odors, leaving your pet's coat fresh and clean.
- Easy Application: Simply wet your pet's coat, lather the shampoo, and let the soothing ingredients work for 5-10 minutes before rinsing.
- Family-Owned Commitment: Naturally effective and made in the USA, Naturél Promise prioritizes your pet's well-being with eco-friendly practices and a dedication to quality.
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Recommended Products
Experience the soothing relief your pet deserves with Fresh & Soothing Oatmeal Itch Relief Shampoo. This gentle, paraben- and dye-free formula is crafted with natural ingredients like oatmeal and tea tree oil to calm irritated skin, making bath time a breeze for both you and your furry friend.
- Fast-Acting Itch Relief: This shampoo alleviates itching and irritation while combating dandruff and scales.
- Safe for All Pets: Suitable for dogs and cats 12 weeks and older, this cruelty-free shampoo ensures a safe and healthy bathing experience.
- Skin Exfoliating & Freshening: The inclusion of salicylic acid promotes exfoliation and eliminates pet odors, leaving your pet's coat fresh and clean.
- Easy Application: Simply wet your pet's coat, lather the shampoo, and let the soothing ingredients work for 5-10 minutes before rinsing.
- Family-Owned Commitment: Naturally effective and made in the USA, Naturél Promise prioritizes your pet's well-being with eco-friendly practices and a dedication to quality.

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Customer Reviews
Customers’ View
Customers appreciate the gentle yet effective nature of this dog shampoo, which is particularly praised for its soothing properties on irritated skin. Many users highlight the pleasant, clean scent and report that it leaves their pets' coats soft and shiny, making it suitable for pets with sensitive skin. The shampoo is noted for its easy application and washability, with several customers mentioning that it rinses out quickly and thoroughly. Additionally, consumers value the product's commitment to safe ingredients, as it is paraben, dye, and cruelty-free. While there are mixed reviews regarding the sturdiness of the packaging, overall satisfaction with the product's quality and effectiveness aligns well with eco-friendly and health-conscious values. This makes it a trusted choice for pet owners seeking a reliable grooming solution.
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