ATTITUDE Moisture Rich Shampoo - EWG Verified, Naturally Derived, Vegan - 32 Fl Oz

Citric acid is an alpha hydroxy acid used in personal care products primarily for its role as a pH adjuster and natural preservative. It occurs naturally in citrus fruits and is commonly utilized in various formulations for its chelating properties and mild exfoliation benefits.

Inulin is a polysaccharide that functions primarily as a dietary fiber and prebiotic, often used to enhance the texture and nutritional profile of various food products. It is derived from plants like chicory and is known for its ability to improve digestive health and promote beneficial gut bacteria.

Lauryl hydroxysultaine is a zwitterionic surfactant commonly used in personal care products for its cleansing and foaming properties. It functions effectively in formulations as a mild surfactant and stabilizer, suitable for various skin and hair care applications.

Sodium coco-sulfate is a sodium salt of the fatty acids derived from coconut oil. It primarily functions as a surfactant and cleansing agent in cosmetic formulations, helping to create lather and remove dirt and oils from the skin and hair.

Triethylhexyl citrate is a triester of 2-ethylhexanoic acid and glycerin. It functions primarily as a skin-conditioning agent and emollient in cosmetic formulations, enhancing the texture and feel of products while providing moisture retention.

Fragrance refers to a mixture of aromatic compounds used in products to provide scent. It is commonly listed as 'fragrance' or 'parfum' on product labels and can serve various functions, including enhancing user experience and masking undesirable odors.

Hedione is a synthetic fragrance ingredient commonly used in cosmetics and personal care products. Its primary function is to provide a floral scent and enhance the overall fragrance profile of formulations.

Potassium sorbate is a potassium salt of sorbic acid, primarily used as a preservative in food and cosmetic products. It inhibits the growth of molds, yeast, and some bacteria, extending the shelf life of products. It is commonly found in various formulations due to its effectiveness and low toxicity.

Hexadecanolide is a cyclic fatty acid lactone commonly used in cosmetic formulations for its fragrance properties. It serves as a scent component and is often incorporated to enhance the sensory experience of products.

Leuconostoc/radish root ferment filtrate is a natural fermentation product derived from radish roots, commonly used in skincare for its potential preservative properties and skin-conditioning benefits. It functions by harnessing the metabolic activity of Leuconostoc bacteria to provide a source of beneficial compounds.

Guar hydroxypropyltrimonium chloride is a quaternary ammonium compound derived from guar gum, primarily used as a conditioning agent in cosmetic products. It enhances the texture and feel of hair and skin formulations, providing moisture retention and improved manageability.

Glyceryl oleate is composed of glycerin and oleic acid, functioning primarily as an emulsifier and surfactant in cosmetic and personal care products. It helps to stabilize formulations by blending water and oils while also offering moisturizing properties.

Panthenol, also known as provitamin B5, is a humectant commonly used in cosmetic and personal care products. It functions primarily as a moisturizer, enhancing skin hydration and improving the appearance of hair by imparting shine and softness.

Water is a clear, colorless liquid essential for various biological processes. It serves as a solvent in formulations, facilitating the dissolution of other ingredients and enhancing product texture and application. Additionally, water plays a crucial role in hydration and is a key component in many cosmetic and personal care products.

Hydrolyzed jojoba protein is a hydrolysate derived from jojoba oil, commonly used in cosmetic formulations for its conditioning and moisturizing properties. It helps improve the texture and manageability of hair and skin products.

Sea salt is a mixture of inorganic salts derived primarily from the evaporation of seawater. It consists mainly of sodium chloride, with minor amounts of other minerals. Sea salt is commonly used as a seasoning and preservative in food products and may also have applications in cosmetics and personal care items.

Nasturtium officinale extract is derived from the watercress plant, commonly used in skincare and cosmetic products for its potential antioxidant properties. It is included for its ability to provide moisture and support skin health.

Vegetarian glycerin, also known as glycerol, is a colorless, odorless, and viscous liquid derived from plant sources. It is primarily used as a humectant, solvent, and emollient in various personal care products, helping to retain moisture and improve texture.

Sodium cocoyl isethionate is a surfactant derived from coconut oil, commonly used in cosmetic formulations. It functions as a cleansing and foaming agent, contributing to the texture and effectiveness of personal care products such as shampoos and body washes. It helps to remove dirt and oils from the skin and hair.

Hydrolyzed quinoa is a hydrolysate derived from quinoa grains, often used in cosmetic and personal care products for its moisturizing and conditioning properties. It is known for enhancing the texture and hydration of formulations, contributing to the overall performance of products.

Sodium benzoate is a preservative commonly used in food and cosmetic products to prevent microbial growth and extend shelf life. It is derived from benzoic acid and is effective at low concentrations, often used in acidic environments like beverages and condiments.

Tropaeolum majus extract is derived from the nasturtium plant and is commonly used in cosmetics for its potential skin-soothing and antioxidant properties. It is included in formulations for its ability to provide natural color and enhance product appeal.