PREVIA Hair Color Shampoo - Moisturizing Protection for Vibrant Color, Natural Ingredients - 8.45oz

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Denotes products free from animal-derived ingredients and not tested on animals. It aligns with ethical and cruelty-free principles, suitable for those avoiding animal exploitation and promoting plant-based alternatives in personal care, food, and lifestyle products.

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Denotes products free from animal-derived ingredients and not tested on animals. It aligns with ethical and cruelty-free principles, suitable for those avoiding animal exploitation and promoting plant-based alternatives in personal care, food, and lifestyle products.

BPA-Free

BPA-Free

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Indicates products made without bisphenol A, a chemical linked to health risks. Commonly found in plastics, BPA-free items offer safer alternatives for consumer goods like bottles, containers, and toys.

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Indicates products made without bisphenol A, a chemical linked to health risks. Commonly found in plastics, BPA-free items offer safer alternatives for consumer goods like bottles, containers, and toys.

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Indicates products made without gluten-containing grains like wheat, barley, or rye. Essential for individuals with celiac disease or gluten sensitivity, ensuring dietary safety and promoting inclusivity in food, cosmetics, and supplements.

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Indicates products made without gluten-containing grains like wheat, barley, or rye. Essential for individuals with celiac disease or gluten sensitivity, ensuring dietary safety and promoting inclusivity in food, cosmetics, and supplements.

Paraben-Free

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Products formulated without parabens, synthetic preservatives linked to potential health risks. Offers safer alternatives for skincare, cosmetics, and personal care.

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Products formulated without parabens, synthetic preservatives linked to potential health risks. Offers safer alternatives for skincare, cosmetics, and personal care.

Sulfate-Free

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Products formulated without sulfates, harsh detergents that can strip moisture or irritate skin. Common in shampoos and cleansers for gentle care.

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Products formulated without sulfates, harsh detergents that can strip moisture or irritate skin. Common in shampoos and cleansers for gentle care.

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A certification for electronics meeting high environmental performance standards, including energy efficiency, reduced hazardous substances, and recyclability.

Natural Ingredients

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Highlights products formulated with raw materials derived from natural sources, avoiding synthetic chemicals and promoting eco-friendly, healthier alternatives.

Natural Ingredients

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Highlights products formulated with raw materials derived from natural sources, avoiding synthetic chemicals and promoting eco-friendly, healthier alternatives.

Benzyl Alcohol

Benzyl Alcohol

High Risk

Benzyl alcohol is a naturally occurring and synthetic aromatic alcohol commonly used as a solvent, preservative, and fragrance ingredient in various products. It is found in both plant sources and as a synthetic compound, functioning primarily to maintain product stability and enhance fragrance profiles.

Sustai Insights

Benzyl alcohol serves effectively as a preservative and solvent, contributing to product stability and sensory qualities. However, it poses potential health risks, particularly as an allergen, with high concern for immunotoxicity. Environmental risks include being a pollutant with low bioaccumulation potential. Regulatory agencies have established restrictions on its use in certain products. Overall, the risk level associated with benzyl alcohol is assessed as high, necessitating careful consideration of its use and potential alternatives.

Lactic Acid, L

Lactic Acid, L

High Risk

Lactic acid is an organic acid commonly used in cosmetics and skincare products as an exfoliant and pH regulator. It helps in improving skin texture and hydration by promoting the shedding of dead skin cells and enhancing moisture retention.

Sustai Insights

Lactic acid offers functional benefits as an effective exfoliant and moisturizer, contributing to improved skin appearance. However, it poses potential risks, including skin irritation and enhanced absorption, which may lead to adverse effects. Regulatory bodies have noted use restrictions due to these concerns. Overall, the ingredient is considered high risk, necessitating cautious usage, particularly for sensitive skin. Alternatives like glycolic acid may provide similar benefits with potentially lower irritation.

Fragrance

Fragrance

High Risk

Fragrance refers to a mixture of aromatic compounds used in products to provide scent. It is commonly listed as 'fragrance' or 'parfum' on product labels and can serve various functions, including enhancing user experience and masking undesirable odors.

Sustai Insights

Fragrance offers functional benefits by improving product appeal; however, it poses significant health risks, notably a high likelihood of causing allergies and allergic contact dermatitis. Environmental risks include potential pollution and endocrine disruption, though its overall carcinogenicity is low. Regulatory bodies have noted concerns regarding its use, leading to a high-risk classification. Safe usage practices should be observed, and alternatives such as natural essential oils are recommended for those sensitive to synthetic fragrances.

Lawsonia Inermis (Henna) Extract

Lawsonia Inermis (Henna) Extract

High Risk

Lawsonia inermis (henna) extract is an extract derived from the leaves of the henna plant, primarily used for its coloring properties in cosmetic products such as hair dyes and body art. It serves as a natural dye and is valued for its aesthetic applications.

Sustai Insights

Henna extract offers functional benefits as a natural coloring agent while being biodegradable and sustainably sourced. Health risks are low, with minimal concerns regarding carcinogenicity, allergies, or reproductive toxicity. However, there are high restrictions on its use in certain regions due to regulatory warnings. Environmental risks include potential pollution, though it does not bioaccumulate. Overall, it presents a high-risk level due to these restrictions and advisories. Safe usage practices are recommended, and alternatives such as plant-based dyes may be considered.

Cocamidopropyl Betaine

Cocamidopropyl Betaine

High Risk

Cocamidopropyl betaine is a synthetic surfactant derived from coconut oil, commonly used in personal care products for its mild cleansing and foaming properties. It functions as a surfactant, emulsifier, and thickening agent, contributing to the texture and performance of formulations.

Sustai Insights

Cocamidopropyl betaine offers functional benefits as a gentle surfactant, enhancing product foaming and texture. However, it may pose low to moderate allergenic risks and is subject to high use restrictions due to contamination concerns. Regulatory bodies have advised on its safe levels of usage, categorizing its risk level as high overall. Users should practice caution, particularly with sensitive populations, and consider alternatives like naturally derived surfactants for safer formulations.

Benzoic Acid

Benzoic Acid

Medium Risk

Benzoic acid is a naturally occurring and synthetically produced compound commonly used as a preservative in food and cosmetic products. It helps inhibit the growth of mold, yeast, and some bacteria, thus extending shelf life and maintaining product quality.

Sustai Insights

Benzoic acid is effective as a preservative, ensuring product stability and safety. It is generally considered to have low health risks, with minimal concerns regarding carcinogenicity, allergies, or reproductive toxicity. Environmental risks are moderate, as it is not bioaccumulative but can be a pollutant. Regulatory bodies do impose certain restrictions on its use in various products. Safe usage practices should be followed to mitigate any potential risks. Available alternatives include sorbic acid and other natural preservatives, which may offer similar benefits with potentially lower environmental impact. The overall risk level is assessed as medium.

Glyceryl Oleate

Glyceryl Oleate

Low Risk

Glyceryl oleate is composed of glycerin and oleic acid, functioning primarily as an emulsifier and surfactant in cosmetic and personal care products. It helps to stabilize formulations by blending water and oils while also offering moisturizing properties.

Sustai Insights

Glyceryl oleate is effective in emulsifying and moisturizing, contributing positively to product texture. It is considered low risk for health concerns such as carcinogenicity, allergies, and developmental toxicity, although moderate irritation potential exists. Environmentally, it does not significantly contribute to pollution or bioaccumulation. Regulatory bodies have not issued restrictions, affirming its safety for use. Overall, it is regarded as a low-risk ingredient, with no immediate health or environmental hazards noted, making it a suitable choice in formulations.

Tocopherol, D Alpha

Tocopherol, D Alpha

Low Risk

Tocopherol, specifically d-alpha tocopherol, is a naturally occurring form of Vitamin E. It is commonly used in cosmetic and personal care products primarily for its antioxidant properties, helping to protect formulations from oxidation and extend shelf life.

Sustai Insights

D-alpha tocopherol provides effective antioxidant benefits, contributing to product stability. It is sustainably sourced and generally regarded as safe, with low concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, there are minor concerns about endocrine disruption. Regulatory bodies have not imposed significant restrictions, indicating low overall risk. Recommended usage practices include adhering to established safe concentration thresholds. Alternatives, such as other forms of Vitamin E or plant-based antioxidants, may also be considered.

Prunus Armeniaca (Apricot) Fruit Extract

Prunus Armeniaca (Apricot) Fruit Extract

Low Risk

Prunus armeniaca (apricot) fruit extract is derived from the fruit of the apricot tree. It is commonly used in cosmetic and skincare products for its moisturizing properties and potential antioxidant benefits. The extract is known for contributing to skin hydration and overall skin appearance.

Sustai Insights

Prunus armeniaca (apricot) fruit extract offers functional benefits such as moisturizing and antioxidant properties, contributing to skin hydration. It is considered environmentally friendly with a low risk of pollution or bioaccumulation. Health risks associated with this ingredient are minimal, with low concerns for carcinogenicity, allergens, and reproductive toxicity. Regulatory assessments indicate no current restrictions. Overall, the ingredient is assessed as low risk, making it a safe choice for use in cosmetic formulations.

Vegetarian Glycerin

Vegetarian Glycerin

Low Risk

Vegetarian glycerin, also known as glycerol, is a colorless, odorless, and viscous liquid derived from plant sources. It is primarily used as a humectant, solvent, and emollient in various personal care products, helping to retain moisture and improve texture.

Sustai Insights

Vegetarian glycerin offers functional benefits as an effective humectant, promoting hydration and skin smoothness. It is biodegradable and typically sustainably sourced. Health risks associated with glycerin are low, with no significant concerns for carcinogenicity, allergens, or reproductive toxicity. Environmental risks are minimal, and it is not subject to major regulatory warnings. Overall, the risk level for this ingredient is low, making it a safe choice in formulations. Safe usage practices include ensuring proper concentrations in products, and alternatives such as propylene glycol exist but may have differing properties.

Linum Usitatissimum (Flax) Seed Extract

Linum Usitatissimum (Flax) Seed Extract

Low Risk

Linum usitatissimum (linseed) seed extract is derived from the seeds of the flax plant and is commonly used in cosmetic and personal care products for its emollient properties. It is known for providing hydration and is often included in formulations aimed at improving skin texture and appearance.

Sustai Insights

Linum usitatissimum seed extract offers functional benefits such as moisturizing and soothing effects on the skin, contributing to enhanced product efficacy. It is sourced sustainably and is biodegradable. Health risks associated with this ingredient are minimal, with low concerns for carcinogenicity, allergies, or reproductive toxicity. Environmental impact is low, with no significant pollutant or bioaccumulation concerns. Regulatory status indicates no restrictions, ensuring safe usage in products. Overall, the risk level of this ingredient is assessed as low, with no notable adverse effects reported.

Water

Water

Low Risk

Water is a clear, colorless liquid essential for various biological processes. It serves as a solvent in formulations, facilitating the dissolution of other ingredients and enhancing product texture and application. Additionally, water plays a crucial role in hydration and is a key component in many cosmetic and personal care products.

Sustai Insights

Water is an effective solvent and hydrator, contributing to the texture and efficacy of formulations. It is biodegradable and generally regarded as safe, with low concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, excessive water usage can lead to environmental concerns, particularly regarding resource depletion. Regulatory bodies do not impose restrictions on water use in cosmetics. Overall, the risks associated with water are low, making it a safe and essential ingredient.

Sodium Coco Sulfate

Sodium Coco Sulfate

Low Risk

Sodium coco-sulfate is a sodium salt of the fatty acids derived from coconut oil. It primarily functions as a surfactant and cleansing agent in cosmetic formulations, helping to create lather and remove dirt and oils from the skin and hair.

Sustai Insights

Sodium coco-sulfate offers effective cleansing properties and is often considered biodegradable, contributing to its sustainability credentials. Health risks are minimal, with low concerns for carcinogenicity, allergies, and reproductive toxicity. Environmental risks are also low, excluding significant pollutant potential. Regulatory bodies have not issued major restrictions, confirming its safety for use. Overall, it is assessed with a low risk level. For those seeking alternatives, other milder surfactants like decyl glucoside may be considered.

Dehydroacetic Acid

Dehydroacetic Acid

Low Risk

Dehydroacetic acid is a synthetic preservative commonly used in cosmetic and personal care products to inhibit microbial growth and extend shelf life.

Sustai Insights

Dehydroacetic acid offers effective preservation, enhancing product stability. It is considered low risk for carcinogenicity, allergies, and reproductive toxicity, with minimal environmental impact. Regulatory bodies report no significant hazards, and its use is generally accepted. However, precautions should be taken to avoid occupational exposure. Alternatives include natural preservatives like tocopherol. Overall, the assessment indicates a low-risk profile.

Coco-glucoside Juglans regia (walnut) seedcoat extract

Glyceryl Oleate

Low Risk

Glyceryl oleate is composed of glycerin and oleic acid, functioning primarily as an emulsifier and surfactant in cosmetic and personal care products. It helps to stabilize formulations by blending water and oils while also offering moisturizing properties.

Sustai Insights

Glyceryl oleate is effective in emulsifying and moisturizing, contributing positively to product texture. It is considered low risk for health concerns such as carcinogenicity, allergies, and developmental toxicity, although moderate irritation potential exists. Environmentally, it does not significantly contribute to pollution or bioaccumulation. Regulatory bodies have not issued restrictions, affirming its safety for use. Overall, it is regarded as a low-risk ingredient, with no immediate health or environmental hazards noted, making it a suitable choice in formulations.

Tocopherol, D Alpha

Low Risk

Tocopherol, specifically d-alpha tocopherol, is a naturally occurring form of Vitamin E. It is commonly used in cosmetic and personal care products primarily for its antioxidant properties, helping to protect formulations from oxidation and extend shelf life.

Sustai Insights

D-alpha tocopherol provides effective antioxidant benefits, contributing to product stability. It is sustainably sourced and generally regarded as safe, with low concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, there are minor concerns about endocrine disruption. Regulatory bodies have not imposed significant restrictions, indicating low overall risk. Recommended usage practices include adhering to established safe concentration thresholds. Alternatives, such as other forms of Vitamin E or plant-based antioxidants, may also be considered.

Benzyl Alcohol

High Risk

Benzyl alcohol is a naturally occurring and synthetic aromatic alcohol commonly used as a solvent, preservative, and fragrance ingredient in various products. It is found in both plant sources and as a synthetic compound, functioning primarily to maintain product stability and enhance fragrance profiles.

Sustai Insights

Benzyl alcohol serves effectively as a preservative and solvent, contributing to product stability and sensory qualities. However, it poses potential health risks, particularly as an allergen, with high concern for immunotoxicity. Environmental risks include being a pollutant with low bioaccumulation potential. Regulatory agencies have established restrictions on its use in certain products. Overall, the risk level associated with benzyl alcohol is assessed as high, necessitating careful consideration of its use and potential alternatives.

Lactic Acid, L

High Risk

Lactic acid is an organic acid commonly used in cosmetics and skincare products as an exfoliant and pH regulator. It helps in improving skin texture and hydration by promoting the shedding of dead skin cells and enhancing moisture retention.

Sustai Insights

Lactic acid offers functional benefits as an effective exfoliant and moisturizer, contributing to improved skin appearance. However, it poses potential risks, including skin irritation and enhanced absorption, which may lead to adverse effects. Regulatory bodies have noted use restrictions due to these concerns. Overall, the ingredient is considered high risk, necessitating cautious usage, particularly for sensitive skin. Alternatives like glycolic acid may provide similar benefits with potentially lower irritation.

Fragrance

High Risk

Fragrance refers to a mixture of aromatic compounds used in products to provide scent. It is commonly listed as 'fragrance' or 'parfum' on product labels and can serve various functions, including enhancing user experience and masking undesirable odors.

Sustai Insights

Fragrance offers functional benefits by improving product appeal; however, it poses significant health risks, notably a high likelihood of causing allergies and allergic contact dermatitis. Environmental risks include potential pollution and endocrine disruption, though its overall carcinogenicity is low. Regulatory bodies have noted concerns regarding its use, leading to a high-risk classification. Safe usage practices should be observed, and alternatives such as natural essential oils are recommended for those sensitive to synthetic fragrances.

Prunus Armeniaca (Apricot) Fruit Extract

Low Risk

Prunus armeniaca (apricot) fruit extract is derived from the fruit of the apricot tree. It is commonly used in cosmetic and skincare products for its moisturizing properties and potential antioxidant benefits. The extract is known for contributing to skin hydration and overall skin appearance.

Sustai Insights

Prunus armeniaca (apricot) fruit extract offers functional benefits such as moisturizing and antioxidant properties, contributing to skin hydration. It is considered environmentally friendly with a low risk of pollution or bioaccumulation. Health risks associated with this ingredient are minimal, with low concerns for carcinogenicity, allergens, and reproductive toxicity. Regulatory assessments indicate no current restrictions. Overall, the ingredient is assessed as low risk, making it a safe choice for use in cosmetic formulations.

Lawsonia Inermis (Henna) Extract

High Risk

Lawsonia inermis (henna) extract is an extract derived from the leaves of the henna plant, primarily used for its coloring properties in cosmetic products such as hair dyes and body art. It serves as a natural dye and is valued for its aesthetic applications.

Sustai Insights

Henna extract offers functional benefits as a natural coloring agent while being biodegradable and sustainably sourced. Health risks are low, with minimal concerns regarding carcinogenicity, allergies, or reproductive toxicity. However, there are high restrictions on its use in certain regions due to regulatory warnings. Environmental risks include potential pollution, though it does not bioaccumulate. Overall, it presents a high-risk level due to these restrictions and advisories. Safe usage practices are recommended, and alternatives such as plant-based dyes may be considered.

Vegetarian Glycerin

Low Risk

Vegetarian glycerin, also known as glycerol, is a colorless, odorless, and viscous liquid derived from plant sources. It is primarily used as a humectant, solvent, and emollient in various personal care products, helping to retain moisture and improve texture.

Sustai Insights

Vegetarian glycerin offers functional benefits as an effective humectant, promoting hydration and skin smoothness. It is biodegradable and typically sustainably sourced. Health risks associated with glycerin are low, with no significant concerns for carcinogenicity, allergens, or reproductive toxicity. Environmental risks are minimal, and it is not subject to major regulatory warnings. Overall, the risk level for this ingredient is low, making it a safe choice in formulations. Safe usage practices include ensuring proper concentrations in products, and alternatives such as propylene glycol exist but may have differing properties.

Linum Usitatissimum (Flax) Seed Extract

Low Risk

Linum usitatissimum (linseed) seed extract is derived from the seeds of the flax plant and is commonly used in cosmetic and personal care products for its emollient properties. It is known for providing hydration and is often included in formulations aimed at improving skin texture and appearance.

Sustai Insights

Linum usitatissimum seed extract offers functional benefits such as moisturizing and soothing effects on the skin, contributing to enhanced product efficacy. It is sourced sustainably and is biodegradable. Health risks associated with this ingredient are minimal, with low concerns for carcinogenicity, allergies, or reproductive toxicity. Environmental impact is low, with no significant pollutant or bioaccumulation concerns. Regulatory status indicates no restrictions, ensuring safe usage in products. Overall, the risk level of this ingredient is assessed as low, with no notable adverse effects reported.

Water

Low Risk

Water is a clear, colorless liquid essential for various biological processes. It serves as a solvent in formulations, facilitating the dissolution of other ingredients and enhancing product texture and application. Additionally, water plays a crucial role in hydration and is a key component in many cosmetic and personal care products.

Sustai Insights

Water is an effective solvent and hydrator, contributing to the texture and efficacy of formulations. It is biodegradable and generally regarded as safe, with low concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, excessive water usage can lead to environmental concerns, particularly regarding resource depletion. Regulatory bodies do not impose restrictions on water use in cosmetics. Overall, the risks associated with water are low, making it a safe and essential ingredient.

Cocamidopropyl Betaine

High Risk

Cocamidopropyl betaine is a synthetic surfactant derived from coconut oil, commonly used in personal care products for its mild cleansing and foaming properties. It functions as a surfactant, emulsifier, and thickening agent, contributing to the texture and performance of formulations.

Sustai Insights

Cocamidopropyl betaine offers functional benefits as a gentle surfactant, enhancing product foaming and texture. However, it may pose low to moderate allergenic risks and is subject to high use restrictions due to contamination concerns. Regulatory bodies have advised on its safe levels of usage, categorizing its risk level as high overall. Users should practice caution, particularly with sensitive populations, and consider alternatives like naturally derived surfactants for safer formulations.

Benzoic Acid

Medium Risk

Benzoic acid is a naturally occurring and synthetically produced compound commonly used as a preservative in food and cosmetic products. It helps inhibit the growth of mold, yeast, and some bacteria, thus extending shelf life and maintaining product quality.

Sustai Insights

Benzoic acid is effective as a preservative, ensuring product stability and safety. It is generally considered to have low health risks, with minimal concerns regarding carcinogenicity, allergies, or reproductive toxicity. Environmental risks are moderate, as it is not bioaccumulative but can be a pollutant. Regulatory bodies do impose certain restrictions on its use in various products. Safe usage practices should be followed to mitigate any potential risks. Available alternatives include sorbic acid and other natural preservatives, which may offer similar benefits with potentially lower environmental impact. The overall risk level is assessed as medium.

Sodium Coco Sulfate

Low Risk

Sodium coco-sulfate is a sodium salt of the fatty acids derived from coconut oil. It primarily functions as a surfactant and cleansing agent in cosmetic formulations, helping to create lather and remove dirt and oils from the skin and hair.

Sustai Insights

Sodium coco-sulfate offers effective cleansing properties and is often considered biodegradable, contributing to its sustainability credentials. Health risks are minimal, with low concerns for carcinogenicity, allergies, and reproductive toxicity. Environmental risks are also low, excluding significant pollutant potential. Regulatory bodies have not issued major restrictions, confirming its safety for use. Overall, it is assessed with a low risk level. For those seeking alternatives, other milder surfactants like decyl glucoside may be considered.

Dehydroacetic Acid

Low Risk

Dehydroacetic acid is a synthetic preservative commonly used in cosmetic and personal care products to inhibit microbial growth and extend shelf life.

Sustai Insights

Dehydroacetic acid offers effective preservation, enhancing product stability. It is considered low risk for carcinogenicity, allergies, and reproductive toxicity, with minimal environmental impact. Regulatory bodies report no significant hazards, and its use is generally accepted. However, precautions should be taken to avoid occupational exposure. Alternatives include natural preservatives like tocopherol. Overall, the assessment indicates a low-risk profile.

Discover PREVIA Keeping After Color Shampoo, the ultimate protective shampoo for color-treated hair. This advanced Italian formula gently cleanses while preventing color fading, ensuring your hair remains vibrant and healthy.

  • Hydrating Formula: Infused with nourishing natural ingredients, this vegan and sulfate-free shampoo deeply hydrates hair, leaving it soft and silky without any residue.
  • Long-lasting Color Protection: Designed for all color-treated hair types, it locks in color and prevents fading, providing professional-looking results with every wash.
  • Eco-Friendly Commitment: With up to 97.5% ingredients of natural origins, this shampoo supports sustainable practices and is free from harmful additives, making it a responsible choice for you and the planet.
  • Gentle Cleansing: The mild cleansing agents ensure that hair is thoroughly cleansed while maintaining its vibrance and shine.
  • Premium Italian Quality: Experience the luxury of Italian hair care, crafted to offer effective solutions that pamper both your hair and the environment.

  1. Wet Hair: Thoroughly wet hair with warm water to open cuticles for better absorption.
  2. Apply Shampoo: Pour a small amount of shampoo into palms and rub together.
  3. Massage: Gently massage into scalp and hair, focusing on roots and ends.
  4. Rinse: Rinse thoroughly with warm water to remove all shampoo.
  5. Repeat if Necessary: For extra cleansing, repeat the process if desired.
  6. Follow with Conditioner: After rinsing, apply a suitable conditioner to lock in moisture and enhance color protection.
  7. Rinse Again: Use cool water to rinse out conditioner, sealing cuticles and boosting shine.
  8. Dry Gently: Pat hair dry with a soft towel to prevent damage.
  9. Style as Desired: Proceed with your usual styling routine, using heat protectants if needed.
  10. Sustainability Tip: Limit water usage during rinsing to reduce environmental impact and help maintain color longevity.
Buy on Amazon $37.80

Recommended Products

Discover PREVIA Keeping After Color Shampoo, the ultimate protective shampoo for color-treated hair. This advanced Italian formula gently cleanses while preventing color fading, ensuring your hair remains vibrant and healthy.

  • Hydrating Formula: Infused with nourishing natural ingredients, this vegan and sulfate-free shampoo deeply hydrates hair, leaving it soft and silky without any residue.
  • Long-lasting Color Protection: Designed for all color-treated hair types, it locks in color and prevents fading, providing professional-looking results with every wash.
  • Eco-Friendly Commitment: With up to 97.5% ingredients of natural origins, this shampoo supports sustainable practices and is free from harmful additives, making it a responsible choice for you and the planet.
  • Gentle Cleansing: The mild cleansing agents ensure that hair is thoroughly cleansed while maintaining its vibrance and shine.
  • Premium Italian Quality: Experience the luxury of Italian hair care, crafted to offer effective solutions that pamper both your hair and the environment.

  1. Wet Hair: Thoroughly wet hair with warm water to open cuticles for better absorption.
  2. Apply Shampoo: Pour a small amount of shampoo into palms and rub together.
  3. Massage: Gently massage into scalp and hair, focusing on roots and ends.
  4. Rinse: Rinse thoroughly with warm water to remove all shampoo.
  5. Repeat if Necessary: For extra cleansing, repeat the process if desired.
  6. Follow with Conditioner: After rinsing, apply a suitable conditioner to lock in moisture and enhance color protection.
  7. Rinse Again: Use cool water to rinse out conditioner, sealing cuticles and boosting shine.
  8. Dry Gently: Pat hair dry with a soft towel to prevent damage.
  9. Style as Desired: Proceed with your usual styling routine, using heat protectants if needed.
  10. Sustainability Tip: Limit water usage during rinsing to reduce environmental impact and help maintain color longevity.

Customer Reviews

Star
3.9(10)

Customers’ View

Customers appreciate the gentle yet effective cleansing properties of this shampoo, which maintains the vibrancy of color-treated hair without stripping it of essential nutrients. Many users highlight the nourishing formula, enriched with natural ingredients that provide hydration while leaving hair soft and manageable. The product's vegan and eco-friendly formulation resonates well with environmentally conscious consumers, as it is free from sulfates, parabens, and harmful additives. Additionally, its commitment to sustainability, featuring up to 97.5% natural and organic ingredients, is valued by those seeking healthier personal care options. Overall, customers find this shampoo to be a reliable choice for preserving color and promoting hair health, aligning well with their eco-friendly and health-conscious lifestyles.

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