ATTITUDE Fluoride-Free Toothpaste - Whitening, Vegan, Plant-Based, Biodegradable - 4.2 oz

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EWG Verified

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Endorsed by the Environmental Working Group, this certification highlights products free from harmful chemicals, meeting strict health and transparency criteria for consumer safety.

EWG Verified

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Endorsed by the Environmental Working Group, this certification highlights products free from harmful chemicals, meeting strict health and transparency criteria for consumer safety.

Vegan

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Denotes products free from animal-derived ingredients and not tested on animals. It aligns with ethical and cruelty-free principles, suitable for those avoiding animal exploitation and promoting plant-based alternatives in personal care, food, and lifestyle products.

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Denotes products free from animal-derived ingredients and not tested on animals. It aligns with ethical and cruelty-free principles, suitable for those avoiding animal exploitation and promoting plant-based alternatives in personal care, food, and lifestyle products.

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Denotes products not tested on animals at any production stage. Aligns with ethical standards for animal welfare and appeals to conscious consumers.

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Denotes products not tested on animals at any production stage. Aligns with ethical standards for animal welfare and appeals to conscious consumers.

Paraben-Free

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Products formulated without parabens, synthetic preservatives linked to potential health risks. Offers safer alternatives for skincare, cosmetics, and personal care.

Paraben-Free

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Products formulated without parabens, synthetic preservatives linked to potential health risks. Offers safer alternatives for skincare, cosmetics, and personal care.

Biodegradable

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Refers to products or materials that naturally decompose into non-toxic elements through biological processes. Biodegradable goods reduce waste and environmental impact, supporting sustainable and eco-friendly practices.

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Refers to products or materials that naturally decompose into non-toxic elements through biological processes. Biodegradable goods reduce waste and environmental impact, supporting sustainable and eco-friendly practices.

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Highlights products formulated with raw materials derived from natural sources, avoiding synthetic chemicals and promoting eco-friendly, healthier alternatives.

Natural Ingredients

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Highlights products formulated with raw materials derived from natural sources, avoiding synthetic chemicals and promoting eco-friendly, healthier alternatives.

Citric Acid

Citric Acid

Medium Risk

Citric acid is an alpha hydroxy acid used in personal care products primarily for its role as a pH adjuster and natural preservative. It occurs naturally in citrus fruits and is commonly utilized in various formulations for its chelating properties and mild exfoliation benefits.

Sustai Insights

Citric acid offers functional benefits as an effective preservative and pH stabilizer, contributing to product longevity and stability. It is biodegradable and derived from renewable sources. Health risks are low, with minimal concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, moderate use restrictions exist due to potential irritation at high concentrations. Environmental risks are limited, as citric acid is not known to accumulate in ecosystems. Regulatory agencies have no significant advisories against its use. Overall, it is assessed as a medium-risk ingredient, with safe usage practices recommended and alternatives available.

Potassium Sorbate

Potassium Sorbate

Medium Risk

Potassium sorbate is a potassium salt of sorbic acid, primarily used as a preservative in food and cosmetic products. It inhibits the growth of molds, yeast, and some bacteria, extending the shelf life of products. It is commonly found in various formulations due to its effectiveness and low toxicity.

Sustai Insights

Potassium sorbate serves as an effective preservative, preventing microbial growth in food and cosmetic products, which is vital for safety and longevity. Although it has a low risk of carcinogenicity and developmental toxicity, there is a moderate concern regarding allergies and immunotoxicity. Environmentally, it poses minimal risks as it is not significantly bioaccumulative. Regulatory agencies have verified its use, although some products may face restrictions. Overall, it is assessed as a medium risk ingredient, with safe usage practices recommended, and alternatives such as natural preservatives could be considered.

Camellia Sinensis (Green Tea) Leaf Extract

Camellia Sinensis (Green Tea) Leaf Extract

Medium Risk

Camellia sinensis (green tea) leaf extract is derived from the leaves of the Camellia sinensis plant, primarily known for its antioxidant properties. It is commonly used in cosmetic formulations for its potential to soothe the skin and provide protective benefits against environmental stressors.

Sustai Insights

Camellia sinensis leaf extract offers functional benefits, including antioxidant properties that may protect the skin from damage and enhance product efficacy. While generally regarded as safe, it presents moderate allergenic potential and low concerns for carcinogenic or reproductive toxicity. Environmental risks are minimal; however, the sourcing practices should be evaluated for sustainability. Regulatory bodies do not impose significant restrictions, indicating a low-risk profile overall. Safe usage practices are advisable, and alternatives include other botanical extracts with similar benefits.

Sodium Benzoate

Sodium Benzoate

Medium Risk

Sodium benzoate is a preservative commonly used in food and cosmetic products to prevent microbial growth and extend shelf life. It is derived from benzoic acid and is effective at low concentrations, often used in acidic environments like beverages and condiments.

Sustai Insights

Sodium benzoate serves effectively as a preservative, contributing to product stability and safety. It is generally recognized as safe with low concerns for carcinogenicity, allergies, and reproductive toxicity, though it faces moderate use restrictions in some regions. Environmental risks include its potential as a pollutant, but it does not bioaccumulate significantly. Regulatory bodies have issued advisories regarding its concentration in products. Overall, the risk level is assessed as medium, with safe usage practices recommended. Alternatives such as potassium sorbate may provide similar benefits with potentially lower restrictions.

D Limonene

D Limonene

Medium Risk

D-limonene is a colorless liquid hydrocarbon classified as a terpene. It is primarily derived from citrus fruit peels and is commonly used in fragrances, cleaning products, and as a solvent due to its pleasant scent and ability to dissolve oils.

Sustai Insights

D-limonene serves as an effective solvent and fragrance, with biodegradable properties suggesting some environmental sustainability. However, it poses a high allergenic potential, with possible skin and respiratory irritations. Moderately persistent and bioaccumulative, it raises concerns about environmental impact. Regulatory bodies have noted restrictions on its use due to these risks. Overall, it presents a medium risk level, necessitating safe usage practices and consideration of alternatives like plant-based solvents.

Sea Salt

Sea Salt

Low Risk

Sea salt is a mixture of inorganic salts derived primarily from the evaporation of seawater. It consists mainly of sodium chloride, with minor amounts of other minerals. Sea salt is commonly used as a seasoning and preservative in food products and may also have applications in cosmetics and personal care items.

Sustai Insights

Sea salt serves as an effective flavor enhancer and preservative, contributing to the taste and shelf-life of food products. It is generally considered safe with low risk for health concerns such as cancer, allergies, and reproductive toxicity. Environmental impact is minimal, as it does not contribute significantly to pollution or bioaccumulation. Regulatory bodies, including the FDA, currently do not impose restrictions on its use. Overall, the risk level associated with sea salt is low, making it a widely accepted ingredient with no significant adverse effects reported.

Xanthan Gum

Xanthan Gum

Low Risk

Xanthan gum is a polysaccharide, a sugar-based compound produced by the fermentation of glucose or sucrose. It is commonly used as a thickening agent and stabilizer in various food and cosmetic products due to its ability to improve texture and prevent ingredient separation.

Sustai Insights

Xanthan gum serves effectively as a thickener and stabilizer, enhancing product texture and consistency. It is biodegradable and typically derived from renewable sources, supporting sustainability efforts. Health risks are minimal, with low concerns regarding carcinogenicity, allergies, and reproductive toxicity. Environmental impact is similarly low, posing no significant hazards. Regulatory agencies, including the FDA, regard it as safe for use, with no significant restrictions. Overall, xanthan gum is assessed as low risk, making it a suitable ingredient in formulations.

Water

Water

Low Risk

Water is a clear, colorless liquid essential for various biological processes. It serves as a solvent in formulations, facilitating the dissolution of other ingredients and enhancing product texture and application. Additionally, water plays a crucial role in hydration and is a key component in many cosmetic and personal care products.

Sustai Insights

Water is an effective solvent and hydrator, contributing to the texture and efficacy of formulations. It is biodegradable and generally regarded as safe, with low concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, excessive water usage can lead to environmental concerns, particularly regarding resource depletion. Regulatory bodies do not impose restrictions on water use in cosmetics. Overall, the risks associated with water are low, making it a safe and essential ingredient.

Sodium Methyl Cocoyl Taurate

Sodium Methyl Cocoyl Taurate

Low Risk

Sodium methyl cocoyl taurate is a sodium salt derived from coconut fatty acids, primarily used as a mild surfactant and foaming agent in personal care products. It helps to cleanse and stabilize formulations, contributing to improved texture and performance.

Sustai Insights

Sodium methyl cocoyl taurate is recognized for its effective surfactant properties, providing gentle cleansing and foam production in formulations. It is considered low risk for health concerns such as carcinogenicity and allergenic potential, with minimal irritation noted. Environmentally, it poses low hazards with no significant bioaccumulation or pollution risks. Regulatory bodies, including ECHA, indicate no current restrictions. Overall, it presents a low risk profile, making it a viable choice in personal care applications. Safe usage practices are recommended, and alternatives may include other mild surfactants.

Vegetarian Glycerin

Vegetarian Glycerin

Low Risk

Vegetarian glycerin, also known as glycerol, is a colorless, odorless, and viscous liquid derived from plant sources. It is primarily used as a humectant, solvent, and emollient in various personal care products, helping to retain moisture and improve texture.

Sustai Insights

Vegetarian glycerin offers functional benefits as an effective humectant, promoting hydration and skin smoothness. It is biodegradable and typically sustainably sourced. Health risks associated with glycerin are low, with no significant concerns for carcinogenicity, allergens, or reproductive toxicity. Environmental risks are minimal, and it is not subject to major regulatory warnings. Overall, the risk level for this ingredient is low, making it a safe choice in formulations. Safe usage practices include ensuring proper concentrations in products, and alternatives such as propylene glycol exist but may have differing properties.

Carica Papaya (Papaya) Leaf Extract

Carica Papaya (Papaya) Leaf Extract

Low Risk

Carica papaya (papaya) leaf extract is derived from the leaves of the papaya tree, known for its various phytochemical compounds. It is commonly included in cosmetic and personal care products for its potential antioxidant properties and is often used in traditional medicine for its purported health benefits.

Sustai Insights

Carica papaya leaf extract is valued for its functional benefits, including antioxidant properties and potential skin-soothing effects. It is considered low risk for health concerns such as carcinogenicity, allergies, or reproductive toxicity, with no current restrictions from regulatory bodies. Environmentally, it poses minimal risks, not contributing significantly to pollution or bioaccumulation. Safe usage practices include appropriate concentrations in formulations. Overall, the risk level associated with this ingredient is low, with no major adverse effects reported, making it a viable option in cosmetic applications.

Hydrated Silica

Hydrated Silica

Low Risk

Hydrated silica is a form of silicon dioxide that appears as a fine, white powder. It is commonly used in cosmetic products for its thickening, anti-caking, and absorbent properties, enhancing product texture and stability.

Sustai Insights

Hydrated silica serves as an effective thickening agent and absorbent, contributing to product stability. It has a low potential for health risks, with minimal concerns regarding carcinogenicity, allergies, or reproductive toxicity. Environmental risks are also low, with no significant bioaccumulation or pollution concerns. Regulatory bodies do not impose major restrictions, classifying it as low-risk overall. For safe usage, it is recommended to follow product instructions. Alternatives include more natural thickeners like xanthan gum for sustainable formulations.

Hydroxyapatite

Hydroxyapatite

Low Risk

Hydroxyapatite is a mineral derived from phosphate rock, primarily composed of calcium and phosphate. It is commonly used in dental and oral care products for its ability to remineralize enamel and enhance the overall health of teeth. Its natural occurrence makes it a relevant ingredient in cosmetic formulations.

Sustai Insights

Hydroxyapatite serves as an effective agent for remineralizing tooth enamel, contributing to oral health. It is sustainably sourced and biodegradable. Health risks associated with hydroxyapatite, including carcinogenicity, allergenic potential, and reproductive toxicity, are considered low. Environmental concerns are minimal, with no significant pollutant or bioaccumulation potential. Regulatory bodies have not imposed strict restrictions, affirming its safety for use. Overall, the ingredient presents a low risk profile, making it a suitable choice in dental care applications.

Mentha Piperita (Peppermint) Oil Extract

Mentha Piperita (Peppermint) Oil Extract

Low Risk

Mentha piperita (peppermint) oil extract is derived from the peppermint plant and is commonly used in various products for its aromatic and flavoring properties. It serves multiple functions, including acting as a fragrance agent and providing a cooling sensation in topical applications.

Sustai Insights

Mentha piperita oil offers functional benefits such as flavor enhancement and a refreshing aroma, while it is generally recognized as low risk for health concerns, including carcinogenicity and allergies. Environmentally, it does not contribute significantly to pollution or bioaccumulation. Regulatory bodies do not impose restrictions on its use. Safe usage practices include avoiding excessive exposure, particularly for sensitive individuals. Alternatives like spearmint oil may be considered, but overall, this ingredient is assessed as low risk.

Sorbitol

Sorbitol

Low Risk

Sorbitol (glucitol) is a type of sugar alcohol used primarily as a sweetener and humectant in various food and cosmetic products. It is known for its moisture-retaining properties and is often found in sugar-free foods and personal care formulations.

Sustai Insights

Sorbitol serves effectively as a sweetener and humectant while being considered biodegradable and sustainably sourced. Health risks are low, with no significant concerns regarding carcinogenicity, allergies, or reproductive toxicity. Environmental assessments indicate minimal pollutant potential and low bioaccumulation. Regulatory bodies, including the FDA, have approved its use, but it is subject to specific guidelines. Overall, sorbitol presents a low risk profile, making it a suitable ingredient in food and cosmetic applications.

Stevia rebaudiana leaf Stem extract

Sea Salt

Low Risk

Sea salt is a mixture of inorganic salts derived primarily from the evaporation of seawater. It consists mainly of sodium chloride, with minor amounts of other minerals. Sea salt is commonly used as a seasoning and preservative in food products and may also have applications in cosmetics and personal care items.

Sustai Insights

Sea salt serves as an effective flavor enhancer and preservative, contributing to the taste and shelf-life of food products. It is generally considered safe with low risk for health concerns such as cancer, allergies, and reproductive toxicity. Environmental impact is minimal, as it does not contribute significantly to pollution or bioaccumulation. Regulatory bodies, including the FDA, currently do not impose restrictions on its use. Overall, the risk level associated with sea salt is low, making it a widely accepted ingredient with no significant adverse effects reported.

Xanthan Gum

Low Risk

Xanthan gum is a polysaccharide, a sugar-based compound produced by the fermentation of glucose or sucrose. It is commonly used as a thickening agent and stabilizer in various food and cosmetic products due to its ability to improve texture and prevent ingredient separation.

Sustai Insights

Xanthan gum serves effectively as a thickener and stabilizer, enhancing product texture and consistency. It is biodegradable and typically derived from renewable sources, supporting sustainability efforts. Health risks are minimal, with low concerns regarding carcinogenicity, allergies, and reproductive toxicity. Environmental impact is similarly low, posing no significant hazards. Regulatory agencies, including the FDA, regard it as safe for use, with no significant restrictions. Overall, xanthan gum is assessed as low risk, making it a suitable ingredient in formulations.

Water

Low Risk

Water is a clear, colorless liquid essential for various biological processes. It serves as a solvent in formulations, facilitating the dissolution of other ingredients and enhancing product texture and application. Additionally, water plays a crucial role in hydration and is a key component in many cosmetic and personal care products.

Sustai Insights

Water is an effective solvent and hydrator, contributing to the texture and efficacy of formulations. It is biodegradable and generally regarded as safe, with low concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, excessive water usage can lead to environmental concerns, particularly regarding resource depletion. Regulatory bodies do not impose restrictions on water use in cosmetics. Overall, the risks associated with water are low, making it a safe and essential ingredient.

Citric Acid

Medium Risk

Citric acid is an alpha hydroxy acid used in personal care products primarily for its role as a pH adjuster and natural preservative. It occurs naturally in citrus fruits and is commonly utilized in various formulations for its chelating properties and mild exfoliation benefits.

Sustai Insights

Citric acid offers functional benefits as an effective preservative and pH stabilizer, contributing to product longevity and stability. It is biodegradable and derived from renewable sources. Health risks are low, with minimal concerns regarding carcinogenicity, allergies, and reproductive toxicity. However, moderate use restrictions exist due to potential irritation at high concentrations. Environmental risks are limited, as citric acid is not known to accumulate in ecosystems. Regulatory agencies have no significant advisories against its use. Overall, it is assessed as a medium-risk ingredient, with safe usage practices recommended and alternatives available.

Sodium Methyl Cocoyl Taurate

Low Risk

Sodium methyl cocoyl taurate is a sodium salt derived from coconut fatty acids, primarily used as a mild surfactant and foaming agent in personal care products. It helps to cleanse and stabilize formulations, contributing to improved texture and performance.

Sustai Insights

Sodium methyl cocoyl taurate is recognized for its effective surfactant properties, providing gentle cleansing and foam production in formulations. It is considered low risk for health concerns such as carcinogenicity and allergenic potential, with minimal irritation noted. Environmentally, it poses low hazards with no significant bioaccumulation or pollution risks. Regulatory bodies, including ECHA, indicate no current restrictions. Overall, it presents a low risk profile, making it a viable choice in personal care applications. Safe usage practices are recommended, and alternatives may include other mild surfactants.

Potassium Sorbate

Medium Risk

Potassium sorbate is a potassium salt of sorbic acid, primarily used as a preservative in food and cosmetic products. It inhibits the growth of molds, yeast, and some bacteria, extending the shelf life of products. It is commonly found in various formulations due to its effectiveness and low toxicity.

Sustai Insights

Potassium sorbate serves as an effective preservative, preventing microbial growth in food and cosmetic products, which is vital for safety and longevity. Although it has a low risk of carcinogenicity and developmental toxicity, there is a moderate concern regarding allergies and immunotoxicity. Environmentally, it poses minimal risks as it is not significantly bioaccumulative. Regulatory agencies have verified its use, although some products may face restrictions. Overall, it is assessed as a medium risk ingredient, with safe usage practices recommended, and alternatives such as natural preservatives could be considered.

Vegetarian Glycerin

Low Risk

Vegetarian glycerin, also known as glycerol, is a colorless, odorless, and viscous liquid derived from plant sources. It is primarily used as a humectant, solvent, and emollient in various personal care products, helping to retain moisture and improve texture.

Sustai Insights

Vegetarian glycerin offers functional benefits as an effective humectant, promoting hydration and skin smoothness. It is biodegradable and typically sustainably sourced. Health risks associated with glycerin are low, with no significant concerns for carcinogenicity, allergens, or reproductive toxicity. Environmental risks are minimal, and it is not subject to major regulatory warnings. Overall, the risk level for this ingredient is low, making it a safe choice in formulations. Safe usage practices include ensuring proper concentrations in products, and alternatives such as propylene glycol exist but may have differing properties.

Camellia Sinensis (Green Tea) Leaf Extract

Medium Risk

Camellia sinensis (green tea) leaf extract is derived from the leaves of the Camellia sinensis plant, primarily known for its antioxidant properties. It is commonly used in cosmetic formulations for its potential to soothe the skin and provide protective benefits against environmental stressors.

Sustai Insights

Camellia sinensis leaf extract offers functional benefits, including antioxidant properties that may protect the skin from damage and enhance product efficacy. While generally regarded as safe, it presents moderate allergenic potential and low concerns for carcinogenic or reproductive toxicity. Environmental risks are minimal; however, the sourcing practices should be evaluated for sustainability. Regulatory bodies do not impose significant restrictions, indicating a low-risk profile overall. Safe usage practices are advisable, and alternatives include other botanical extracts with similar benefits.

Sodium Benzoate

Medium Risk

Sodium benzoate is a preservative commonly used in food and cosmetic products to prevent microbial growth and extend shelf life. It is derived from benzoic acid and is effective at low concentrations, often used in acidic environments like beverages and condiments.

Sustai Insights

Sodium benzoate serves effectively as a preservative, contributing to product stability and safety. It is generally recognized as safe with low concerns for carcinogenicity, allergies, and reproductive toxicity, though it faces moderate use restrictions in some regions. Environmental risks include its potential as a pollutant, but it does not bioaccumulate significantly. Regulatory bodies have issued advisories regarding its concentration in products. Overall, the risk level is assessed as medium, with safe usage practices recommended. Alternatives such as potassium sorbate may provide similar benefits with potentially lower restrictions.

Carica Papaya (Papaya) Leaf Extract

Low Risk

Carica papaya (papaya) leaf extract is derived from the leaves of the papaya tree, known for its various phytochemical compounds. It is commonly included in cosmetic and personal care products for its potential antioxidant properties and is often used in traditional medicine for its purported health benefits.

Sustai Insights

Carica papaya leaf extract is valued for its functional benefits, including antioxidant properties and potential skin-soothing effects. It is considered low risk for health concerns such as carcinogenicity, allergies, or reproductive toxicity, with no current restrictions from regulatory bodies. Environmentally, it poses minimal risks, not contributing significantly to pollution or bioaccumulation. Safe usage practices include appropriate concentrations in formulations. Overall, the risk level associated with this ingredient is low, with no major adverse effects reported, making it a viable option in cosmetic applications.

D Limonene

Medium Risk

D-limonene is a colorless liquid hydrocarbon classified as a terpene. It is primarily derived from citrus fruit peels and is commonly used in fragrances, cleaning products, and as a solvent due to its pleasant scent and ability to dissolve oils.

Sustai Insights

D-limonene serves as an effective solvent and fragrance, with biodegradable properties suggesting some environmental sustainability. However, it poses a high allergenic potential, with possible skin and respiratory irritations. Moderately persistent and bioaccumulative, it raises concerns about environmental impact. Regulatory bodies have noted restrictions on its use due to these risks. Overall, it presents a medium risk level, necessitating safe usage practices and consideration of alternatives like plant-based solvents.

Hydrated Silica

Low Risk

Hydrated silica is a form of silicon dioxide that appears as a fine, white powder. It is commonly used in cosmetic products for its thickening, anti-caking, and absorbent properties, enhancing product texture and stability.

Sustai Insights

Hydrated silica serves as an effective thickening agent and absorbent, contributing to product stability. It has a low potential for health risks, with minimal concerns regarding carcinogenicity, allergies, or reproductive toxicity. Environmental risks are also low, with no significant bioaccumulation or pollution concerns. Regulatory bodies do not impose major restrictions, classifying it as low-risk overall. For safe usage, it is recommended to follow product instructions. Alternatives include more natural thickeners like xanthan gum for sustainable formulations.

Hydroxyapatite

Low Risk

Hydroxyapatite is a mineral derived from phosphate rock, primarily composed of calcium and phosphate. It is commonly used in dental and oral care products for its ability to remineralize enamel and enhance the overall health of teeth. Its natural occurrence makes it a relevant ingredient in cosmetic formulations.

Sustai Insights

Hydroxyapatite serves as an effective agent for remineralizing tooth enamel, contributing to oral health. It is sustainably sourced and biodegradable. Health risks associated with hydroxyapatite, including carcinogenicity, allergenic potential, and reproductive toxicity, are considered low. Environmental concerns are minimal, with no significant pollutant or bioaccumulation potential. Regulatory bodies have not imposed strict restrictions, affirming its safety for use. Overall, the ingredient presents a low risk profile, making it a suitable choice in dental care applications.

Mentha Piperita (Peppermint) Oil Extract

Low Risk

Mentha piperita (peppermint) oil extract is derived from the peppermint plant and is commonly used in various products for its aromatic and flavoring properties. It serves multiple functions, including acting as a fragrance agent and providing a cooling sensation in topical applications.

Sustai Insights

Mentha piperita oil offers functional benefits such as flavor enhancement and a refreshing aroma, while it is generally recognized as low risk for health concerns, including carcinogenicity and allergies. Environmentally, it does not contribute significantly to pollution or bioaccumulation. Regulatory bodies do not impose restrictions on its use. Safe usage practices include avoiding excessive exposure, particularly for sensitive individuals. Alternatives like spearmint oil may be considered, but overall, this ingredient is assessed as low risk.

Sorbitol

Low Risk

Sorbitol (glucitol) is a type of sugar alcohol used primarily as a sweetener and humectant in various food and cosmetic products. It is known for its moisture-retaining properties and is often found in sugar-free foods and personal care formulations.

Sustai Insights

Sorbitol serves effectively as a sweetener and humectant while being considered biodegradable and sustainably sourced. Health risks are low, with no significant concerns regarding carcinogenicity, allergies, or reproductive toxicity. Environmental assessments indicate minimal pollutant potential and low bioaccumulation. Regulatory bodies, including the FDA, have approved its use, but it is subject to specific guidelines. Overall, sorbitol presents a low risk profile, making it a suitable ingredient in food and cosmetic applications.

Discover a healthier, eco-friendly way to brighten your smile with ATTITUDE Fluoride-Free Toothpaste. Formulated with plant and mineral-based ingredients, this toothpaste not only promotes oral health but also aligns with your values of sustainability and cruelty-free living.

  • Fluoride-Free Formula: Enjoy a gentle, alcohol-free brushing experience with a soft gel texture that protects sensitive teeth while being safe for your family.
  • Thoughtful Ingredients: Enriched with green tea extract for its antioxidant properties and papaya leaf extract to help prevent dental plaque, ensuring a comprehensive clean.
  • Whitening Power: Features hydroxyapatite, a naturally derived agent that helps achieve whiter teeth with consistent use, enhancing your smile's radiance.
  • Sustainable and Vegan: This cruelty-free product contains no animal-derived ingredients and is biodegradable, making it a responsible choice for the planet.
  • EWG Verified: Trust in a formulation free from harmful ingredients, as assessed by the Environmental Working Group, ensuring safety for you and your loved ones.

  1. Squeeze a small amount: Apply a pea-sized amount of toothpaste onto your toothbrush.
  2. Brush gently: Use gentle circular motions to brush your teeth for at least two minutes, ensuring you cover all surfaces.
  3. Focus on problem areas: Pay extra attention to areas prone to plaque buildup or discoloration.
  4. Rinse thoroughly: After brushing, rinse your mouth with water to remove any residue.
  5. Use twice daily: For best results, brush your teeth twice a day, preferably in the morning and before bed.
  6. Store properly: Keep the toothpaste in a cool, dry place to maintain its effectiveness.
Buy on Amazon $8.98

Discover a healthier, eco-friendly way to brighten your smile with ATTITUDE Fluoride-Free Toothpaste. Formulated with plant and mineral-based ingredients, this toothpaste not only promotes oral health but also aligns with your values of sustainability and cruelty-free living.

  • Fluoride-Free Formula: Enjoy a gentle, alcohol-free brushing experience with a soft gel texture that protects sensitive teeth while being safe for your family.
  • Thoughtful Ingredients: Enriched with green tea extract for its antioxidant properties and papaya leaf extract to help prevent dental plaque, ensuring a comprehensive clean.
  • Whitening Power: Features hydroxyapatite, a naturally derived agent that helps achieve whiter teeth with consistent use, enhancing your smile's radiance.
  • Sustainable and Vegan: This cruelty-free product contains no animal-derived ingredients and is biodegradable, making it a responsible choice for the planet.
  • EWG Verified: Trust in a formulation free from harmful ingredients, as assessed by the Environmental Working Group, ensuring safety for you and your loved ones.

  1. Squeeze a small amount: Apply a pea-sized amount of toothpaste onto your toothbrush.
  2. Brush gently: Use gentle circular motions to brush your teeth for at least two minutes, ensuring you cover all surfaces.
  3. Focus on problem areas: Pay extra attention to areas prone to plaque buildup or discoloration.
  4. Rinse thoroughly: After brushing, rinse your mouth with water to remove any residue.
  5. Use twice daily: For best results, brush your teeth twice a day, preferably in the morning and before bed.
  6. Store properly: Keep the toothpaste in a cool, dry place to maintain its effectiveness.

Customer Reviews

Star
4.5(529)

Customers’ View

Customers appreciate the effectiveness and eco-friendly nature of this fluoride-free toothpaste. Many highlight its pleasant taste, noting it as one of the best options they've tried, while also praising its gentle cleansing abilities that leave teeth feeling clean and slick. Users value the product's clean ingredients and non-toxic formulation, with comments like, "It's much healthier than normal toothpaste." However, some customers expressed concerns about breath freshness and tooth sensitivity, suggesting mixed experiences in these areas. Overall, this toothpaste is viewed as a reliable choice for those seeking a safe, sustainable oral care option.

AI-generated from the text of customer reviews

Customer Reviews

Based on 6 reviews
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Y
YannaDee
One of the Best Non Toxic Toothpaste

I have tried several non toxic toothpastes and this one by far is my favorite. I have that is gives a little foam and has a great flavor. It leaves my mouth feeling clean and refreshed and it is a great value for the money. It lasted a while. I will buy again.
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A
Adria H.
Cleans really well!

This is my first time trying this brand but the toothpaste cleans really well. My teeth feel really slick and clean. The taste of it is different. Not bad just different. Not as sweet as conventional toothpaste but still good. I highly recommend this toothpaste!
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R
RoseM
My favorite clean toothpaste

This is a great clean toothpaste. Although the Revitin is a cleaner brand, which I also use, but this still is my favorite. Foams and cleans my teeth very well.
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J
Jocelynn C.
Whitening!!

Not your typical mint flavor, it isn’t as strong and doesn’t leave the super clean feeling like other toothpastes do BUT , it’s does feel clean and my teeth have DEFINITELY whitened! I love this attitude so much because of the clean ingredients; our household uses them for every other hygiene & cleaning products so I decided I’d try this! I would rate this 7.5/10 & definitely will purchase again as it didn’t cause any sensitivity!
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E
Entri W.
Really Like This Toothpaste

Used to use TomsOfMaine until I realized it contained SLS. Now I rotate between Attitude, Davids, and Dr Bronners fluoride-free. Of the 3, I prefer the Attitude toothpaste best.
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